{"id":296518,"date":"2008-12-04T01:00:00","date_gmt":"2008-12-04T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/etat-de-la-franchise-dans-le-monde"},"modified":"2008-12-04T01:00:00","modified_gmt":"2008-12-04T00:00:00","slug":"etat-de-la-franchise-dans-le-monde","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/etat-de-la-franchise-dans-le-monde","title":{"rendered":"Etat de la franchise dans le monde"},"content":{"rendered":"
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Suite \u00e0 la r\u00e9union g\u00e9n\u00e9rale de l’IFCN\u00a0 <\/strong>qui a eu lieu \u00e0 Budapest, le 8 et 9 Novembre 2008, voici un aper\u00e7u rapide de la franchise dans diff\u00e9rents pays.<\/p>\n

Tour d’horizon en Europe :<\/strong><\/u> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La Finlande <\/strong>compte aujourd’hui environ 200 franchiseurs et ce nombre ne cesse d’augmenter. Le secteur du B2B est en plein d\u00e9veloppement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quant au Royaume Uni<\/strong>, le monde de la franchise continue de s’agrandir. Il r\u00e9unit aujourd’hui pr\u00e8s de 800 franchiseurs, 34,000 franchis\u00e9s et un chiffre d’affaire de \u00a314 millions. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise est \u00e9galement en pleine expansion en Allemagne<\/strong>. Elle compte 51,000 franchis\u00e9s, 900 franchiseurs et un chiffre d’affaire de \u20ac38 millions. La franchise allemande a d’excellentes perspectives et s’oriente de plus en plus vers le secteur de la finance. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Concernant la France<\/strong>, la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise indique qu’il a 1,000 franchiseurs et 40,000 franchis\u00e9s sur le march\u00e9. Cependant, Jean\u00a0Samper, membre fondateur de l’IFCN, pr\u00e9cise\u00a0qu’il existe un plus grand nombre de r\u00e9seaux, proches du syst\u00e8me de la franchise, mais qui ne sont cependant pas des franchises.\u00a0 Comme les membres de\u00a0la F\u00e9d\u00e9ration du Commerce Associ\u00e9.
A propos du march\u00e9 de la franchise en France, les prix de location augmentent et affectent donc les principaux emplacements commerciaux. Aussi, la franchise \u00e0 tendance \u00e0 se retirer de la vente au d\u00e9tail et \u00e0 s’orienter vers le secteur des services. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En Espagne<\/strong> et au Portugal<\/strong>, l’AFE comptabilise 750 franchiseurs et 30,000 franchis\u00e9s. N\u00e9anmoins, comme en France, Mr. Barbadillo, membre de L’IFCN, explique que son annuaire compte 1,000 franchiseurs et 60,000 franchis\u00e9s.
En Espagne comme au Portugal, la crise du cr\u00e9dit commen\u00e7a l’\u00e9t\u00e9 dernier en touchant, tout d’abord, les franchises de biens immobiliers et de services financiers. Aussi, le taux de pr\u00e9sence aux salons de la franchise a consid\u00e9rablement baiss\u00e9, en nombre d’exposants mais aussi de visiteurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La Hongrie<\/strong> compte 400 franchiseurs et 20,000 franchis\u00e9s. Ce grand nombre de franchises est principalement d\u00fb au franchiseur Fornetti (Distributeur de p\u00e2tisseries). Au sujet du salon Franchise Expo, le grand nombre d’annulations tardives de la part des \u00e9trangers a diminu\u00e9 l’impact du salon. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On compte en Italie <\/strong>850 franchiseurs, 52,000 franchis\u00e9s et le franchise italienne repr\u00e9sente un chiffre d’affaire de 21 millions d’euros. Comme en Espagne, la chute des biens immobiliers a de grandes cons\u00e9quences sur le march\u00e9 de la franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Zoom sur l’Am\u00e9rique Latine :<\/strong><\/u> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le Mexique<\/strong> est un pays o\u00f9 la franchise est en plein d\u00e9veloppement. En Mars, une grande exposition se d\u00e9roula \u00e0 Mexico; celle-ci attire 300 exposants et 35,000 visiteurs. Aussi, l’Association Mexicaine de la Franchise organise une \u00e9tude d\u00e9taill\u00e9e pour \u00e9tudier l’\u00e9volution et les opportunit\u00e9s de la franchise.
Enfin, le gouvernement Mexicain a d\u00e9cid\u00e9 d’investir dans la franchise, ce qui repr\u00e9sente une grande opportunit\u00e9. Il y aura des aides pour les franchiseurs ainsi que pour les franchis\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le Br\u00e9sil<\/strong> pourrait \u00e9galement \u00eatre une bonne destination pour des franchiseurs d\u00e9sireux d’exporter leur concept. Avec environ 1,000 franchiseurs, entre 50 et 60 milles franchis\u00e9s et un chiffre d’affaire sup\u00e9rieur \u00e0 $30 millions, la franchise se concentre au br\u00e9sil sur deux villes: Rio et Sao Paulo. Le recrutement de franchise fonctionne bien car beaucoup d’habitants ont de l’argent mais pas d’emploi. Enfin, comme Fernando Campora explique, parce que les Br\u00e9siliens n’ont jamais pu faire cr\u00e9dit et que le gouvernement ne les a jamais aid\u00e9s, la crise du cr\u00e9dit ne devrait pas trop affecter la franchise br\u00e9silienne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sources<\/u>: R\u00e9union G\u00e9n\u00e9rale de l’IFCN \u00e0 Budapest, 8 et 9 Novembre 2008.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise est l’un des membres fondateurs de l’IFCN. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les membres de l’IFCN sont:
<\/strong>\u0095\u00a0Angela Bachfeld, FranFIND – GB et Allemagne
\u0095\u00a0Ferenz Feher, Feher & Feher – Mexique
\u0095\u00a0Fernando Campora, Cherto\u00a0 – Br\u00e9sil
\u0095\u00a0Giuseppe Bonani, Quadrante\u00a0 – Italie
\u0095\u00a0Henri Laakso, FranCon – Finlande
\u0095\u00a0Jean Samper, AC Franchise – France et Afrique du Nord
\u0095\u00a0Karin Kisker, Franchiseaukten – Su\u00e8de
\u0095\u00a0Katalin Mandel, DakExpo – Hongrie
\u0095\u00a0Santiago Barbadillo, Barbadillo Associados \u0096 Espagne et Portugal
\u0095\u00a0Borge Nilssen, Effectum Franchise Consulting – Norv\u00e8ge
\u0095\u00a0Panayiotos G. Roussopoulos, The Franchise Co – Gr\u00e8ce <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Suite \u00e0 la r\u00e9union g\u00e9n\u00e9rale de l’IFCN\u00a0 qui a eu lieu \u00e0 Budapest, le 8 et 9 Novembre 2008, voici un aper\u00e7u rapide de la franchise dans diff\u00e9rents pays. Tour d’horizon en Europe : La Finlande compte aujourd’hui environ 200 franchiseurs et ce nombre ne cesse d’augmenter. Le secteur du B2B est en plein d\u00e9veloppement. 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