{"id":296526,"date":"2008-11-24T01:00:00","date_gmt":"2008-11-24T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-a-profondement-modifie-le-secteur-de-la-fleur-coupee"},"modified":"2008-11-24T01:00:00","modified_gmt":"2008-11-24T00:00:00","slug":"la-franchise-a-profondement-modifie-le-secteur-de-la-fleur-coupee","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-a-profondement-modifie-le-secteur-de-la-fleur-coupee","title":{"rendered":"La franchise a profond\u00e9ment modifi\u00e9 le secteur de la fleur coup\u00e9e"},"content":{"rendered":"
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Depuis 15 ans les grands du secteur r\u00e9volutionnent l’offre et structurent un march\u00e9 qui m\u00e9lange achats instinctifs, cadeaux et c\u00e9r\u00e9monies.<\/p>\n

Le ph\u00e9nom\u00e8ne est fran\u00e7ais mais commence \u00e0 \u00eatre bien connu \u00e0 l’\u00e9tranger. Apr\u00e8s s’\u00eatre d\u00e9velopp\u00e9 en France, ces enseignes partent r\u00e9volutionner le commerce de la fleur dans le reste de l’Europe et du monde<\/em><\/strong>. Jardin des fleurs en R\u00e9publique Tch\u00e8que, au Portugal, au Luxembourg et en Espagne ; Rapid Flore en Espagne, en Italie ; Monceau Fleurs au Portugal, au Japon et en Grande Bretagne. On peut retrouver chez ces trois grands de la fleur une\u00a0 m\u00eame attention au r\u00e9seau, une curiosit\u00e9 toujours en \u00e9veil. <\/p>\n

Ainsi Jardin des Fleurs <\/em>est propos\u00e9e une carte de fid\u00e9lit\u00e9, une image revue de fond en comble d\u00e8s le d\u00e9but des ann\u00e9es 2000. Chez Rapid’Flore, la diversification prend la forme d’accords fructueux pass\u00e9s avec d’autres acteurs de la distribution et de la franchise. <\/p>\n

L’achat d’impulsion int\u00e9resse les enseignes, et la d\u00e9mocratisation de la fleur est l’un des effets de l’impact de la franchise sur le march\u00e9<\/em><\/strong>. Chez Monceau les responsables du service recherche et d\u00e9veloppement ne se reposent pas sur leurs lauriers. L’enseigne s’est donc lanc\u00e9e en 2005 dans l’aventure avec la cr\u00e9ation de Happy qui r\u00e9ussit \u00e0 tirer la fleurs dans les univers contradictoires et attractifs du low cost et de la fleur bijou, servie dans un \u00e9crin noir, grav\u00e9e. Monceau\u00a0 se sert quant \u00e0 lui de son d\u00e9veloppement \u00e0 l’international pour progresser, m\u00eame en France.<\/p>\n

Vu dans Rezo, lettre de la f\u00e9d\u00e9ration fran\u00e7aise de franchise ? N\u00b0 37 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Depuis 15 ans les grands du secteur r\u00e9volutionnent l’offre et structurent un march\u00e9 qui m\u00e9lange achats instinctifs, cadeaux et c\u00e9r\u00e9monies. Le ph\u00e9nom\u00e8ne est fran\u00e7ais mais commence \u00e0 \u00eatre bien connu \u00e0 l’\u00e9tranger. Apr\u00e8s s’\u00eatre d\u00e9velopp\u00e9 en France, ces enseignes partent r\u00e9volutionner le commerce de la fleur dans le reste de l’Europe et du monde. Jardin […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296526","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nLa 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