{"id":296528,"date":"2008-11-23T01:00:00","date_gmt":"2008-11-23T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/des-reseaux-de-franchise-maintiennent-leur-strategie-malgre-la-crise"},"modified":"2008-11-23T01:00:00","modified_gmt":"2008-11-23T00:00:00","slug":"des-reseaux-de-franchise-maintiennent-leur-strategie-malgre-la-crise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/des-reseaux-de-franchise-maintiennent-leur-strategie-malgre-la-crise","title":{"rendered":"Des r\u00e9seaux de franchise maintiennent leur strat\u00e9gie malgr\u00e9 la crise"},"content":{"rendered":"
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C’est le cas de la SALM qui g\u00e8re 413 magasins Schmidt et 155 Cuisinella et investit dans ses usines, dans les r\u00e9seaux et pour ses marques. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si certains cherchent des solutions pour passer le cap de la crise en faisant le dos rond, d’autres r\u00e9seaux de franchise maintiennent leurs investissements<\/em><\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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SALM s’est dot\u00e9e d’une enveloppe totale de 45 millions d’euros pour 2008. Une quatri\u00e8me usine sera inaugur\u00e9e au milieu de l’ann\u00e9e 2009, les outils marketing sont revus et des ouvertures de magasins restent programm\u00e9es\u00a0: au total il devrait y en avoir 34 pour cette ann\u00e9e. L’innovation continue \u00e9galement du c\u00f4t\u00e9 des outils informatiques. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’ambition clairement \u00e9nonc\u00e9e est de faire de Schmidt le leader europ\u00e9en en portant l’activit\u00e9 export de 20 \u00e0 30 %. Le rythme des ouvertures est maintenu autour de 8 \u00e0 10 par an. Le num\u00e9ro un fran\u00e7ais souhaite multiplier son activit\u00e9 rangement par trois et doubler la part de march\u00e9 des salles de bains. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La SALM pr\u00e9voit \u00e9galement de soutenir l’ouverture de nouveaux magasins Cuisinella. Par ailleurs il est pr\u00e9vu d’augmenter la productivit\u00e9 des vendeurs en leur offrant des formations et de nouveaux outils informatiques. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans LSA N\u00b0 2063 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

C’est le cas de la SALM qui g\u00e8re 413 magasins Schmidt et 155 Cuisinella et investit dans ses usines, dans les r\u00e9seaux et pour ses marques. Si certains cherchent des solutions pour passer le cap de la crise en faisant le dos rond, d’autres r\u00e9seaux de franchise maintiennent leurs investissements. SALM s’est dot\u00e9e d’une enveloppe […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[141],"class_list":["post-296528","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-reglementation-des-affaires","entry"],"acf":[],"yoast_head":"\nDes r\u00e9seaux de franchise maintiennent leur strat\u00e9gie malgr\u00e9 la crise<\/title>\n<meta name=\"description\" content=\"C'est le cas de la SALM qui g\u00e8re 413 magasins Schmidt et 155 Cuisinella et investit dans ses usines, dans les r\u00e9seaux et pour ses marques. 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