{"id":296530,"date":"2008-11-20T01:00:00","date_gmt":"2008-11-20T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-franchise-de-supermarche-discount-attire-aussi-des-clients-aises"},"modified":"2008-11-20T01:00:00","modified_gmt":"2008-11-20T00:00:00","slug":"une-franchise-de-supermarche-discount-attire-aussi-des-clients-aises","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-franchise-de-supermarche-discount-attire-aussi-des-clients-aises","title":{"rendered":"Une franchise de supermarch\u00e9 discount attire aussi des clients ais\u00e9s"},"content":{"rendered":"
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L’image de \u00a0\u00bb magasins des pauvres \u00a0\u00bb que tra\u00eenaient\u00a0les supermarch\u00e9s discount en franchise <\/a>ou succursale peut cacher le v\u00e9ritable int\u00e9r\u00eat \u00e0 s’installer \u00e0 leur proximit\u00e9. En r\u00e9alit\u00e9, ces magasins attirent aujourd’hui une client\u00e8le quasi identique \u00e0 celles de la grande distribution traditionnelle.<\/p>\n

La client\u00e8le des hard-discounters a consid\u00e9rablement chang\u00e9, s’\u00e9largissant \u00e0 toutes les cat\u00e9gories de la soci\u00e9t\u00e9. La\u00a0majorit\u00e9\u00a0des Fran\u00e7ais y font d\u00e9sormais une part de leurs courses. Il s’agit aussi du\u00a0cur de la client\u00e8le des hyper et supermarch\u00e9s : des jeunes, des familles et m\u00eame des revenus plut\u00f4t confortables.
Ce qui les s\u00e9duit dans ce mode d’achat ? Les prix bas bien s\u00fbr, mais aussi la fonctionnalit\u00e9 de ce type de commerces qui permet de faire ses courses rapidement, de trouver ais\u00e9ment une place de parking et de ne pas perdre de temps en h\u00e9sitation devant une sur-offre de produits.<\/p>\n

DD et JD <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’image de \u00a0\u00bb magasins des pauvres \u00a0\u00bb que tra\u00eenaient\u00a0les supermarch\u00e9s discount en franchise ou succursale peut cacher le v\u00e9ritable int\u00e9r\u00eat \u00e0 s’installer \u00e0 leur proximit\u00e9. En r\u00e9alit\u00e9, ces magasins attirent aujourd’hui une client\u00e8le quasi identique \u00e0 celles de la grande distribution traditionnelle. La client\u00e8le des hard-discounters a consid\u00e9rablement chang\u00e9, s’\u00e9largissant \u00e0 toutes les cat\u00e9gories de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296530","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nUne franchise de supermarch\u00e9 discount attire aussi des clients ais\u00e9s<\/title>\n<meta name=\"description\" content=\"L'image de " magasins des pauvres " que tra\u00eenaient\u00a0les supermarch\u00e9s discount en franchise ou succursale peut cacher le v\u00e9ritable int\u00e9r\u00eat \u00e0 s'installer \u00e0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/une-franchise-de-supermarche-discount-attire-aussi-des-clients-aises\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une franchise de supermarch\u00e9 discount attire aussi des clients ais\u00e9s\" \/>\n<meta property=\"og:description\" content=\"L'image de " magasins des pauvres " que tra\u00eenaient\u00a0les supermarch\u00e9s discount en franchise ou succursale peut cacher le 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