{"id":296544,"date":"2008-11-08T01:00:00","date_gmt":"2008-11-08T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/se-lancer-en-franchise-dans-la-conjoncture-actuelle-cest-trouver-le-bon-reseau-3963"},"modified":"2008-11-08T01:00:00","modified_gmt":"2008-11-08T00:00:00","slug":"se-lancer-en-franchise-dans-la-conjoncture-actuelle-cest-trouver-le-bon-reseau-3963","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/se-lancer-en-franchise-dans-la-conjoncture-actuelle-cest-trouver-le-bon-reseau-3963","title":{"rendered":"Se lancer en franchise dans la conjoncture actuelle, c’est trouver le bon r\u00e9seau"},"content":{"rendered":"
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Qu’est-ce qu’un bon r\u00e9seau de franchise aujourd’hui ?<\/b> C’est celui qui dans un contexte \u00e9conomique difficile sait s’adapter et proposer \u00e0 ses franchis\u00e9s des id\u00e9es pour r\u00e9sister et se d\u00e9velopper malgr\u00e9 tous les obstacles et aller chercher le client l\u00e0 o\u00f9 il est.
2007 a \u00e9t\u00e9 une ann\u00e9e en progression pour les enseignes mais si tous les cr\u00e9neaux n’ont pas \u00e9t\u00e9 log\u00e9s \u00e0 la m\u00eame enseigne. Certains ont mieux r\u00e9sist\u00e9 que d’autres. Pas facile de choisir le bon r\u00e9seau<\/a> comme le rappelle KPMG dans cette vid\u00e9o.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quels sont ceux qui s’en sortent le mieux ?<\/h3>\n
En premier viennent les r\u00e9seaux de <\/b>franchises de restauration rapide<\/b><\/a> qui correspondent le mieux aux besoins d’aujourd’hui<\/b>. Ils voient leur chiffre d’affaires faire un bond de plus de 10%. Seul b\u00e9mol mais il est de taille, les bons emplacements<\/a> sont chers. Le bon franchiseur sera celui qui saura bien conseiller son franchis\u00e9 sur le rapport entre le loyer de la boutique et le chiffre d’affaires. C’est pourquoi les surfaces sont de plus en plus petites car d\u00e9terminantes pour le compte de r\u00e9sultat. Un loyer trop \u00e9lev\u00e9 peut vite plomber un compte d’exploitation m\u00eame si le chiffre d’affaire est bon.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Puis viennent ceux qui ont fait preuve d’imagination et ont offert des produits compl\u00e9mentaires \u00e0 leur activit\u00e9 (par exemple les caves \u00e0 vins qui font de la restauration rapide). Des nouveaux mix-produits peuvent booster les ventes et absorber ainsi une partie des frais fixes.<\/p>\n

Puis ceux qui ont prospect\u00e9 des consommateurs en dehors de leur boutique en d\u00e9veloppant leur site Internet pour faire du trafic en magasin. Une bonne communication du franchiseur sur des promotions sur site attirera les clients habitu\u00e9s et aussi des nouveaux. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un bon franchiseur sera celui qui ne fait pas prendre de risques d\u00e9mesur\u00e9s <\/strong>\u00e0 son franchis\u00e9 sur le plan des investissements, celui qui saura\u00a0 d\u00e9velopper des actions de marketing et de communication pour alimenter le trafic. Enfin un bon franchiseur sait que sa rentabilit\u00e9 d\u00e9pend de celle de ses franchis\u00e9s et qu’il a tout int\u00e9r\u00eat \u00e0 les soutenir dans cette p\u00e9riode mouvement\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Alors si vous voulez vous lancez dans la franchise, il n’y a pas de secteur miracle. Certains cr\u00e9neaux comme la restauration sont g\u00e9n\u00e9rateurs de chiffre, d’autres comme le service aux personnes<\/a> sont en plein d\u00e9veloppement ; les grandes enseignes ne sont pas forc\u00e9ment les plus coh\u00e9rentes \u00e9conomiquement. Donc, il vous faudra chercher dans les franchises celles qui sont le plus rentables et vous rapprocher de structures comp\u00e9tentes qui vous aideront \u00e0 construire votre projet. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les candidats \u00e0 la franchise ont \u00e9t\u00e9 plut\u00f4t frileux en 2007 et ont de plus en plus de mal \u00e0 se positionner sur telle ou telle enseigne m\u00eame s’ils poss\u00e8dent les capitaux. Il faut aussi avoir toujours \u00e0 l’esprit que se lancer en franchise c’est avant tout cr\u00e9er son entreprise et donc prendre des risques personnels et qu’en p\u00e9riode de crise, ces risques paraissent encore plus grands.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Qu’est-ce qu’un bon r\u00e9seau de franchise aujourd’hui ? C’est celui qui dans un contexte \u00e9conomique difficile sait s’adapter et proposer \u00e0 ses franchis\u00e9s des id\u00e9es pour r\u00e9sister et se d\u00e9velopper malgr\u00e9 tous les obstacles et aller chercher le client l\u00e0 o\u00f9 il est.2007 a \u00e9t\u00e9 une ann\u00e9e en progression pour les enseignes mais si tous les cr\u00e9neaux […]<\/p>\n","protected":false},"author":48,"featured_media":284705,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nSe lancer en franchise dans la conjoncture actuelle, c'est trouver le bon r\u00e9seau<\/title>\n<meta name=\"description\" content=\"Qu'est-ce qu'un bon r\u00e9seau de franchise aujourd'hui ? 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