{"id":296557,"date":"2008-10-10T02:00:00","date_gmt":"2008-10-10T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchiseurs-un-tour-dhorizon-du-marche-espagnol-avant-le-salon-de-valence"},"modified":"2008-10-10T02:00:00","modified_gmt":"2008-10-10T01:00:00","slug":"franchiseurs-un-tour-dhorizon-du-marche-espagnol-avant-le-salon-de-valence","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchiseurs-un-tour-dhorizon-du-marche-espagnol-avant-le-salon-de-valence","title":{"rendered":"Franchiseurs ! Un tour d’horizon du march\u00e9 espagnol avant le salon de Valence"},"content":{"rendered":"
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Le march\u00e9 de la franchise <\/strong>a explos\u00e9 en 2004. Aujourd’hui, il reste tr\u00e8s attractif : le nombre d’enseignes et d’\u00e9tablissements a augment\u00e9 d’environ 7% en 2007.
Plus de 68 700 \u00e9tablissements franchis\u00e9s sont donc pr\u00e9sents en Espagne pour environ 970 enseignes.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comment le march\u00e9 maintient-il sa croissance ?
<\/strong>Franchiseurs et franchis\u00e9s misent sur la qualit\u00e9. L’image qualitative que renvoie la franchise a renforc\u00e9 la cr\u00e9dibilit\u00e9 et la confiance des franchis\u00e9s et des consommateurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quel est le secteur d’activit\u00e9 phare en Espagne ?
<\/strong>La franchise de service. Elle est \u00e9galement le secteur au chiffre d’affaires le plus \u00e9lev\u00e9.
En t\u00eate de liste ces derni\u00e8res ann\u00e9es, les agences immobili\u00e8res et les services financiers ; viennent ensuite l’esth\u00e9tique et la beaut\u00e9. N\u00e9anmoins, la crise immobili\u00e8re a stopp\u00e9 le d\u00e9veloppement des franchises immobili\u00e8res en Espagne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quel investissement les franchiseurs requi\u00e8rent-ils ?
<\/strong>Environ 70% des enseignes franchis\u00e9es demandent un investissement inf\u00e9rieur \u00e0 120 000\u20ac
Celles-ci sont les enseignes qui ont le plus cru, en particulier celles du secteur des services. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quelle est la place de la franchise dans le commerce?
<\/strong>La franchise repr\u00e9sente environ 14% du chiffre d’affaires du commerce de d\u00e9tail. Et 10% du nombre d’\u00e9tablissements. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quelles sont les perspectives pour le march\u00e9 espagnol ?
<\/strong>Le ralentissement de la croissance du secteur en Espagne est d\u00fb en parti au march\u00e9 de l’immobilier. Comme en France, la flamb\u00e9e des prix de l’immobilier rend difficile le choix d’un emplacement \u00e0 prix accessible pour le franchis\u00e9.
Mais, il faut dire, \u00e9galement, que le march\u00e9 espagnol arrive \u00e0 maturit\u00e9. Ainsi, les enseignes se tournent vers l’export. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le march\u00e9 de la franchise a explos\u00e9 en 2004. Aujourd’hui, il reste tr\u00e8s attractif : le nombre d’enseignes et d’\u00e9tablissements a augment\u00e9 d’environ 7% en 2007. Plus de 68 700 \u00e9tablissements franchis\u00e9s sont donc pr\u00e9sents en Espagne pour environ 970 enseignes. Comment le march\u00e9 maintient-il sa croissance ?Franchiseurs et franchis\u00e9s misent sur la qualit\u00e9. L’image […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296557","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nFranchiseurs ! 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