{"id":296597,"date":"2008-08-21T02:00:00","date_gmt":"2008-08-21T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-geomarketing-pour-connaitre-ses-clients"},"modified":"2008-08-21T02:00:00","modified_gmt":"2008-08-21T01:00:00","slug":"le-geomarketing-pour-connaitre-ses-clients","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-geomarketing-pour-connaitre-ses-clients","title":{"rendered":"Le Geomarketing pour conna\u00eetre ses clients"},"content":{"rendered":"
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<\/a> <\/div>\n
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Le g\u00e9omarketing permet de mieux conna\u00eetre l’environnement<\/strong> dans lequel votre magasin est situ\u00e9. Cet outil devient n\u00e9cessaire pour adapter la strat\u00e9gie commerciale de l’enseigne.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Que ce soit pour un magasin d’alimentation ou pas, il est d\u00e9sormais possible d’optimiser son implantation, en particulier son positionnement par rapport \u00e0 la concurrence. On appelle cette pratique l’optimisation des activit\u00e9s par l’int\u00e9gration intelligente de l’information<\/strong>. Plus simplement cela consiste \u00e0 rentrer un certain nombre de donn\u00e9es dans le <\/strong>logiciel de g\u00e9omarketing, en cartographiant l’ensemble des unit\u00e9s de vente concurrentes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Service du logiciel de g\u00e9omarketing<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Chaque magasin voit ainsi se d\u00e9terminer son profil par rapport \u00e0 celui de ses voisins\u00a0<\/em><\/strong>: chiffre d’affaires, client\u00e8le, etc. Le logiciel analyse les donn\u00e9es \u00e0 l’\u00e9chelle souhait\u00e9e, communale, r\u00e9gionale ou nationale. On reprend aussi les informations li\u00e9es aux syst\u00e8mes de fid\u00e9lisation comme les cartes afin de mieux cibler la distribution des publicit\u00e9s toutes bo\u00eetes et donc la rentabiliser. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce syst\u00e8me informatique int\u00e8gre \u00e9galement des ph\u00e9nom\u00e8nes d’actualit\u00e9 <\/strong>du style modification du territoire ou changement du mode de distribution d’un concurrent. Ainsi un point de vente qui adopte la livraison \u00e0 domicile modifiera de mani\u00e8re probante le comportement des clients de sa zone de chalandise et cela peut vous int\u00e9resser \u00e9galement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Assez rapidement vous allez apprendre gr\u00e2ce \u00e0 l’outil quel service serait judicieux<\/strong> en fonction du comportement de vos clients et d’\u00e9ventuels prospects. On sait qu’aujourd’hui le march\u00e9 stagne, le meilleur moyen d’augmenter son chiffre d’affaires est d’attirer les clients des concurrents. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le g\u00e9omarketing permet de mieux conna\u00eetre l’environnement dans lequel votre magasin est situ\u00e9. Cet outil devient n\u00e9cessaire pour adapter la strat\u00e9gie commerciale de l’enseigne. Que ce soit pour un magasin d’alimentation ou pas, il est d\u00e9sormais possible d’optimiser son implantation, en particulier son positionnement par rapport \u00e0 la concurrence. On appelle cette pratique l’optimisation des […]<\/p>\n","protected":false},"author":52,"featured_media":296598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLe Geomarketing pour conna\u00eetre ses clients<\/title>\n<meta name=\"description\" content=\"Le g\u00e9omarketing permet de mieux conna\u00eetre l'environnement dans lequel votre magasin est situ\u00e9. 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