{"id":296599,"date":"2008-08-14T02:00:00","date_gmt":"2008-08-14T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-liberte-du-franchise"},"modified":"2008-08-14T02:00:00","modified_gmt":"2008-08-14T01:00:00","slug":"la-liberte-du-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-liberte-du-franchise","title":{"rendered":"La libert\u00e9 du franchis\u00e9"},"content":{"rendered":"
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Le cr\u00e9ateur d’entreprise est plut\u00f4t \u00e0 classer du c\u00f4t\u00e9 des rebelles, il n’appr\u00e9cie pas de se trouver coinc\u00e9 dans un concept et a soif de libert\u00e9. La franchise r\u00e9pond-elle \u00e0 ses besoins ?<\/span><\/p>\n

Un point est clair : le franchis\u00e9 est un commer\u00e7ant ind\u00e9pendant<\/em><\/strong>. Les actes de commerce sont faits en nom propre et le franchis\u00e9 est responsable des contacts qu’il entretien avec ses clients. D’ailleurs la client\u00e8le est sa propri\u00e9t\u00e9, et non celle du franchiseur. Cela entra\u00eene des obligations : c’est bien le franchis\u00e9 qui prend contact avec l’urbanisme, la pr\u00e9fecture, le bailleur, lors de la cr\u00e9ation. Le bail est sign\u00e9 par sa soci\u00e9t\u00e9 et l’intervention du franchiseur se limite au conseil. <\/span><\/p>\n

Pour la publicit\u00e9 de la marque \u00e9labor\u00e9e au niveau national, le franchiseur est charg\u00e9 de v\u00e9rifier qu’elle respecte bien les lois mais c’est au franchis\u00e9 de s’assurer qu’elle est conforme aux r\u00e9glementations locales. <\/span><\/p>\n

Le franchis\u00e9 est un vrai dirigeant <\/em><\/strong>: il est charg\u00e9 des relations avec le personnel, les administrations sociales et fiscales. Il est donc gestionnaire \u00e0 part enti\u00e8re. L’entreprise franchis\u00e9e est une entreprise parfaitement ind\u00e9pendante. La notion de libert\u00e9 peut intervenir lorsqu’on parle des achats, notamment lorsqu’il existe une centrale nationale. A priori celle-ci garantit la comp\u00e9titivit\u00e9 de la marque en terme de prix. <\/span><\/p>\n

Dans le contrat de franchise <\/em><\/strong>on trouve parfois des clauses d’exclusivit\u00e9 concernant l’achat ou l’approvisionnement. Elles ne sont conformes que si elles d\u00e9coulent du besoin pour la marque de pr\u00e9senter des produits parfaitement uniformes et de qualit\u00e9s homog\u00e8nes. Ainsi le franchis\u00e9 ne peut jamais \u00eatre contraint \u00e0 acheter des mat\u00e9riels d’exploitation.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Dominique Deslandes<\/p>\n

<\/span><\/p>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le cr\u00e9ateur d’entreprise est plut\u00f4t \u00e0 classer du c\u00f4t\u00e9 des rebelles, il n’appr\u00e9cie pas de se trouver coinc\u00e9 dans un concept et a soif de libert\u00e9. La franchise r\u00e9pond-elle \u00e0 ses besoins ? Un point est clair : le franchis\u00e9 est un commer\u00e7ant ind\u00e9pendant. Les actes de commerce sont faits en nom propre et le […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296599","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nLa libert\u00e9 du franchis\u00e9<\/title>\n<meta name=\"description\" content=\"Le cr\u00e9ateur d'entreprise est plut\u00f4t \u00e0 classer du c\u00f4t\u00e9 des rebelles, il n'appr\u00e9cie pas de se trouver coinc\u00e9 dans un concept et a soif de libert\u00e9. 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