{"id":296608,"date":"2008-07-18T02:00:00","date_gmt":"2008-07-18T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-grande-distribution-connait-un-succes-fulgurant-en-russie"},"modified":"2008-07-18T02:00:00","modified_gmt":"2008-07-18T01:00:00","slug":"la-grande-distribution-connait-un-succes-fulgurant-en-russie","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie","title":{"rendered":"La grande distribution conna\u00eet un succ\u00e8s fulgurant en Russie."},"content":{"rendered":"
\n
\n
Pays de 142 millions d’habitants, la Russie est un eldorado pour les acteurs de la grande distribution. <\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Le ton est en effet donn\u00e9 pour l’ann\u00e9e 2008 : la Russie deviendra certainement le premier march\u00e9 d’Europe dans le secteur de la grande distribution. Cela s’explique entre autre par la\u00a0 sant\u00e9 \u00e9conomique du pays, mais \u00e9galement par les revenus russes, qui augmentent de 15% par an depuis 2002, favorisant l’\u00e9mergence d’une classe moyenne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Dans ce contexte favorable \u00e0 la consommation, les grandes enseignes, tant locales qu’\u00e9trang\u00e8res, d\u00e9sirent toutes se frayer un chemin dans ce pays en pleine croissance \u00e9conomique.
Les pionniers sur ce march\u00e9, tels Auchan, Ikea et Metro confortent ainsi leurs positions. D’autres grands noms de la distribution \u00e9trang\u00e8re, tels Carrefour, Wal-Mart, Tesco ou encore Aldi, tentent \u00e9galement de profiter des possibilit\u00e9s offertes par la Russie.
Les enseignes locales ne sont pas en reste et nourrissent \u00e9galement l’ambition d’implanter leurs points de vente sur leur march\u00e9 domestique: les dix premi\u00e8res, dont X5 Retail Group, Dixy, Sedmo\u00ef Kontinent, Viktoria et O’Key, ne repr\u00e9sentent pourtant encore que 12% du march\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Mais le march\u00e9 russe n’offre pas que des facilit\u00e9s \u00e0 ceux qui d\u00e9sirent s’y aventurer.
Beaucoup de distributeurs \u00e9trangers ont pu faire l’exp\u00e9rience des p\u00e9rip\u00e9ties administratives en Russie. Et certains se sont m\u00eame vus couper l’\u00e9lectricit\u00e9 suite \u00e0 des contentieux. De plus, la loi autorise le fisc russe \u00e0 geler les comptes bancaires des entreprises en cas d’infraction.
En effet, la Russie se montre tr\u00e8s pointilleuse sur la loi, notamment au regard des enseignes \u00e9trang\u00e8res. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pays de 142 millions d’habitants, la Russie est un eldorado pour les acteurs de la grande distribution. Le ton est en effet donn\u00e9 pour l’ann\u00e9e 2008 : la Russie deviendra certainement le premier march\u00e9 d’Europe dans le secteur de la grande distribution. Cela s’explique entre autre par la\u00a0 sant\u00e9 \u00e9conomique du pays, mais \u00e9galement par […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132],"class_list":["post-296608","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","entry"],"acf":[],"yoast_head":"\nLa grande distribution conna\u00eet un succ\u00e8s fulgurant en Russie.<\/title>\n<meta name=\"description\" content=\"Pays de 142 millions d'habitants, la Russie est un eldorado pour les acteurs de la grande distribution. Le ton est en effet donn\u00e9 pour l'ann\u00e9e 2008 : la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La grande distribution conna\u00eet un succ\u00e8s fulgurant en Russie.\" \/>\n<meta property=\"og:description\" content=\"Pays de 142 millions d'habitants, la Russie est un eldorado pour les acteurs de la grande distribution. Le ton est en effet donn\u00e9 pour l'ann\u00e9e 2008 : la\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2008-07-18T01:00:00+00:00\" \/>\n<meta name=\"author\" content=\"acfpqp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"acfpqp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\"},\"headline\":\"La grande distribution conna\u00eet un succ\u00e8s fulgurant en Russie.\",\"datePublished\":\"2008-07-18T01:00:00+00:00\",\"dateModified\":\"2008-07-18T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie\"},\"wordCount\":271,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"keywords\":[\"Cr\u00e9ation, gestion, financement\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie\",\"url\":\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie\",\"name\":\"La grande distribution conna\u00eet un succ\u00e8s fulgurant en Russie.\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"datePublished\":\"2008-07-18T01:00:00+00:00\",\"dateModified\":\"2008-07-18T01:00:00+00:00\",\"description\":\"Pays de 142 millions d'habitants, la Russie est un eldorado pour les acteurs de la grande distribution. Le ton est en effet donn\u00e9 pour l'ann\u00e9e 2008 : la\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\",\"name\":\"acfpqp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"caption\":\"acfpqp\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La grande distribution conna\u00eet un succ\u00e8s fulgurant en Russie.","description":"Pays de 142 millions d'habitants, la Russie est un eldorado pour les acteurs de la grande distribution. Le ton est en effet donn\u00e9 pour l'ann\u00e9e 2008 : la","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie","og_locale":"fr_FR","og_type":"article","og_title":"La grande distribution conna\u00eet un succ\u00e8s fulgurant en Russie.","og_description":"Pays de 142 millions d'habitants, la Russie est un eldorado pour les acteurs de la grande distribution. Le ton est en effet donn\u00e9 pour l'ann\u00e9e 2008 : la","og_url":"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie","og_site_name":"AC Franchise","article_published_time":"2008-07-18T01:00:00+00:00","author":"acfpqp","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"acfpqp","Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d"},"headline":"La grande distribution conna\u00eet un succ\u00e8s fulgurant en Russie.","datePublished":"2008-07-18T01:00:00+00:00","dateModified":"2008-07-18T01:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie"},"wordCount":271,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"keywords":["Cr\u00e9ation, gestion, financement"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie","url":"https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie","name":"La grande distribution conna\u00eet un succ\u00e8s fulgurant en Russie.","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"datePublished":"2008-07-18T01:00:00+00:00","dateModified":"2008-07-18T01:00:00+00:00","description":"Pays de 142 millions d'habitants, la Russie est un eldorado pour les acteurs de la grande distribution. Le ton est en effet donn\u00e9 pour l'ann\u00e9e 2008 : la","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/la-grande-distribution-connait-un-succes-fulgurant-en-russie"]}]},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d","name":"acfpqp","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","caption":"acfpqp"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/296608"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=296608"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/296608\/revisions"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=296608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=296608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=296608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}