{"id":296625,"date":"2008-06-21T02:00:00","date_gmt":"2008-06-21T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lactualisation-permanente-de-loffre-mode-sorganise-dans-les-rayons-2163"},"modified":"2008-06-21T02:00:00","modified_gmt":"2008-06-21T01:00:00","slug":"lactualisation-permanente-de-loffre-mode-sorganise-dans-les-rayons-2163","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lactualisation-permanente-de-loffre-mode-sorganise-dans-les-rayons-2163","title":{"rendered":"L’actualisation permanente de l’offre mode s’organise dans les rayons"},"content":{"rendered":"
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Coller toujours au plus pr\u00e8s de la tendance mode f\u00e9minine est devenu une n\u00e9cessit\u00e9<\/b>. A c\u00f4t\u00e9 des collections pr\u00e9vues bien \u00e0 l’avance, il faut d\u00e9sormais cr\u00e9er la ligne \u00ab derni\u00e8re minute \u00bb. <\/p>\n

Les enseignes H&M et Zara l’ont compris depuis longtemps : on trouve dans leurs magasins gammes renouvel\u00e9es et produits derni\u00e8re tendance sans aucun r\u00e9assort. Dans les boutiques New Look et Mim, 15 \u00e0 20% des produits sont actualis\u00e9s chaque semaine.<\/b><\/p>\n

2 options compl\u00e9mentaires s’offrent aux centrales d’achat des succursalistes et des franchises de mode.<\/a>
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1. L’actualisation de leur offre de base<\/h3>\n
Aujourd’hui, les grandes surfaces sp\u00e9cialis\u00e9es et la grande distribution ne peuvent \u00e9chapper \u00e0 ce mouvement et actualisent leur gamme de base en cr\u00e9ant des collections compl\u00e9mentaires. Par exemple: Leclerc fait 4 \u00e0 5 actualisations par saison en plus de sa gamme long terme, G\u00e9ant-Casino offre cette ann\u00e9e un th\u00e8me nouveau chaque mois en plus de ses 4 collections annuelles et V\u00e9ti a mis en place un circuit court (le cico) depuis plusieurs saisons pour offrir les derni\u00e8res tendances.
Ces produits sont fabriqu\u00e9s entre 2 et 4 semaines dans les pays du Maghreb ou de l’Europe de l’Est mais ont un prix de revient plus \u00e9lev\u00e9 que ceux fabriqu\u00e9s en Asie. Cependant ils ne repr\u00e9sentent qu’une partie marginale de la collection (20% chez V\u00e9ti). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2. L’\u00e9chelonnement de la mise des articles en magasin<\/h3>\n
\u00c9chelonner la mise en rayon de la collection long terme<\/b> est l’autre option qui est retenue par de nombreux acteurs de la grande distribution. Elle cr\u00e9e un effet de surprise pour la cliente et permet de renouveler l’offre dans les magasins. C’est le cas par exemple de Monoprix : \u00ab Nous apportons de la surprise au quotidien et r\u00e9pondons ainsi aux attentes de nouveaut\u00e9s de la cliente \u00bb. V\u00e9ti d\u00e9clare : \u00ab on se doit de lui pr\u00e9senter des nouveaut\u00e9s chaque fois qu’elle passe en magasin \u00bb.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Reste que l’actualisation ne saurait supplanter la collection long terme – produits basiques, petits prix – qui reste encore et toujours le fond de commerce de la grande distribution et que les centrales d’achat pr\u00e9f\u00e8rent \u00e9toffer leur collection mode avec les bureaux de style pour anticiper les tendances et enrichir leur gamme de base.<\/b><\/p>\n

D\u00e9couvrez les <\/i>enseignes de mode f\u00e9minine qui se d\u00e9veloppent<\/i><\/a> <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Coller toujours au plus pr\u00e8s de la tendance mode f\u00e9minine est devenu une n\u00e9cessit\u00e9. A c\u00f4t\u00e9 des collections pr\u00e9vues bien \u00e0 l’avance, il faut d\u00e9sormais cr\u00e9er la ligne \u00ab derni\u00e8re minute \u00bb. Les enseignes H&M et Zara l’ont compris depuis longtemps : on trouve dans leurs magasins gammes renouvel\u00e9es et produits derni\u00e8re tendance sans aucun […]<\/p>\n","protected":false},"author":1,"featured_media":296624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nL'actualisation permanente de l'offre mode s'organise dans les rayons<\/title>\n<meta name=\"description\" content=\"Coller toujours au plus pr\u00e8s de la tendance mode f\u00e9minine est devenu une n\u00e9cessit\u00e9. 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