{"id":296652,"date":"2008-05-11T02:00:00","date_gmt":"2008-05-11T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-hongrie-peut-accueillir-la-distribution-alimentaire"},"modified":"2008-05-11T02:00:00","modified_gmt":"2008-05-11T01:00:00","slug":"la-hongrie-peut-accueillir-la-distribution-alimentaire","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-hongrie-peut-accueillir-la-distribution-alimentaire","title":{"rendered":"La Hongrie peut accueillir la distribution alimentaire"},"content":{"rendered":"
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Le moral remonte chez ceux qui veulent investir en Hongrie, la r\u00e9cente crise \u00e9conomique qui a touch\u00e9 le pays ne d\u00e9courage pas les enseignes de supermarch\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les mesures d’\u00e9conomie drastiques lanc\u00e9es par Budapest auraient pu marquer la fin des ann\u00e9es fastes. Mais les distributeurs ne l\u00e2chent pas la Hongrie<\/em><\/strong>. Aldi ouvre ce mois d’avril 20 premiers magasins et ses dirigeants annoncent un parc de 400 unit\u00e9s tr\u00e8s rapidement. Lidl, Plus et Penny poursuivent \u00e9galement leur d\u00e9veloppement. Auchan de son c\u00f4t\u00e9 esp\u00e8re doubler rapidement son parc qui est actuellement de 10 magasins. Il m\u00e8ne son d\u00e9veloppement en achetant de vastes terrains qui sont ensuite revendus \u00e0 prix fort \u00e0 d’autres enseignes afin de rembourser la construction de ses hypers. Quant \u00e0 Cora qui a actuellement 7 magasins, son d\u00e9veloppement semble en panne, on dit m\u00eame qu’il pourrait se retirer. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En Hongrie on trouve aussi Tesco, leader local, qui ouvre des supermarch\u00e9s de 1 000 m2 proposant des produits \u00e0 marque propre aux prix cass\u00e9s. Ceci permet de combattre sur leur propre terrain les hard discounters qui repr\u00e9sentent 17 % du march\u00e9 de la distribution alimentaire. Le caract\u00e8re rural de la Hongrie a permis aux petites sup\u00e9rettes et aux supermarch\u00e9s de se maintenir. Il n’y a dans ce pays que 8 villes de 100 000 habitants. La concurrence est rude dans les villes moyennes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les enseignes se font une guerre des prix \u00e9nergique<\/em><\/strong>. Aussi certains se diff\u00e9rencient comme Spar, l’autrichien, qui poss\u00e8de un parc de magasins de qualit\u00e9 avec des produits haut de gamme ou Lidl et Aldi qui proposent des marques internationales et des emballages color\u00e9s… La recette semble bonne puisque la classe moyenne pr\u00e9f\u00e8re de plus en plus faire ses courses dans ce type de points de vente plus attrayants. La population semble remise de la crise, pourtant le pouvoir d’achat a chut\u00e9 de 4,5 % l’an dernier. Les bas salaires ont \u00e9t\u00e9 les plus touch\u00e9s car les prix de l’alimentaire ont augment\u00e9 de 7\u00e0 8 % en 2007. Les entreprises ayant une politique forte sur les prix peuvent mieux rivaliser. On annonce cependant une augmentation de 1,6 % du pouvoir d’achat pour cette ann\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le moral remonte chez ceux qui veulent investir en Hongrie, la r\u00e9cente crise \u00e9conomique qui a touch\u00e9 le pays ne d\u00e9courage pas les enseignes de supermarch\u00e9. Les mesures d’\u00e9conomie drastiques lanc\u00e9es par Budapest auraient pu marquer la fin des ann\u00e9es fastes. Mais les distributeurs ne l\u00e2chent pas la Hongrie. Aldi ouvre ce mois d’avril 20 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