{"id":296653,"date":"2008-05-06T02:00:00","date_gmt":"2008-05-06T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchises-de-distribution-et-franchises-de-services"},"modified":"2008-05-06T02:00:00","modified_gmt":"2008-05-06T01:00:00","slug":"franchises-de-distribution-et-franchises-de-services","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchises-de-distribution-et-franchises-de-services","title":{"rendered":"Franchises de distribution et franchises de services"},"content":{"rendered":"
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Dans le paysage de la franchise, il est important de distinguer les franchises de distribution et les franchises de services.<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les franchises de distribution<\/strong> regroupent l’ensemble des grandes enseignes d’\u00e9quipement de la personne. Elles reposent avant tout sur leur image de marque, le rapport qualit\u00e9\/prix de leurs articles et les performances de leurs circuits d’approvisionnement (avec une rotation des stocks tr\u00e8s rapide). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les franchises de services<\/strong> reposent quant \u00e0 elles sur un savoir-faire plus ou moins original qu’elles transmettent \u00e0 l’ensemble de leurs franchis\u00e9s. L’exemple le plus frappant : les franchises de services \u00e0 la personne, de soutien scolaire, de conseil ou de d\u00e9pannage informatique qui ne vendent pas de biens. Les r\u00e9seaux de cette cat\u00e9gorie ont d’ailleurs parfois davantage de difficult\u00e9s \u00e0 conserver leurs franchis\u00e9s : pour les convaincre de continuer \u00e0 verser des royalties, les franchiseurs doivent leur apporter des services r\u00e9guliers et, si possible, une image de marque nationale. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais, ces deux cat\u00e9gories de franchise, loin de s’opposer peuvent \u00eatre tout \u00e0 fait compl\u00e9mentaires<\/strong>. Ainsi, les franchises de r\u00e9paration rapide automobile vendent par exemple des services sp\u00e9cifiques mais \u00e9galement des produits (accessoires, pneus, pots d’\u00e9chappement, etc.). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans le paysage de la franchise, il est important de distinguer les franchises de distribution et les franchises de services. Les franchises de distribution regroupent l’ensemble des grandes enseignes d’\u00e9quipement de la personne. Elles reposent avant tout sur leur image de marque, le rapport qualit\u00e9\/prix de leurs articles et les performances de leurs circuits d’approvisionnement […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296653","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nFranchises de distribution et franchises de services<\/title>\n<meta name=\"description\" content=\"Dans le paysage de la franchise, il est important de distinguer les franchises de distribution et les franchises de services. 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