{"id":296654,"date":"2008-05-02T02:00:00","date_gmt":"2008-05-02T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-mailing-reste-une-arme-commerciale-efficace"},"modified":"2008-05-02T02:00:00","modified_gmt":"2008-05-02T01:00:00","slug":"le-mailing-reste-une-arme-commerciale-efficace","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace","title":{"rendered":"Le mailing reste une arme commerciale efficace"},"content":{"rendered":"
\n
\n
Avec un taux de retour de 10 %, ce commer\u00e7ant peut affirmer qu’\u00e0 l’heure du num\u00e9rique, le mailing postal n’est pas obsol\u00e8te. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Il booste les ventes, tout en fid\u00e9lisant la client\u00e8le et reste un support publicitaire personnalis\u00e9 incontournable<\/em><\/strong>, notamment pour les PME qui misent sur la proximit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
D’abord il est beaucoup mieux accept\u00e9 que l’e-mail ou le SMS<\/em><\/strong>, consid\u00e9r\u00e9s comme largement intrusifs et souvent synonymes de spams. D’ailleurs le cadre l\u00e9gal est beaucoup moins s\u00e9v\u00e8re. Inutile de demander une quelconque autorisation pour envoyer un mailing postal, contrairement au opt-in n\u00e9cessaire dans le cas d’un e-mail. Les consommateurs ont n\u00e9anmoins la possibilit\u00e9 de s’inscrire sur la liste Robinson pour \u00eatre radi\u00e9s de tout fichier, ce qui est le cas de 245 000 foyers au total en France… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Le mailing courrier peut \u00eatre conserv\u00e9 et class\u00e9 <\/em><\/strong>pour une utilisation ult\u00e9rieure. En effet 69 % des fran\u00e7ais d\u00e9clarent conserver un courrier publicitaire, le lire lorsqu’il concerne la vie locale ou qu’il \u00e9mane d’une entreprise dont ils sont clients. Alors qu’on les croyait agac\u00e9s par la publicit\u00e9, 93 % des fran\u00e7ais disent lire les courriers publicitaires. Seuls 4 % sont adeptes du Stop Pub sur leur bo\u00eete aux lettres. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Le courrier rassure, il existe mat\u00e9riellement dans un monde jug\u00e9 de plus en plus virtuel<\/em><\/strong>. Il donne \u00e0 l’entreprise l’occasion d’\u00eatre en contact direct avec le client. En B to B (professionnel \u00e0 professionnel), il est absolument indispensable car il permet d’assurer une pr\u00e9sence sur le terrain. C’est aussi un moyen de pr\u00e9senter des \u00e9chantillons. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
A priori aujourd’hui l’e-mailing s\u00e9duit parce qu’il est pratique, rapide et relativement peu co\u00fbteux <\/em><\/strong>: en moyenne 0,10 \u20ac (0,30 pour un SMS). Un courrier est certes un peu plus cher : 0,75 \u20ac en moyenne en incluant fabrication, mise sous pli et co\u00fbt d’adressage. Plus l’envoi sera massif plus le tarif baisse : d\u00e8s 1000 envois. La Poste propose des prix d’affranchissement d\u00e9gressifs<\/em><\/strong>. D’ailleurs avec l’arriv\u00e9e des technologies d’impression num\u00e9rique, le co\u00fbt du mailing baisse progressivement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Les PME ont acc\u00e8s \u00e0 des tarifs sp\u00e9ciaux incluant l’ensemble du processus, dont le routage<\/em><\/strong>. Il suffit de concevoir un courrier en Word ou PDF avec la fonction publipostage afin d’ins\u00e9rer l’adresse du destinataire, puis de confirmer la commande d’un seul clic sur le site du prestataire qui se charge de l’impression, de la mise sous pli, de la distribution. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Mais une bonne campagne de mailing postal repose avant tout sur une base de donn\u00e9es de clients qualifi\u00e9s<\/em><\/strong>, que ce soient des prospects ou des clients \u00e0 fid\u00e9liser.\u00a0 Il est possible de se procurer des fichiers existants, cela suppose un petit budget. En tout cas mieux vaut \u00eatre efficace en faisant r\u00e9guli\u00e8rement la mise \u00e0 jour de ses fichiers afin de ne pas entra\u00eener un nombre trop important de retours… 12 \u00e0 15 % de foyers d\u00e9m\u00e9nagent chaque ann\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
L’e-mailing a boost\u00e9 la cr\u00e9ativit\u00e9 des courriers commerciaux. D\u00e9sormais les mailings postaux sont color\u00e9s, avec des enveloppes attractives, sur des papiers de qualit\u00e9. En fait chaque envoi est sp\u00e9cifique et le mix marketing permet de coupler plusieurs supports<\/em><\/strong>, chacun ayant sa place. L’e-mailing est souvent un compl\u00e9ment du mailing postal. Ainsi il est possible d’envoyer un message teaser annon\u00e7ant l’arriv\u00e9e prochaine d’un courrier important. Le r\u00e9sultat est une am\u00e9lioration de 15 % de retours du mailing papier. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Avec un taux de retour de 10 %, ce commer\u00e7ant peut affirmer qu’\u00e0 l’heure du num\u00e9rique, le mailing postal n’est pas obsol\u00e8te. Il booste les ventes, tout en fid\u00e9lisant la client\u00e8le et reste un support publicitaire personnalis\u00e9 incontournable, notamment pour les PME qui misent sur la proximit\u00e9. D’abord il est beaucoup mieux accept\u00e9 que l’e-mail […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296654","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nLe mailing reste une arme commerciale efficace<\/title>\n<meta name=\"description\" content=\"Avec un taux de retour de 10 %, ce commer\u00e7ant peut affirmer qu'\u00e0 l'heure du num\u00e9rique, le mailing postal n'est pas obsol\u00e8te. Il booste les ventes, tout en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le mailing reste une arme commerciale efficace\" \/>\n<meta property=\"og:description\" content=\"Avec un taux de retour de 10 %, ce commer\u00e7ant peut affirmer qu'\u00e0 l'heure du num\u00e9rique, le mailing postal n'est pas obsol\u00e8te. Il booste les ventes, tout en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2008-05-02T01:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Sonia Tajouri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sonia Tajouri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce\"},\"headline\":\"Le mailing reste une arme commerciale efficace\",\"datePublished\":\"2008-05-02T01:00:00+00:00\",\"dateModified\":\"2008-05-02T01:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace\"},\"wordCount\":574,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"keywords\":[\"Marketing\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace\",\"url\":\"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace\",\"name\":\"Le mailing reste une arme commerciale efficace\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"datePublished\":\"2008-05-02T01:00:00+00:00\",\"dateModified\":\"2008-05-02T01:00:00+00:00\",\"description\":\"Avec un taux de retour de 10 %, ce commer\u00e7ant peut affirmer qu'\u00e0 l'heure du num\u00e9rique, le mailing postal n'est pas obsol\u00e8te. Il booste les ventes, tout en\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce\",\"name\":\"Sonia Tajouri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g\",\"caption\":\"Sonia Tajouri\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le mailing reste une arme commerciale efficace","description":"Avec un taux de retour de 10 %, ce commer\u00e7ant peut affirmer qu'\u00e0 l'heure du num\u00e9rique, le mailing postal n'est pas obsol\u00e8te. Il booste les ventes, tout en","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace","og_locale":"fr_FR","og_type":"article","og_title":"Le mailing reste une arme commerciale efficace","og_description":"Avec un taux de retour de 10 %, ce commer\u00e7ant peut affirmer qu'\u00e0 l'heure du num\u00e9rique, le mailing postal n'est pas obsol\u00e8te. Il booste les ventes, tout en","og_url":"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace","og_site_name":"AC Franchise","article_published_time":"2008-05-02T01:00:00+00:00","author":"Sonia Tajouri","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sonia Tajouri","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce"},"headline":"Le mailing reste une arme commerciale efficace","datePublished":"2008-05-02T01:00:00+00:00","dateModified":"2008-05-02T01:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace"},"wordCount":574,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"keywords":["Marketing"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace","url":"https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace","name":"Le mailing reste une arme commerciale efficace","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"datePublished":"2008-05-02T01:00:00+00:00","dateModified":"2008-05-02T01:00:00+00:00","description":"Avec un taux de retour de 10 %, ce commer\u00e7ant peut affirmer qu'\u00e0 l'heure du num\u00e9rique, le mailing postal n'est pas obsol\u00e8te. Il booste les ventes, tout en","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/le-mailing-reste-une-arme-commerciale-efficace"]}]},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/ab8207420eb94825347ea480c82f63ce","name":"Sonia Tajouri","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9baebf34244d983fc6b8dad2dc7e121b?s=96&d=mm&r=g","caption":"Sonia Tajouri"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/296654"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=296654"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/296654\/revisions"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=296654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=296654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=296654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}