{"id":296659,"date":"2008-04-25T02:00:00","date_gmt":"2008-04-25T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/yves-ollier-directeur-de-publiconcept-presente-sa-franchise-de-publicite-au-verso-des-tickets-de-caisse"},"modified":"2008-04-25T02:00:00","modified_gmt":"2008-04-25T01:00:00","slug":"yves-ollier-directeur-de-publiconcept-presente-sa-franchise-de-publicite-au-verso-des-tickets-de-caisse","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/yves-ollier-directeur-de-publiconcept-presente-sa-franchise-de-publicite-au-verso-des-tickets-de-caisse","title":{"rendered":"Yves Ollier, directeur de Publiconcept, pr\u00e9sente sa franchise de publicit\u00e9 au verso des tickets de caisse !"},"content":{"rendered":"
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AC Franchise : Pr\u00e9sentez-nous le r\u00e9seau PubliConcept et l’ensemble des produits et services que vous proposez ?
<\/em><\/strong>Yves Ollier : PubliConcept est un r\u00e9seau de franchis\u00e9s qui vendent de la publicit\u00e9 au verso des tickets de caisse. Lanc\u00e9 en 1995 sous le nom de Publi Ticket, l’enseigne \u00e9tait pr\u00e9curseur sur ce march\u00e9. En septembre 2006, Publi Ticket a d\u00e9cid\u00e9 de lancer un r\u00e9seau de franchise sous le nom de PubliConcept. Aujourd’hui, m\u00eame si 85% du chiffre d’affaires d’un franchis\u00e9 reste le ticket de caisse, ils propose \u00e9galement divers services tels que d’autres supports de publicit\u00e9 locale (ch\u00e9quiers cadeaux,)…..<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Comment se porte le march\u00e9 actuellement ? Quelle place a votre enseigne sur ce march\u00e9 ?
<\/em><\/strong>YO : Apr\u00e8s 12 ans d’exp\u00e9rience sur le march\u00e9 du ticket de caisse, nous commen\u00e7ons \u00e0 \u00eatre connu et reconnu. Nous avons encore un \u00e9norme potentiel d’expansion \u00e9tant donn\u00e9 que 50% des villes de 10 000 \u00e0 100 000 habitants ne sont pas encore \u00e9quip\u00e9es. Nous avons quelques concurrents, desquels nous nous diff\u00e9rencions notamment par le plus faible co\u00fbt de redevance ainsi que par une banque de donn\u00e9es tr\u00e8s importante. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Parlez-nous de votre d\u00e9veloppement jusque maintenant et de la r\u00e9ussite de vos franchis\u00e9s existants ?
<\/em><\/strong>YO : Apr\u00e8s avoir d\u00e9marr\u00e9 son d\u00e9veloppement sous la forme d’un contrat de partenariat, Publi Ticket a lanc\u00e9 son r\u00e9seau de franchise sous l’enseigne PubliConcept en 2006. Aujourd’hui, le r\u00e9seau PubliConcept compte 35 franchis\u00e9s et 2 unit\u00e9s propres en France, mais aussi 1 unit\u00e9s au Burkina Faso, 1 en Chine, 1 au Maroc, 1 en Espagne et 2 en Belgique. D\u00e8s la premi\u00e8re ann\u00e9e, les franchis\u00e9s r\u00e9alisent un chiffre d’affaires de 100 000 \u20ac et 150 000 \u20ac \u00e0 partir de la deuxi\u00e8me ann\u00e9e, pour une marge b\u00e9n\u00e9ficiaire importante allant de 40 \u00e0 70% du chiffre d’affaires. De plus en plus d’annonceurs renouvellent leur contrat : certains franchis\u00e9s atteignent 70% de taux de renouvellement ! Enfin, nos partenaires distributeurs sont fid\u00e8les. Certains nous suivent m\u00eame depuis 12 ans ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quels sont d\u00e9sormais vos objectifs \u00e0 court et moyen terme et quels moyens allez-vous engager pour y parvenir ?
<\/em><\/strong>YO : Nous projetons d’ouvrir 10 nouvelles franchises en 2008. A terme, nous comptons atteindre la soixantaine de franchis\u00e9s \u00e0 travers l’hexagone. Nous mettons la priorit\u00e9 sur le d\u00e9veloppement en France, m\u00eame si nous envisageons de nous d\u00e9velopper \u00e9galement en Europe car nous b\u00e9n\u00e9ficions d’un r\u00e9el potentiel de d\u00e9veloppement \u00e0 l’export, o\u00f9 le concept est encore peu pr\u00e9sent.\u00a0Nous serons pr\u00e9sents au salon de la franchise de Paris au mois de Mars 2008 et communiquons \u00e9galement sur ac-franchise.be. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quels sont les avantages sp\u00e9cifiques de votre r\u00e9seau pour un franchis\u00e9 ?
<\/em><\/strong>YO : Tout d’abord, nous leur apportons un concept solide et adapt\u00e9 au march\u00e9, fort de 12 ann\u00e9es d’exp\u00e9rience. PubliConcept est une franchise adapt\u00e9e pour un candidat commercial, l’investissement est faible (7000 \u20ac \u00e0 14000 \u20ac) et l’entreprise est rentable d\u00e8s le premier mois suivant le d\u00e9marrage de l’activit\u00e9. De plus, les franchis\u00e9s b\u00e9n\u00e9ficient d’un\u00a0Intranet complet et performant sur lequel ils peuvent \u00e9changer avec d’autres franchis\u00e9s, t\u00e9l\u00e9charger plus de 15000 r\u00e9f\u00e9rences d’encarts publicitaires, Une \u00e9quipe de graphistes PAO est \u00e0 leur disposition pour r\u00e9aliser les visuels dans les 24H suivant la commande du franchis\u00e9. Nous leur apportons une formation compl\u00e8te, des outils efficaces, des partenariats avec les distributeurs, et les accompagnons dans toutes les phases de leur activit\u00e9. Enfin, nous proposons \u00e0 nos franchis\u00e9s un service de gestion de leur tr\u00e9sorerie qui leur simplifie la t\u00e2che. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : En \u00e9change, quels efforts demandez-vous \u00e0 un franchis\u00e9 ? Quel type de candidat recherchez-vous ?
<\/em><\/strong>YO : Motiv\u00e9s et dynamiques, les franchis\u00e9s doivent avoir la fibre commerciale et une bonne connaissance de leur r\u00e9gion d’implantation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Avez-vous quelque chose \u00e0 ajouter ?
<\/em><\/strong>YO : En 2007, selon les estimations de la FFF, il y a 1 030 franchises en France et beaucoup de candidats \u00e0 la franchise ne savent plus vers quel r\u00e9seau s’orienter. Notre enseigne peut se vanter de faire partie des r\u00e9seaux les plus abordables. Il est important que le candidat ait un vrai profil de commercial. M\u00eame si ce v\u00e9ritable partenariat gagnant\/gagnant apporte de tr\u00e8s beaux atouts, il faut noter que la motivation et l’organisation vont \u00eatre la cl\u00e9 de sa r\u00e9ussite; <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

AC Franchise : Pr\u00e9sentez-nous le r\u00e9seau PubliConcept et l’ensemble des produits et services que vous proposez ?Yves Ollier : PubliConcept est un r\u00e9seau de franchis\u00e9s qui vendent de la publicit\u00e9 au verso des tickets de caisse. Lanc\u00e9 en 1995 sous le nom de Publi Ticket, l’enseigne \u00e9tait pr\u00e9curseur sur ce march\u00e9. En septembre 2006, Publi […]<\/p>\n","protected":false},"author":41,"featured_media":296660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-296659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nYves 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