{"id":296661,"date":"2008-04-24T02:00:00","date_gmt":"2008-04-24T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/conseiller-en-mode-9217"},"modified":"2008-04-24T02:00:00","modified_gmt":"2008-04-24T01:00:00","slug":"conseiller-en-mode-9217","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/conseiller-en-mode-9217","title":{"rendered":"Conseiller en mode"},"content":{"rendered":"
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Quel est le m\u00e9tier du conseiller en mode (ou de la conseill\u00e8re) ? Il est charg\u00e9 de comprendre les besoins des clients, d\u00e9tecter leurs envies, anticiper leurs d\u00e9sirs pour un moment d’achat plaisir. Sa seule contrainte est budg\u00e9taire.<\/p>\n

Leur mission est d’accompagner les clientes dans des visites parcours de shopping afin de leur faire d\u00e9couvrir les boutiques<\/b>, les produits ou les marques, en leur apportant des conseils personnalis\u00e9s en style vestimentaire ou en d\u00e9coration selon les d\u00e9sirs exprim\u00e9s. La tendance est encore une fois venue des Etats-Unis, qui ont vu fleurir les conseillers en mode dans le sillage des stars, avant d’\u00e9tendre leurs services aux particuliers. Ces personal shoppers comme on les appelle l\u00e0-bas se recrutent essentiellement chez les professionnels de la mode ou du stylisme, les profils sont encore diversifi\u00e9s.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le m\u00e9tier est neuf <\/em><\/strong>on peut y trouver tout aussi bien des h\u00f4tesses de l’air, des attach\u00e9s de presse ou des professionnels du luxe. Pour tous il s’agit d’avoir un sens du relationnel tr\u00e8s aigu<\/em><\/strong>. Pour \u00eatre certains d’apporter une plus-value \u00e0 leurs clients, il s’agit d’abord pour eux d’\u00e9valuer au plus pr\u00e8s les besoins des clients. Ainsi au Printemps ils sont analys\u00e9s au moment de la prise de rendez-vous par t\u00e9l\u00e9phone ou par mail. Chez Cassandre Services, les personnes r\u00e9pondent au pr\u00e9alable \u00e0 un questionnaire sur les v\u00eatements qu’elles portent, leurs couleurs, leurs mati\u00e8res, leurs coupes, leur marques favorites… Il y a aussi des questions concernant leur mode de vie, leurs loisirs… Ceci constitue une base de travail qui va ensuite les diriger sur des boutiques et des produits en fonction de leurs attentes et de leur budget. Ces d\u00e9tails plus personnels demandent une tr\u00e8s grande discr\u00e9tion. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est imp\u00e9ratif d’avoir un sens de l’\u00e9coute important, d’\u00eatre patient et diplomate<\/em><\/strong>. L’id\u00e9al est de cr\u00e9er une relation de complicit\u00e9 avec le client. La dur\u00e9e du rendez-vous peut varier d’une heure \u00e0 une journ\u00e9e. Au Printemps on l’\u00e9value \u00e0 deux heures en moyenne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le conseiller doit aussi avoir une bonne gestion du temps et le sens de l’organisation<\/em><\/strong>. Pour les personnes press\u00e9es, une s\u00e9lection d’articles est pr\u00e9par\u00e9e \u00e0 essayer dans un espace priv\u00e9. D’autres clients pr\u00e9f\u00e8rent d\u00e9couvrir la mode en rayon. La plupart des clients sont des femmes de 35 \u00e0 45 ans, souvent femmes d’affaires ou \u00e9trang\u00e8res. Chaque conseiller re\u00e7oit environ cinq clients par jour. Il est n\u00e9cessaire de faire preuve d’ouverture car les personnalit\u00e9s des clients sont vari\u00e9es. Toutes les difficult\u00e9s doivent \u00eatre surmont\u00e9es : question de taille, besoin d’un taxi pour repartir apr\u00e8s le shopping, suivi de commande et exp\u00e9dition \u00e0 l’\u00e9tranger, etc. Le mot d’ordre est la satisfaction du client. D’ailleurs des questionnaires de satisfaction sont remplis en fin de parcours et cela se retrouve dans les chiffres, ainsi au Printemps le nombre de rendez-vous pour le service s’\u00e9l\u00e8ve \u00e0 10 000 par an. Et la prestation est gratuite puisque l’objectif est d’assurer la vente<\/em><\/strong>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans LSA du 31 janvier 2008 N\u00b0 2029<\/p>\n

Voici la liste des r\u00e9seaux de franchise de mode qui recrutent<\/a><\/p>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Quel est le m\u00e9tier du conseiller en mode (ou de la conseill\u00e8re) ? Il est charg\u00e9 de comprendre les besoins des clients, d\u00e9tecter leurs envies, anticiper leurs d\u00e9sirs pour un moment d’achat plaisir. Sa seule contrainte est budg\u00e9taire. Leur mission est d’accompagner les clientes dans des visites parcours de shopping afin de leur faire d\u00e9couvrir les 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