{"id":296667,"date":"2008-04-16T18:38:00","date_gmt":"2008-04-16T17:38:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-franchise-wash-one-nous-parle-de-son-metier-4531"},"modified":"2008-04-16T18:38:00","modified_gmt":"2008-04-16T17:38:00","slug":"un-franchise-wash-one-nous-parle-de-son-metier-4531","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-franchise-wash-one-nous-parle-de-son-metier-4531","title":{"rendered":"Un franchis\u00e9 Wash One nous parle de son m\u00e9tier"},"content":{"rendered":"
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Premier arriv\u00e9 sur un march\u00e9 nouveau en France mais existant chez la plupart de nos voisins, Wash One est un des espoirs de ce secteur qui conna\u00eet cependant beaucoup d’\u00e9checs.<\/b> Apr\u00e8s s’\u00eatre principalement d\u00e9velopp\u00e9e dans le Nord, l’enseigne vise maintenant le reste de France.<\/p>\n

Un nouveau concept sur le march\u00e9 de l’entretien automobile. Wash One propose aux particuliers, aux entreprises et aux professionnels le lavage et la remise \u00e0 neuf de leurs v\u00e9hicules, en atelier ou \u00e0 domicile. Depuis 1999 en France, l’enseigne poss\u00e8de d\u00e9j\u00e0 4 unit\u00e9s en franchise.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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ac-franchise : Pourquoi avez-vous d\u00e9cid\u00e9 d’adh\u00e9rer au r\u00e9seau de franchise Wash One ? <\/h3>\n
Monsieur Cugny<\/b> : Avec mon fils nous voulions nous lancer sur le march\u00e9 du nettoyage auto ; mais plut\u00f4t que de tout inventer de A \u00e0 Z nous avons pr\u00e9f\u00e9r\u00e9 limiter les risques et profiter d’une recette d\u00e9j\u00e0 existante. Nous nous sommes aper\u00e7us que Wash One \u00e9tait l’enseigne qu’il nous fallait. Le mod\u00e8le de Car Wash classique arrive \u00e0 saturation. Au contraire, le concept, pour l’instant unique en France, de Wash One explose litt\u00e9ralement.<\/b> Il suffit de regarder l’exemple des Etats-Unis pour s’en convaincre, en effet c’est le mod\u00e8le de Wash One qui domine l\u00e0-bas. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ac-franchise : Quelle est la principale difficult\u00e9 que vous avez rencontr\u00e9e pour faire vivre votre r\u00e9seau ? <\/h3>\n
M C<\/b> : Ce fut de d\u00e9finir la politique commerciale sur le terrain, nous avons perdu pas mal de temps avec \u00e7a au d\u00e9but de l’activit\u00e9. Le r\u00e9seau est pr\u00e9sent pour la mise en place, la formation, les produits et tout ce qui correspond au savoir-faire de Wash One.<\/b> De l’autre c\u00f4t\u00e9 il laisse une assez grande libert\u00e9 au franchis\u00e9 pour le reste. En fait, il faut travailler avec les concessions automobiles pour s’assurer une partie de chiffre d’affaire stable et r\u00e9guli\u00e8re. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ac-franchise : Quels sont les principaux atouts que vous apporte cette appartenance au r\u00e9seau ? <\/h3>\n
M C <\/b>: Le principal atout, c’est l’originalit\u00e9 du concept : le service \u00e0 domicile. Il permet de pouvoir se diff\u00e9rencier sur notre march\u00e9. De plus la centrale nous aide \u00e0 la bonne compr\u00e9hension des techniques. Ce sont des gens \u00e0 l’\u00e9coute de leurs partenaires. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ac-franchise : Comment pensez que vos clients vous per\u00e7oivent par rapport \u00e0 vos concurrents ? <\/h3>\n
M C<\/b> : Nous sommes per\u00e7us comme tr\u00e8s professionnels, fiables sur nos engagements et garantissant une grande qualit\u00e9<\/b>. Au niveau du prix, nous ne sommes ni les plus hauts ni le plus bas du secteur, mais nous poss\u00e9dons un des meilleurs rapports qualit\u00e9\/prix. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ac-franchise : Quel sont les principaux conseils que vous donneriez \u00e0 quelqu’un qui d\u00e9sire entrer dans le r\u00e9seau Wash One ? <\/h3>\n
M C<\/b> : D’une part d’avoir la passion de l’automobile et de l’esth\u00e9tisme. D’autre part de b\u00e2tir sa strat\u00e9gie commerciale en amont pour ne pas perdre de temps \u00e0 l’ouverture. Sans forc\u00e9ment faire une \u00e9tude de march\u00e9 compl\u00e8te, il est important de commencer en ayant fait une premi\u00e8re prospection afin d’\u00e9valuer le potentiel client qui s’offre \u00e0 vous. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Premier arriv\u00e9 sur un march\u00e9 nouveau en France mais existant chez la plupart de nos voisins, Wash One est un des espoirs de ce secteur qui conna\u00eet cependant beaucoup d’\u00e9checs. Apr\u00e8s s’\u00eatre principalement d\u00e9velopp\u00e9e dans le Nord, l’enseigne vise maintenant le reste de France. Un nouveau concept sur le march\u00e9 de l’entretien automobile. Wash One propose […]<\/p>\n","protected":false},"author":1,"featured_media":296666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-296667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nUn 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