{"id":296675,"date":"2008-04-01T02:00:00","date_gmt":"2008-04-01T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-business-plan-un-outil-de-verification-et-de-rationalisation-pour-le-franchise"},"modified":"2008-04-01T02:00:00","modified_gmt":"2008-04-01T01:00:00","slug":"le-business-plan-un-outil-de-verification-et-de-rationalisation-pour-le-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-business-plan-un-outil-de-verification-et-de-rationalisation-pour-le-franchise","title":{"rendered":"Le business plan : un outil de v\u00e9rification et de rationalisation pour le franchis\u00e9"},"content":{"rendered":"
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Etape incontournable avant la signature du contrat de franchise, le business plan<\/strong> consiste \u00e0 construire le projet dans son ensemble en s’effor\u00e7ant de ne n\u00e9gliger aucune de ses dimensions : ses aspects commerciaux, les investissements humains et financiers n\u00e9cessaires, l’organisation \u00e0 mettre en place. Il traduit en chiffres l’ensemble des positions adopt\u00e9es. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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S’il a pour but de convaincre les tiers \u0096 le banquier en particulier \u0096 de la pertinence du projet et de sa viabilit\u00e9 financi\u00e8re, il est aussi un v\u00e9ritable outil d’aide \u00e0 la d\u00e9cision finale <\/strong>pour le candidat \u00e0 la franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le business plan sert \u00e0 mesurer les d\u00e9cisions <\/strong>que le futur franchis\u00e9 s’appr\u00eate \u00e0 prendre et permet d’estimer les performances du march\u00e9<\/strong> sur lequel il souhaite se lancer (performance du march\u00e9 mais aussi du secteur d’activit\u00e9, de la niche convoit\u00e9e, des acteurs du r\u00e9seau et de la concurrence !). C’est \u00e9galement un outil qui va donner l’occasion au candidat de v\u00e9rifier sa bonne compr\u00e9hension des \u00e9l\u00e9ments diff\u00e9renciateurs de l’enseigne<\/strong>, sa capacit\u00e9 \u00e0 s\u00e9duire le consommateur, \u00e0 anticiper les \u00e9volutions et \u00e0 s’adapter aux exigences du terrain (adaptations locales par exemple). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le business plan permet ainsi au candidat proc\u00e9der aux v\u00e9rifications et arbitrages ultimes. Objectif : bien rationaliser ses choix !<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Etape incontournable avant la signature du contrat de franchise, le business plan consiste \u00e0 construire le projet dans son ensemble en s’effor\u00e7ant de ne n\u00e9gliger aucune de ses dimensions : ses aspects commerciaux, les investissements humains et financiers n\u00e9cessaires, l’organisation \u00e0 mettre en place. Il traduit en chiffres l’ensemble des positions adopt\u00e9es. S’il a pour 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