{"id":296677,"date":"2008-04-01T02:00:00","date_gmt":"2008-04-01T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/bilan-du-salon-franchise-expo-paris-du-14-au-17-mars-2008"},"modified":"2008-04-01T02:00:00","modified_gmt":"2008-04-01T01:00:00","slug":"bilan-du-salon-franchise-expo-paris-du-14-au-17-mars-2008","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/bilan-du-salon-franchise-expo-paris-du-14-au-17-mars-2008","title":{"rendered":"Bilan du salon Franchise Expo Paris du 14 au 17 mars 2008"},"content":{"rendered":"
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Voici le bilan commmuniqu\u00e9 par les organisateurs, la soci\u00e9t\u00e9 Reed Expo.<\/strong>
\u00a0
Pour sa 27\u00e8me \u00e9dition, Franchise Expo Paris a accueilli 439 exposants (+3%). L’ internationalisation\u00a0du salon se confirme \u00e9galement – 21,6% d’entre eux \u00e9taient d’origine \u00e9trang\u00e8re (17 nationalit\u00e9s), les\u00a0pavillons nationaux : Espagne, USA, Italie, Australie compl\u00e9taient l’offre du Village International.
L’\u00e9dition 2008 a \u00e9t\u00e9 riche en nouveaut\u00e9s avec 75 secteurs d’activit\u00e9 repr\u00e9sent\u00e9s et plus de 80
nouvelles enseignes notamment dans le b\u00e2timent, les services, la d\u00e9coration. <\/strong>Franchise Expo Paris a \u00e9t\u00e9 aussi l’occasion de mettre en avant une s\u00e9lection d’enseignes engag\u00e9es dans le d\u00e9veloppement durable sur un espace mis en sc\u00e8ne \u00e0 l’entr\u00e9e du salon, une conf\u00e9rence et un guide de visite. Les visiteurs ont \u00e9t\u00e9 aussi invit\u00e9s \u00e0 donner leur avis sur l’influence que peut avoir\u00a0 l’engagement du franchiseur dans le d\u00e9veloppement durable dans leur choix de franchise. Ainsi 62% des visiteurs interrog\u00e9s y sont sensibles.
Franchise Expo Paris a toutefois connu une l\u00e9g\u00e8re \u00e9rosion de son nombre de visiteurs : week-end
\u00e9lectoral, difficult\u00e9s d’acc\u00e8s \u00e0 la Porte de Versailles mais avec 28 431 visiteurs re\u00e7us pendant les
4 jours du salon, il reste le leader sur le march\u00e9 de la franchise et du commerce en r\u00e9seau avec La
qualit\u00e9 croissante du profil des visiteurs notamment confirm\u00e9e par les exposants.\u00a0<\/p>\n

14 % de visiteurs \u00e9trangers en provenance de 92 pays**.
\u00a0
Le Top 5 des r\u00e9gions \u00e9conomiques mondiales les plus repr\u00e9sent\u00e9es :
<\/u>1 Union Europ\u00e9enne & Europe Occidentale
2 Afrique (80% Maroc, Alg\u00e9rie et Tunisie)
3 Moyen Orient (pays invit\u00e9s d’honneur)
4 Asie (+80%)
5 Europe de l’Est
\u00a0
De nombreuses d\u00e9l\u00e9gations sont venues du monde entier pour visiter le salon : Egypte, Arabie
Saoudite, Emirats Arabes Unis, Alg\u00e9rie, Canada\u00a0<\/p>\n

UN VISITEUR PLUS JEUNE ET UNE CAPACITE D’INVESTISSEMENT PLUS IMPORTANTE\u00a0<\/u>
<\/strong>71%* d entrepreneurs en franchise (40% de cadres, 30% de commer\u00e7ants et 30% d’investisseurs).
Les visiteurs sont plus jeunes qu en 2007 : 94% ont moins de 50 ans dont 32% de moins de 30 ans (6 % seulement de visiteurs de + de 51 ans)*. Et fait nouveau cette ann\u00e9e, le public se f\u00e9minise avec une hausse de pr\u00e8s de 10 % du visitorat f\u00e9minin. (Plus de 40% du public global)
\u00a0
La capacit\u00e9 d investissement du visiteur est en hausse \u00e9galement puisque 53% des visiteurs
disposent de plus de 75 000 contre 45% en 2007.
\u00a0<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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DES TEMPS FORTS POUR MULTIPLIER LES CONTACTS
<\/u>Les Master Classes de la cr\u00e9ation d’entreprise en franchise <\/strong>: \u00e0 l initiative de la F\u00e9d\u00e9ration fran\u00e7aise de la franchise avec le soutien de l’APCE et de la Banque Populaire. Franchise Expo Paris a ouvert ses portes au plus grand nombre, le dimanche 16 mars, afin de faire d\u00e9couvrir la franchise, valoriser ses atouts et donner envie d entreprendre. Les visiteurs, d\u00e9sireux de b\u00e9n\u00e9ficier d enseignements concernant la cr\u00e9ation d’entreprise et la franchise ont pu \u00e9changer avec de grands professionnels de la cr\u00e9ation de r\u00e9seau : Guy Hoquet (Guy Hoquet l’immobilier), Laurent Caraux (El Rancho), Nicolas Daumont (Illico Travaux) et Andr\u00e9 Barreteau (La Mie C\u00e2line).\u00a0<\/p>\n

La Franchise Acad\u00e9mie :<\/strong> grand succ\u00e8s pour cette nouveaut\u00e9 propos\u00e9e par la FFF, qui tous les jours, a donn\u00e9 2 heures de formation \u00e0 une classe de 30 futurs franchis\u00e9s.
La journ\u00e9e sp\u00e9ciale Chambres de Commerce et d’Industrie a remport\u00e9 un vrai succ\u00e8s : plus de 300 commer\u00e7ants porteurs de projets sont venus visiter le salon accompagn\u00e9s par les responsables des chambres de commerce ou les managers de centres-villes. 27 d\u00e9l\u00e9gations venues de toute la France se sont d\u00e9plac\u00e9es : Calais, Boulogne sur Mer, Lens, Arras, B\u00e9thune, Thiers, Moulins-Vichy, Elbeuf, Le Pays d Auge, Amiens, F\u00e9camp Bellec, Eure, Haute Marne, Paris, Essonne, Seine et Marne, Martinique\u00a0<\/p>\n

DES PRIX POUR VALORISER LES FRANCHISEURS ET LES FRANCHISES
<\/u><\/strong>15 franchis\u00e9s ont concouru pour le \u00ab Succ\u00e8s franchise 2008 \u00bb<\/em><\/strong> et c est David et Cathy Boncorps, franchis\u00e9s Cartridge World <\/strong>\u00e0 Troyes, qui ont remport\u00e9 le plus de votes du grand public.\u00a0<\/p>\n

Les laur\u00e9ats des Espoirs de la Franchise 2008<\/strong>, concours organis\u00e9 par le Coll\u00e8ge des Experts de la FFF avec le soutien de la Soci\u00e9t\u00e9 G\u00e9n\u00e9rale et Franchise Magazine, sont Studio Sant\u00e9 et Brochettes et Cie.
\u00a0
Le \u00ab Business Award Franchise 2008\u00bb<\/strong> \u00e0 \u00e9t\u00e9 remis \u00e0 Mohammed Mo men, pr\u00e9sident fondateur de Mo Men, enseigne \u00e9gyptienne. Ce prix r\u00e9compense la r\u00e9ussite d un franchiseur des pays \u00e0 l’honneur \u00e0 l’international. Le prix sp\u00e9cial du jury \u00ab Best European Development Potential \u00bb a \u00e9t\u00e9 remis \u00e0 l’enseigne The Noodle House.

PROCHAINS RENDEZ-VOUS
<\/u><\/strong>\u00a0
Reed Expositions France et la F\u00e9d\u00e9ration fran\u00e7aise de la franchise vous accompagnent toute l’ ann\u00e9e dans votre d\u00e9veloppement et vous donnent rendez-vous :\u00a0
– \u00e0 Top Franchise M\u00e9diterran\u00e9e (en partenariat avec la CCIMP)\u00a0les 24 & 25 novembre 2008
Parc Chanot -Marseille
\u00a0
– \u00e0 Franchise Expo Paris\u00a0du 13 au 16 mars 2009 Paris Expo Porte de Versailles -Paris\u00a0
<\/strong>\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Voici le bilan commmuniqu\u00e9 par les organisateurs, la soci\u00e9t\u00e9 Reed Expo.\u00a0Pour sa 27\u00e8me \u00e9dition, Franchise Expo Paris a accueilli 439 exposants (+3%). L’ internationalisation\u00a0du salon se confirme \u00e9galement – 21,6% d’entre eux \u00e9taient d’origine \u00e9trang\u00e8re (17 nationalit\u00e9s), les\u00a0pavillons nationaux : Espagne, USA, Italie, Australie compl\u00e9taient l’offre du Village International. L’\u00e9dition 2008 a \u00e9t\u00e9 riche en […]<\/p>\n","protected":false},"author":1,"featured_media":296678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nBilan du salon Franchise Expo Paris du 14 au 17 mars 2008<\/title>\n<meta name=\"description\" content=\"Voici le bilan commmuniqu\u00e9 par les organisateurs, la soci\u00e9t\u00e9 Reed Expo.\u00a0Pour sa 27\u00e8me \u00e9dition, Franchise Expo Paris a accueilli 439 exposants (+3%). 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