{"id":296697,"date":"2008-02-08T01:00:00","date_gmt":"2008-02-08T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/du-29-fevrier-au-3-mars-athenes-capitale-de-la-franchise"},"modified":"2008-02-08T01:00:00","modified_gmt":"2008-02-08T00:00:00","slug":"du-29-fevrier-au-3-mars-athenes-capitale-de-la-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/du-29-fevrier-au-3-mars-athenes-capitale-de-la-franchise","title":{"rendered":"Du 29 F\u00e9vrier au 3 mars, Ath\u00e8nes capitale de la franchise"},"content":{"rendered":"
\n
\n
La vocation commerciale de la m\u00e9diterran\u00e9e repart de plus belle et la franchise en est une des expressions. Illustration en beaut\u00e9 avec la Gr\u00e8ce.<\/p>\n

La franchise a vu le jour en Gr\u00e8ce dans les ann\u00e9es 1970 et n’a cess\u00e9 depuis de se d\u00e9velopper<\/em><\/strong>, puisqu’elle affiche 460 r\u00e9seaux de franchise en 2005, soit deux fois plus qu’en 2000… Pour 11 millions d’habitants, c’est une performance impressionnante. <\/p>\n

Une franchise dont la structure par secteur rappelle celle de la France : part consid\u00e9rable de l’habillement (25 % des r\u00e9seaux), services, restauration, autres commerces sp\u00e9cialis\u00e9s… A cette diff\u00e9rence pr\u00e8s que les Grecs sont friands de formation : 10,6 % des r\u00e9seaux rel\u00e8vent de ce secteur. <\/p>\n

Les r\u00e9seaux grecs sont encore de taille modeste (25 points de vente en moyenne, dont 2\/3 en franchise), mais le nombre de franchis\u00e9s cro\u00eet de fa\u00e7on r\u00e9guli\u00e8re. Les r\u00e9seaux sont \u00e0 pr\u00e8s de 80 % d’origine grecque. Les 20 % restant repr\u00e9sentent pour l’essentiel des enseignes fran\u00e7aises, italiennes et britanniques.<\/p>\n

Ath\u00e8nes et Thessalonique regroupent \u00e0 elles seules plus de la moiti\u00e9 de la population grecque<\/em><\/strong>. Ath\u00e8nes est la capitale et Thessalonique est encourag\u00e9e par les autorit\u00e9s grecques, qui souhaitent en faire le p\u00f4le de communication avec la M\u00e9diterran\u00e9e. Autre possibilit\u00e9 : les \u00eeles grecques, propices au d\u00e9veloppement d’enseignes li\u00e9es au tourisme. <\/p>\n

Les franchiseurs grecs – habillement et \u00e9quipement de la maison – sont eux-m\u00eames de bons exportateurs et commencent \u00e0 se d\u00e9velopper chez leurs voisins, en Roumanie et en Bulgarie, dans les Balkans et \u00e0 Chypre. KEM, le salon grec, est tr\u00e8s dynamique et contribue largement au d\u00e9veloppement <\/em><\/strong>de la strat\u00e9gie de franchise dans le pays ; il a d\u00e9sormais deux \u00e9ditions par an, l’une \u00e0 Ath\u00e8nes en f\u00e9vrier\u00a0et l’autre, bien s\u00fbr, \u00e0 Thessalonique. La f\u00e9d\u00e9ration grecque de la franchise est membre de l’EFF et le Code de d\u00e9ontologie europ\u00e9en joue pleinement son r\u00f4le dans un pays qui ne dispose pas de l\u00e9gislation sp\u00e9cifique au commerce organis\u00e9…<\/p>\n

Dominique Deslandes<\/p>\n

Pour toute information sur l’accueil des franchiseurs fran\u00e7ais \u00e0 Ath\u00e8nes,\u00a0contactez:
KEM S.A., 0030 210 60 84 550
<\/a>E-mail: info@kemexpo.gr<\/font><\/a>
<\/span><\/font><\/p>\n

\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La vocation commerciale de la m\u00e9diterran\u00e9e repart de plus belle et la franchise en est une des expressions. Illustration en beaut\u00e9 avec la Gr\u00e8ce. La franchise a vu le jour en Gr\u00e8ce dans les ann\u00e9es 1970 et n’a cess\u00e9 depuis de se d\u00e9velopper, puisqu’elle affiche 460 r\u00e9seaux de franchise en 2005, soit deux fois plus […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296697","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nDu 29 F\u00e9vrier au 3 mars, Ath\u00e8nes capitale de la franchise<\/title>\n<meta name=\"description\" content=\"La vocation commerciale de la m\u00e9diterran\u00e9e repart de plus belle et la franchise en est une des expressions. 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