{"id":296707,"date":"2008-01-27T01:00:00","date_gmt":"2008-01-27T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-5-sens-au-service-du-commercant"},"modified":"2008-01-27T01:00:00","modified_gmt":"2008-01-27T00:00:00","slug":"les-5-sens-au-service-du-commercant","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant","title":{"rendered":"Les 5 sens au service du commer\u00e7ant"},"content":{"rendered":"<div id=\"12780\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"12780\" data-url=\"\/crezeo_widgets\/12780\/update_parameter\"          data-name=\"text\">       Sentir, \u00e9couter, voir&#8230; Les clients qui entrent dans une boutique se font une premi\u00e8re impression d&rsquo;apr\u00e8s leurs sens en \u00e9veil. <em><strong>De plus en plus de commer\u00e7ants <\/strong><\/em>ont compris l&rsquo;importance de ces premi\u00e8res sensations et <strong><em>mettent en pratique le marketing sensoriel<\/em><\/strong>.<\/p>\n<p>M\u00eame si notre odorat n&rsquo;est pas aussi d\u00e9velopp\u00e9 que celui des animaux, rien de pire qu&rsquo;une odeur naus\u00e9abonde dans une boutique pour rebuter la client\u00e8le. Mais moins que cacher une mauvaise odeur, les magasins qui prennent soin de leur image olfactive recherchent une vraie identit\u00e9 \u00e0 travers un parfum.<\/p>\n<p>La technologie de diffusion de parfums est aujourd&rsquo;hui tr\u00e8s abordable financi\u00e8rement et nombre de fournisseurs et prestataires de services se placent sur ce march\u00e9.<\/p>\n<p>M\u00eame constat pour l&rsquo;ou\u00efe : fini le poste branch\u00e9 sur la station FM \u00e0 la mode. Le son doit aussi \u00eatre en totale ad\u00e9quation avec l&rsquo;image de l&rsquo;enseigne. Les boutiques de pr\u00eat-\u00e0-porter l&rsquo;ont bien compris et diffusent en boucle les musiques qui plaisent \u00e0 leurs clients.<\/p>\n<p>La vue est un sens plus complexe car c&rsquo;est celui que l&rsquo;homme a le plus d\u00e9velopp\u00e9 au fil des mill\u00e9naires. <em><strong>La modernit\u00e9 en ce domaine consiste \u00e0 remplacer la PLV par l&rsquo;ILV, c&rsquo;est-\u00e0-dire l&rsquo;information sur le lieu de vente ou la publicit\u00e9 interactive.<\/strong><\/em><\/p>\n<p>Les nouvelles technologies d\u00e9barquent dans les boutiques. Les \u00e9crans plats au design \u00e9tudi\u00e9 s&rsquo;int\u00e8grent dans la d\u00e9co du point de vente. Et les images ne se limitent pas \u00e0 un petit clip pass\u00e9 en boucle.<\/p>\n<p>Le contenu est devenu primordial. Quiksilver a \u00e9t\u00e9 jusqu&rsquo;\u00e0 cr\u00e9er sa propre cha\u00eene de t\u00e9l\u00e9vision. Des soci\u00e9t\u00e9s se sp\u00e9cialisent dans la d\u00e9finition de tels contenus. Il est prouv\u00e9 que la diffusion d&rsquo;un film sur un produit augmente automatiquement les ventes de ce dernier.<\/p>\n<p>Autre possibilit\u00e9 de la vid\u00e9o : l&rsquo;information interactive. On ne compte plus les bornes interactives qui regorgent de renseignements pour le client. Id\u00e9al quand la surface de vente est trop petite pour tout placer en rayon ou pour d\u00e9livrer des information techniques sur un produit tr\u00e8s sp\u00e9cifique.<\/p>\n<p>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sentir, \u00e9couter, voir&#8230; Les clients qui entrent dans une boutique se font une premi\u00e8re impression d&rsquo;apr\u00e8s leurs sens en \u00e9veil. De plus en plus de commer\u00e7ants ont compris l&rsquo;importance de ces premi\u00e8res sensations et mettent en pratique le marketing sensoriel. M\u00eame si notre odorat n&rsquo;est pas aussi d\u00e9velopp\u00e9 que celui des animaux, rien de pire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296707","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les 5 sens au service du commer\u00e7ant<\/title>\n<meta name=\"description\" content=\"Sentir, \u00e9couter, voir... Les clients qui entrent dans une boutique se font une premi\u00e8re impression d&#039;apr\u00e8s leurs sens en \u00e9veil. De plus en plus de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 5 sens au service du commer\u00e7ant\" \/>\n<meta property=\"og:description\" content=\"Sentir, \u00e9couter, voir... Les clients qui entrent dans une boutique se font une premi\u00e8re impression d&#039;apr\u00e8s leurs sens en \u00e9veil. De plus en plus de\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2008-01-27T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"acfpqp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"acfpqp\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\"},\"headline\":\"Les 5 sens au service du commer\u00e7ant\",\"datePublished\":\"2008-01-27T00:00:00+00:00\",\"dateModified\":\"2008-01-27T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant\"},\"wordCount\":361,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"keywords\":[\"Marketing\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant\",\"url\":\"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant\",\"name\":\"Les 5 sens au service du commer\u00e7ant\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"datePublished\":\"2008-01-27T00:00:00+00:00\",\"dateModified\":\"2008-01-27T00:00:00+00:00\",\"description\":\"Sentir, \u00e9couter, voir... Les clients qui entrent dans une boutique se font une premi\u00e8re impression d'apr\u00e8s leurs sens en \u00e9veil. De plus en plus de\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant\"]}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d\",\"name\":\"acfpqp\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g\",\"caption\":\"acfpqp\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les 5 sens au service du commer\u00e7ant","description":"Sentir, \u00e9couter, voir... Les clients qui entrent dans une boutique se font une premi\u00e8re impression d'apr\u00e8s leurs sens en \u00e9veil. De plus en plus de","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant","og_locale":"fr_FR","og_type":"article","og_title":"Les 5 sens au service du commer\u00e7ant","og_description":"Sentir, \u00e9couter, voir... Les clients qui entrent dans une boutique se font une premi\u00e8re impression d'apr\u00e8s leurs sens en \u00e9veil. De plus en plus de","og_url":"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant","og_site_name":"AC Franchise","article_published_time":"2008-01-27T00:00:00+00:00","author":"acfpqp","twitter_card":"summary_large_image","twitter_misc":{"Written by":"acfpqp","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d"},"headline":"Les 5 sens au service du commer\u00e7ant","datePublished":"2008-01-27T00:00:00+00:00","dateModified":"2008-01-27T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant"},"wordCount":361,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"keywords":["Marketing"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant","url":"https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant","name":"Les 5 sens au service du commer\u00e7ant","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"datePublished":"2008-01-27T00:00:00+00:00","dateModified":"2008-01-27T00:00:00+00:00","description":"Sentir, \u00e9couter, voir... Les clients qui entrent dans une boutique se font une premi\u00e8re impression d'apr\u00e8s leurs sens en \u00e9veil. De plus en plus de","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/les-5-sens-au-service-du-commercant"]}]},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/d36168a01178a8f2f2d9384f5b20d65d","name":"acfpqp","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e9ecdf577d179f788a3340293e0d59c5?s=96&d=mm&r=g","caption":"acfpqp"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/296707"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=296707"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/296707\/revisions"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=296707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=296707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=296707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}