{"id":296709,"date":"2008-01-23T01:00:00","date_gmt":"2008-01-23T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/programme-des-conferences-franchise-du-salon-international-de-la-lingerie-24-au-27-janvier-7770"},"modified":"2008-01-23T01:00:00","modified_gmt":"2008-01-23T00:00:00","slug":"programme-des-conferences-franchise-du-salon-international-de-la-lingerie-24-au-27-janvier-7770","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/programme-des-conferences-franchise-du-salon-international-de-la-lingerie-24-au-27-janvier-7770","title":{"rendered":"Programme des conf\u00e9rences franchise du salon international de la lingerie 24 au 27 janvier"},"content":{"rendered":"
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AC Franchise participe aux conf\u00e9rences de l’\u00e9dition 2008 du Salon International de la Lingerie et anime une partie des conf\u00e9rences du samedi 26 janvier 2008 sur le th\u00e8me Franchise, Marques et enseignes de lingerie.<\/a><\/p>\n

Voici le progamme d\u00e9taill\u00e9 des 4 jours de conf\u00e9rences : <\/p>\n

Jeudi 24 janvier 2008 : D\u00e9couvertes<\/b><\/span><\/p>\n

09h30 – 10h30 : Evolution : les tendances de la Lingerie  par Concepts Paris<\/p>\n

11h15 – 12h15 Le Speed Dating du Salon International de la Lingerie – Pleins feux sur eux !
<\/span>Ils ont d\u00e9velopp\u00e9 une nouvelle ligne, une nouvelle collection, un nouveau produit.  Ils lancent un nouveau concept ou une nouvelle marque. Ils ont choisi le Salon International de la Lingerie pour pr\u00e9senter, expliquer, argumenter. Ils ont 15 minutes chacun pour vous s\u00e9duire et vous convaincre. Ne ratez pas leurs nouveaut\u00e9s.<\/p>\n

13h00 – 14h00 Pr\u00eats ? A vos marques !
<\/span>Elles sont jeunes et talentueuses. Elles ont assur\u00e9ment du style. Elles sont pr\u00eates \u00e0 tout ou presque. Elles ont bien souvent une autre id\u00e9e de la lingerie. Il ne leur manquerait rien si elles avaient  un nom et une distribution \u00e0 la mesure de leurs cr\u00e9ations. Mais qui sont ces jeunes marques ? Pourquoi faut-il miser sur elles ? Trois d\u00e9nicheurs de talent donnent leur verdict et s\u00e9lectionnent pour vous ces jeunes pousses. A l’issu de ces pr\u00e9sentations, un invit\u00e9 de marque fera son choix et donnera son tierc\u00e9 gagnant.<\/p>\n

14h45 – 15h30 Les nouveaux territoires : le march\u00e9 russe \u00e0 conqu\u00e9rir
<\/span>La Russie, 146 millions d’habitants \u00e0 conqu\u00e9rir. Un march\u00e9 occup\u00e9 \u00e0 90% par les marques \u00e9trang\u00e8res. Un march\u00e9 qui cro\u00eet de 6% par an. Difficile de ne pas se laisser tenter par des consommateurs qui consacrent 12% de leur budget familial \u00e0 l’habillement et qui appr\u00e9cient la belle lingerie. Elle repr\u00e9senterait 10% du chiffre d’affaire de l’habillement estim\u00e9 \u00e0 pr\u00e8s de 3 milliards de $. Empreintes vient d’y entrer. Dim a d\u00e9j\u00e0 pris ses marques. La Redoute estime que la Russie sera tr\u00e8s vite son second march\u00e9 \u00e9tranger apr\u00e8s la Grande-Bretagne. Les membres du Comit\u00e9 Colbert y r\u00e9alise un chiffre d’affaires colossal, de 450 millions d’\u20ac en hausse de 40% en 5 ans ! Un jeanneur sp\u00e9cialiste de la grande distribution a ouvert une quinzaine de boutiques en un an ? Et Zilli la marque de luxe pour homme empoche la m\u00eame ann\u00e9e le Cap Export 2006 pour ses performances sur le sol russe, pr\u00e8s de la moiti\u00e9 de son chiffre d’affaires \u00e0 l’exportation. Des succ\u00e8s \u00e0 donner le tournis. Mais comment entre t-on sur un tel march\u00e9 ?  Que faut-il savoir avant d’y p\u00e9n\u00e9trer ? <\/p>\n

16h15 – 17h15 Vendre en Chine : ce vous devez savoir
<\/span>Avec des taux de croissance de la consommation galopants, la Chine attire bien des marques europ\u00e9ennes. Apr\u00e8s avoir dress\u00e9 un panorama de l’\u00e9conomie chinoise et ses perspectives d’\u00e9volution ainsi que les attentes des consommatrices, le SIL pr\u00e9sente cette fois-ci des \u00ab histoires v\u00e9cues \u00bb et r\u00e9ussies. Comment s’implanter en Chine en \u00e9vitant les erreurs ? Que faut-il savoir avant de commencer \u00e0 n\u00e9gocier ? Quels conseils vaut-il mieux suivre ? Marques et sp\u00e9cialistes donnent les cl\u00e9s d’entr\u00e9e sur le march\u00e9 chinois.<\/p>\n

18h00 \u0096 19h00 Au del\u00e0 des fronti\u00e8res : Quelle strat\u00e9gie pour s’imposer \u00e0 l’international ?
<\/span>Que faut-il avoir pour s’imposer \u00e0 l’international ?<\/span> Un nom mondialement connu, une collection parfaitement adapt\u00e9e ou un style volontairement d\u00e9cal\u00e9 ? Vaut-il mieux parier sur un produit ou sur une philosophie ?  A en croire le t\u00e9moignage des marques qui se sont hiss\u00e9es au niveau international, il n’y a pas une strat\u00e9gie mais des strat\u00e9gies. R\u00e9ussites exemplaires, suivez le guide. <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

AC Franchise participe aux conf\u00e9rences de l’\u00e9dition 2008 du Salon International de la Lingerie et anime une partie des conf\u00e9rences du samedi 26 janvier 2008 sur le th\u00e8me Franchise, Marques et enseignes de lingerie. Voici le progamme d\u00e9taill\u00e9 des 4 jours de conf\u00e9rences : Jeudi 24 janvier 2008 : D\u00e9couvertes 09h30 – 10h30 : Evolution : […]<\/p>\n","protected":false},"author":1,"featured_media":296710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[131],"class_list":["post-296709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-autre","entry","has-media"],"acf":[],"yoast_head":"\nProgramme 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