{"id":296726,"date":"2007-12-18T01:00:00","date_gmt":"2007-12-18T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-marges-arrieres-du-franchiseur-doivent-etre-connues-6699"},"modified":"2007-12-18T01:00:00","modified_gmt":"2007-12-18T00:00:00","slug":"les-marges-arrieres-du-franchiseur-doivent-etre-connues-6699","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-marges-arrieres-du-franchiseur-doivent-etre-connues-6699","title":{"rendered":"Les marges arri\u00e8res du franchiseur doivent \u00eatre connues"},"content":{"rendered":"<div id=\"768348\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"768348\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128060304-81ab82a1fcc724c193ef0af64a3a24e6.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128060304-81ab82a1fcc724c193ef0af64a3a24e6.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"768348\" data-url=\"\/crezeo_widgets\/768348\/update_parameter\"            data-name=\"text\">\n<p>Les distributeurs usent parfois de cette pratique\u00a0mais la plupart du temps et de plus en plus, le b\u00e9n\u00e9fice des marges arri\u00e8res est r\u00e9parti\u00a0de mani\u00e8re transparente. Aujourd&rsquo;hui, la loi fran\u00e7aise\u00a0a pr\u00e9vu de l&rsquo;encadrer.<\/p>\n<p> Un franchiseur, et c&rsquo;est bien normal, gagne de l&rsquo;argent sur les royalties, les marges prises sur les produits qu&rsquo;il fournit dans le cadre de la franchise, mais aussi, parfois ou souvent suivant les m\u00e9tiers, per\u00e7oit <strong><em>certaines sommes vers\u00e9es par les fournisseurs aux centrales d&rsquo;achats pour r\u00e9mun\u00e9rer leurs\u00a0services<\/em><\/strong>. Il s&rsquo;agit d&rsquo;une pratique connue dans la grande distribution et parfois elle\u00a0s&rsquo;applique dans\u00a0des r\u00e9seaux de franchises en r\u00e9mun\u00e9ration de son r\u00f4le de centrale d&rsquo;achat ou de r\u00e9f\u00e9rencement. <\/p>\n<p> Le probl\u00e8me existe seulement quand\u00a0cette somme pay\u00e9e par le fournisseur ne b\u00e9n\u00e9ficie qu&rsquo;au\u00a0franchiseur sans que le franchis\u00e9 ne soit inform\u00e9. Pour \u00e9viter les abus auxquels il a parfois donn\u00e9 lieu, sans tuer les avantages \u00e9normes donn\u00e9s par les centrales d&rsquo;achats \u00e0 leurs adh\u00e9rents, le syst\u00e8me a \u00e9t\u00e9 encadr\u00e9. <strong><em>Depuis, en France, la loi Dutreil d&rsquo;ao\u00fbt 2005, les marges arri\u00e8re ne pourront plus d\u00e9passer 20 % du prix des articles achet\u00e9s par les centrales.<\/em><\/strong> De plus elles devront \u00eatre justifi\u00e9es dans des contrats pr\u00e9cis sp\u00e9cifiant la nature des services r\u00e9mun\u00e9r\u00e9s, sous peine de sanction p\u00e9nale. <\/p>\n<p> Ainsi <strong><em>les franchis\u00e9s ont aujourd&rsquo;hui un droit d&rsquo;information pour conna\u00eetre les marges arri\u00e8re<\/em><\/strong> per\u00e7ues par la centrale d&rsquo;achats du franchiseur. Une commission de franchis\u00e9s peut en effet demander copies des contrats sign\u00e9s avec les fournisseurs. Ils pourront donc savoir de mani\u00e8re transparente ce que r\u00e9mun\u00e8re la marge arri\u00e8re : des promotions ou des emplacements privil\u00e9gi\u00e9s par exemple. <\/p>\n<p> Dominique Deslandes<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les distributeurs usent parfois de cette pratique mais la plupart du temps et de plus en plus, le b\u00e9n\u00e9fice des marges arri\u00e8res est r\u00e9parti de mani\u00e8re transparente. Aujourd&rsquo;hui, la loi fran\u00e7aise a pr\u00e9vu de l&rsquo;encadrer.<\/p>\n","protected":false},"author":48,"featured_media":142467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[141],"class_list":["post-296726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-reglementation-des-affaires","entry","has-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Les marges arri\u00e8res du franchiseur doivent \u00eatre connues<\/title>\n<meta name=\"description\" content=\"Les distributeurs usent parfois de cette pratique mais la plupart du temps et de plus en plus, le b\u00e9n\u00e9fice des marges arri\u00e8res est r\u00e9parti de mani\u00e8re transparente. 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