{"id":296775,"date":"2007-10-07T02:00:00","date_gmt":"2007-10-07T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/mim-se-lance-en-belgique"},"modified":"2007-10-07T02:00:00","modified_gmt":"2007-10-07T01:00:00","slug":"mim-se-lance-en-belgique","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/mim-se-lance-en-belgique","title":{"rendered":"Mim se lance en Belgique"},"content":{"rendered":"
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La filiale fran\u00e7aise du groupe anglais New Look,\u00a0 se d\u00e9veloppe rapidement et vise l’Europe toute enti\u00e8re. <\/p>\n

Un 250e magasin a \u00e9t\u00e9 ouvert \u00e0 Saint-Brieuc en septembre et 20 % de croissance ont \u00e9t\u00e9 r\u00e9alis\u00e9s en 2006<\/em><\/strong>. C’est pourquoi Mim pr\u00e9voit de se d\u00e9velopper au-del\u00e0 de l’Hexagone. Le premier pas sera franchi au printemps 2008 chez notre voisin belge. Le magasin test sera cr\u00e9\u00e9 en Wallonie, un march\u00e9 tr\u00e8s semblable au march\u00e9 fran\u00e7ais. Mim s’installe dans des villes moyennes, sur des surfaces de 200 \u00e0 300 m2 mais aussi dans des centres commerciaux, en Ile de France par exemple. Une autre ouverture aura lieu \u00e0 Paris en octobre avec une boutique rue du Faubourg Saint-Antoine. <\/p>\n

Mim propose une mode f\u00e9minine simple, avec une offre large allant des chaussures \u00e0 la lingerie ou les bijoux. Le style s’inspire de New Look, la grande sur anglaise, qui donne la tendance tant pour les couleurs que pour les produits. Mim est appel\u00e9 \u00e0 devenir un concurrent s\u00e9rieux <\/em><\/strong>pour des enseignes telles que Pimkie ou Jennyfer. L’enseigne b\u00e9n\u00e9ficie de la r\u00e9activit\u00e9 \u00e0 l’anglaise, 20 % de l’offre est renouvel\u00e9e chaque semaine. La majorit\u00e9 des clientes sont des femmes fid\u00e8les qui vont dans les magasins une ou deux fois par semaine, le cur de cible se situant autour de 25-30 ans. Mim entre de plain-pied dans la mode et a diffus\u00e9 en ao\u00fbt dernier un mini catalogue dans la revue Closer, sa pr\u00e9sence dans la presse f\u00e9minine est d’ailleurs elle aussi en augmentation. <\/p>\n

Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La filiale fran\u00e7aise du groupe anglais New Look,\u00a0 se d\u00e9veloppe rapidement et vise l’Europe toute enti\u00e8re. Un 250e magasin a \u00e9t\u00e9 ouvert \u00e0 Saint-Brieuc en septembre et 20 % de croissance ont \u00e9t\u00e9 r\u00e9alis\u00e9s en 2006. C’est pourquoi Mim pr\u00e9voit de se d\u00e9velopper au-del\u00e0 de l’Hexagone. Le premier pas sera franchi au printemps 2008 chez […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296775","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nMim se lance en Belgique<\/title>\n<meta name=\"description\" content=\"La filiale fran\u00e7aise du groupe anglais New Look,\u00a0 se d\u00e9veloppe rapidement et vise l'Europe toute enti\u00e8re. 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