{"id":296780,"date":"2007-07-14T02:00:00","date_gmt":"2007-07-14T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/arrivee-en-france-dun-concurrent-danois-pour-les-franchiseurs-francais-dameublement"},"modified":"2007-07-14T02:00:00","modified_gmt":"2007-07-14T01:00:00","slug":"arrivee-en-france-dun-concurrent-danois-pour-les-franchiseurs-francais-dameublement","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/arrivee-en-france-dun-concurrent-danois-pour-les-franchiseurs-francais-dameublement","title":{"rendered":"Arriv\u00e9e en France d&rsquo;un concurrent danois pour les franchiseurs fran\u00e7ais d&rsquo;ameublement"},"content":{"rendered":"<div id=\"19326\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"19326\" data-url=\"\/crezeo_widgets\/19326\/update_parameter\"          data-name=\"text\">       L&rsquo;enseigne danoise d&rsquo;ameublement et de d\u00e9coration, JYSK, a ouvert un point de vente \u00e0 Corbeil, et bient\u00f4t \u00e0 Metz. Apr\u00e8s Ik\u00e9a, voici une autre enseigne nordique qui veut marcher sur les plates bandes des groupements et r\u00e9seaux de franchise\u00a0dans le meuble et la d\u00e9coration en France.<\/p>\n<p>2000 articles sont propos\u00e9s sur une surface de 800 m2 et 200 m2 de stockage. 700 r\u00e9f\u00e9rences sont sp\u00e9cifiques au march\u00e9 fran\u00e7ais notamment en ce qui concerne la literie pour laquelle <strong><em>le Danois a du adopter des dimensions propres au march\u00e9 hexagonal. <\/em><\/strong><\/p>\n<p>Le magasin est sobre et le parcours du client r\u00e9duit \u00e0 deux all\u00e9es lat\u00e9rales. D\u00e8s l&rsquo;entr\u00e9e du magasin on trouve les articles saisonniers et un amoncellement de produits promotionnels pr\u00e8s des caisses. Les objets de d\u00e9coration sont align\u00e9s sur des rayonnages gris et vont des coussins aux voilages, en passant par les bougies et les jeux pour enfants ou la vaisselle. <strong><em>L&rsquo;offre meuble est rassembl\u00e9e au centre dans diff\u00e9rents boxes pr\u00e9sentant quelques univers<\/em><\/strong>. Les lits, matelas et sommiers, sont au fond du magasin et prend un tiers de la surface. JYSK a restreint volontairement n\u00e9anmoins l&rsquo;offre literie qui est sa premi\u00e8re sp\u00e9cialit\u00e9 \u00e0 la faveur des accessoires et du linge : oreillers, couettes, housses, etc. <\/p>\n<p><strong><em>Les publicit\u00e9s sur le lieu de vente sont sobres elles aussi, les prix s&rsquo;affichent clairement <\/em><\/strong>en caract\u00e8res rouges avec des propositions attractives de financement. Les vendeurs sont bilingues, ils ont \u00e9t\u00e9 form\u00e9s durant 3 \u00e0 12 mois \u00e0 l&rsquo;esprit maison. La cha\u00eene qui se pr\u00e9sente comme un r\u00e9seau de magasins sp\u00e9cialis\u00e9s en literie et am\u00e9nagement de la maison, propose les meilleurs produits \u00e0 des prix d\u00e9fiant toute concurrence. A l&rsquo;heure o\u00f9 les leaders confirment leur dynamisme sur le march\u00e9 fran\u00e7ais, JYSK doit prendre une place sur le segment moyen de gamme. <\/p>\n<p>Dominique Deslandes<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;enseigne danoise d&rsquo;ameublement et de d\u00e9coration, JYSK, a ouvert un point de vente \u00e0 Corbeil, et bient\u00f4t \u00e0 Metz. Apr\u00e8s Ik\u00e9a, voici une autre enseigne nordique qui veut marcher sur les plates bandes des groupements et r\u00e9seaux de franchise\u00a0dans le meuble et la d\u00e9coration en France. 2000 articles sont propos\u00e9s sur une surface de 800 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136],"class_list":["post-296780","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-international","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Arriv\u00e9e en France d&#039;un concurrent danois pour les franchiseurs fran\u00e7ais d&#039;ameublement<\/title>\n<meta name=\"description\" content=\"L&#039;enseigne danoise d&#039;ameublement et de d\u00e9coration, JYSK, a ouvert un point de vente \u00e0 Corbeil, et bient\u00f4t \u00e0 Metz. 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