{"id":296786,"date":"2007-07-06T02:00:00","date_gmt":"2007-07-06T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/zannier-en-recherche-didees"},"modified":"2007-07-06T02:00:00","modified_gmt":"2007-07-06T01:00:00","slug":"zannier-en-recherche-didees","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/zannier-en-recherche-didees","title":{"rendered":"Zannier en recherche d&rsquo;id\u00e9es"},"content":{"rendered":"<div id=\"19305\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"19305\" data-url=\"\/crezeo_widgets\/19305\/update_parameter\"          data-name=\"text\">       Le groupe de mode enfantine Zannier continue de chercher la bonne formule qui lui permettra de faire monter en puissance\u00a0son concept de franchise\u00a0multimarques.<\/p>\n<p>Lanc\u00e9es \u00e0 partir de 2001, <strong><em>Mon plus beau souvenir, Teen Factory, Patchagogo et Enfance constituent un p\u00f4le d&rsquo;enseignes <\/em><\/strong>multimarques en franchise ou en succursale qui alignera une cinquantaine de boutiques en Europe fin 2007. France et Belgique sont concern\u00e9es au premier chef.<\/p>\n<p>Les marques regroup\u00e9es chez Enfance ou Teen Factory sont aussi distribu\u00e9es par pr\u00e8s de 2 000 d\u00e9taillants multimarques dans le pays. Zannier r\u00eave d&rsquo;en convertir plusieurs centaines \u00e0 son concept de franchise multimarques. (NDLR ACF : Les d\u00e9taillants sont parfois h\u00e9sitants \u00e0 ne prendre qu&rsquo;une marque car \u00ab\u00a0LEUR\u00a0\u00bb client\u00e8le n&rsquo;y serait pas pr\u00eate et Zannier a achet\u00e9 et cr\u00e9\u00e9 beaucoup de marques qu&rsquo;il doit distribuer dans un r\u00e9seau plus efficace que certains de ses clients traditionnels actuels.) Pour Patchagogo il y a une question de positionnement face \u00e0 des enseignes comme DPAM, OkaIdi ou Orchestra. <\/p>\n<p>Pour Enfance, le probl\u00e8me est diff\u00e9rent : ici le cadeau b\u00e9b\u00e9 marche tr\u00e8s bien, mais <strong><em>le point de vente est un peu trop fond\u00e9 sur la nostalgie<\/em><\/strong> qui convient plus aux mamans qu&rsquo;aux enfants. Cinq \u00e0 sept ouvertures sont programm\u00e9es pour 2007. Teen Factory a, au contraire, \u00e9t\u00e9 frein\u00e9 par sa recherche de mont\u00e9e en gamme, quinze magasins existent en France mais ne donnent pas non plus enti\u00e8re satisfaction. Mon\u00a0 plus beau souvenir est le concept le plus haut de gamme du groupe et n&rsquo;est pas non plus promis \u00e0 un grand d\u00e9veloppement pour l&rsquo;instant. L&rsquo;enseigne est install\u00e9e \u00e0 Paris mais aussi \u00e0 Anvers, Barcelone et Munich. Elle a r\u00e9duit sa d\u00e9pendance en faisant de la place \u00e0 un corner Teen Factory.<\/p>\n<p>Vu dans Le Journal du Textile N\u00b0 1917 du 15 mai 2007<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe de mode enfantine Zannier continue de chercher la bonne formule qui lui permettra de faire monter en puissance\u00a0son concept de franchise\u00a0multimarques. Lanc\u00e9es \u00e0 partir de 2001, Mon plus beau souvenir, Teen Factory, Patchagogo et Enfance constituent un p\u00f4le d&rsquo;enseignes multimarques en franchise ou en succursale qui alignera une cinquantaine de boutiques en Europe [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296786","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"<!-- 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