{"id":296787,"date":"2007-07-03T02:00:00","date_gmt":"2007-07-03T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-snacking-a-litalienne"},"modified":"2007-07-03T02:00:00","modified_gmt":"2007-07-03T01:00:00","slug":"le-snacking-a-litalienne","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-snacking-a-litalienne","title":{"rendered":"Le snacking \u00e0 l’italienne"},"content":{"rendered":"
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V\u00e9ritable ph\u00e9nom\u00e8ne dans la restauration rapide les enseignes proposant des p\u00e2tes \u00e0 emporter se multiplient m\u00eame si elles manquent parfois de professionnalisme, effet de mode oblige.<\/p>\n

Concurrents directs des sandwicheries et autres McDonald’s, il s’agit d’un march\u00e9 tr\u00e8s juteux o\u00f9 les marges atteignent souvent 70 %. <\/p>\n

Remplacer un hamburger par des p\u00e2tes : une id\u00e9e opportune \u00e0 l’heure de la banalisation du street-food. PastaCosy, Viagio, Mezzo di Pasta et quelques autres, ont tous pris le train de la restauration rapide \u00e0 l’italienne \u00e0 peu pr\u00e8s en m\u00eame temps. Vu aux Etats-Unis, en Belgique et en Allemagne, le concept n’a pas tard\u00e9 \u00e0 d\u00e9barquer dans l’Hexagone. Les entrepreneurs qui ont cr\u00e9\u00e9 leur franchise sont all\u00e9s \u00e0 la rencontre de clients qui n’attendaient que \u00e7a <\/em><\/strong>car entre le sandwich, le hamburger et le kebab, difficile de varier les plaisirs quand on ne peut consacrer \u00e0 son d\u00e9jeuner que quelques minutes, de pr\u00e9f\u00e9rence en faisant autre chose. <\/p>\n

Les p\u00e2tes sont pr\u00eates en cinq minutes, accompagn\u00e9es de sauces originales et vari\u00e9es<\/em><\/strong>, le tout dans une bo\u00eete en carton, appel\u00e9e selon l’enseigne cornet, cup, ou box…Tous les termes pour d\u00e9signer un contenant en carton sont d\u00e9clin\u00e9s… \u00e0 toutes les sauces par la demi-douzaine d’enseignes d\u00e9j\u00e0 pr\u00e9sentes sur le march\u00e9. Ces bo\u00eetes sont isothermes, repliables et peuvent contenir une fourchette en m\u00eame temps, toutes les astuces (et les brevets) sont bonnes pour se distinguer du voisin. <\/p>\n

Les fabricants de p\u00e2tes s’y retrouvent \u00e9galement<\/em><\/strong>. C’est une bonne mani\u00e8re pour eux de se diversifier, ainsi Viagio, la franchise du Groupe Bertrand (Bert’s, une dizaine de Quick, Angelina…) est d\u00e9tenue \u00e0 20% par Panzani. Son concurrent, Barilla est aux c\u00f4t\u00e9s de PastaCosy. <\/p>\n

Le premier franchiseur de l’Hexagone <\/em><\/strong>sur ce march\u00e9, Mezzo di Pasta<\/a>, a ouvert une quinzaine de restaurants en 2006, et esp\u00e8re en ouvrir autant en 2007. Ils sont les premiers et veulent le rester. D’autant plus qu’il n’est pas trop difficile de trouver des candidats \u00e0 la franchise. <\/p>\n

Les fast-foods \u00e0 l’italienne affichent leurs ambitions. PastaCosy<\/a> sert entre 800 et 1.000 repas par jour avec six restaurants. Viagio<\/a>, lui, voit plus grand. La cha\u00eene concurrence directement les MacDonald’s et Brioches Dor\u00e9es.\u00a0 Mezzo di Pasta \u00e9tudie la faisabilit\u00e9 de livrer des p\u00e2tes \u00e0 domicile. Pas encore de p\u00e2tes-drive, mais c’est sans doute dans les projets.<\/p>\n

Dominique Deslandes<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

V\u00e9ritable ph\u00e9nom\u00e8ne dans la restauration rapide les enseignes proposant des p\u00e2tes \u00e0 emporter se multiplient m\u00eame si elles manquent parfois de professionnalisme, effet de mode oblige. Concurrents directs des sandwicheries et autres McDonald’s, il s’agit d’un march\u00e9 tr\u00e8s juteux o\u00f9 les marges atteignent souvent 70 %. Remplacer un hamburger par des p\u00e2tes : une id\u00e9e […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296787","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nLe 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