{"id":296788,"date":"2007-06-23T02:00:00","date_gmt":"2007-06-23T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/marionnaud-renove-les-magasins-apres-le-back-office"},"modified":"2007-06-23T02:00:00","modified_gmt":"2007-06-23T01:00:00","slug":"marionnaud-renove-les-magasins-apres-le-back-office","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/marionnaud-renove-les-magasins-apres-le-back-office","title":{"rendered":"Marionnaud r\u00e9nove les magasins apr\u00e8s le back office"},"content":{"rendered":"
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La modernisation de Marionnaud continue. Maintenant il est temps de relancer les ventes pour le leader de la parfumerie s\u00e9lective.C’est bien l’objectif de Laurence Paganini, directrice g\u00e9n\u00e9rale de Marionnaud pour l’ann\u00e9e 2007. <\/p>\n

Les ventes n’ont progress\u00e9 que de 1,2 % en 2006 contre 3 % pour l’ensemble du march\u00e9 s\u00e9lectif de la parfumerie. En 2006, 9 ouvertures ont eu lieu mais cela ne suffit pas. Aussi Marionnaud double le budget d\u00e9di\u00e9 \u00e0 la r\u00e9novation du parc en 2007<\/em><\/strong>. Sur les 560 magasins, 150 sont r\u00e9nov\u00e9s et int\u00e9greront certains \u00e9l\u00e9ments du nouveau concept. Celui-ci n’est pas totalement approuv\u00e9, il doit encore \u00eatre test\u00e9 dans deux magasins pilotes. <\/p>\n

L’enseigne affine son assortiment. La bonne gestion de la carte de fid\u00e9lit\u00e9 permet de soigner la s\u00e9lection en fonction de la demande<\/em><\/strong>. Les marques exclusives prennent de plus en plus d’importance. <\/p>\n

La r\u00e9volution du back-office touche quant \u00e0 elle \u00e0 sa fin, en particulier pour ce qui concerne la rationalisation de la logistique. L’informatique poursuit son \u00e9volution avec Retalix, d\u00e9j\u00e0 utilis\u00e9 par Carrefour et Tesco. Et Marionnaud d\u00e9veloppe un progiciel de gestion int\u00e9gr\u00e9 qui g\u00e8re l’approvisionnement et la comptabilit\u00e9. N\u00e9anmoins, pas de centrale d’achat mondiale, les achats se font localement, de pays \u00e0 pays. <\/p>\n

Enfin l’enseigne veut continuer \u00e0 enrichir ses \u00e9quipes et recrute des personnels venus de la grande distribution. <\/p>\n

Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La modernisation de Marionnaud continue. Maintenant il est temps de relancer les ventes pour le leader de la parfumerie s\u00e9lective.C’est bien l’objectif de Laurence Paganini, directrice g\u00e9n\u00e9rale de Marionnaud pour l’ann\u00e9e 2007. Les ventes n’ont progress\u00e9 que de 1,2 % en 2006 contre 3 % pour l’ensemble du march\u00e9 s\u00e9lectif de la parfumerie. En 2006, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296788","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nMarionnaud r\u00e9nove les magasins apr\u00e8s le back office<\/title>\n<meta name=\"description\" content=\"La modernisation de Marionnaud continue. 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