{"id":296818,"date":"2007-05-10T02:00:00","date_gmt":"2007-05-10T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/ils-lancent-leur-concept-vu-dans-lsa"},"modified":"2007-05-10T02:00:00","modified_gmt":"2007-05-10T01:00:00","slug":"ils-lancent-leur-concept-vu-dans-lsa","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/ils-lancent-leur-concept-vu-dans-lsa","title":{"rendered":"Ils lancent leur concept. Vu dans LSA"},"content":{"rendered":"
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Cr\u00e9ation – Avoir une bonne id\u00e9e ne suffit pas.<\/strong> Lancer un nouveau concept est un parcours sem\u00e9 d’emb\u00fbches, o\u00f9 m\u00e9thodes, relations, experts, amis et famille jouent un r\u00f4le cl\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est la derni\u00e8re ligne droite pour Tarik Redjimi. Dans trois mois, son premier magasin \u00ab Museum Avenue \u00bb ouvrira ses portes dans le nouveau centre commercial francilien de Thiais Village. Un concept in\u00e9dit, ax\u00e9 sur les loisirs, la d\u00e9coration et les accessoires, inspir\u00e9 du monde de l’art et de la cr\u00e9ation. Ce jeune cr\u00e9ateur d’entreprise imaginait-il, il y a quatre ans, toutes les \u00e9tapes par lesquelles il allait devoir passer pour transformer son id\u00e9e en r\u00e9alit\u00e9 ? Sans doute pas. Depuis, il a acquis une certitude : \u00ab Lancer un concept exige plus des qualit\u00e9s de marathonien que de sprinter <\/strong>\u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Car si certains, d\u00e9j\u00e0 dans la partie, sont capables de sortir un magasin de terre en quelques mois, ces initi\u00e9s ne constituent pas la norme. Tarik Redjimi par exemple a d\u00fb tout apprendre en marchant. Un chemin parfois sem\u00e9 d’emb\u00fbches o\u00f9 \u00ab il faut constamment porter son projet, d\u00e9passer les phases de d\u00e9couragement, et les blocages \u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des capitaux propres<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est l’\u00e9preuve d\u00e9licate. Et \u00e0 moins d’\u00eatre un groupe reconnu, ce sont souvent les proches (75 \u00e0 80 % en France) qui mettront la main au portefeuille. Ces fonds propres ouvriront ensuite la porte des banques. Sur ce point, Christophe Parot est formel : \u00ab Il faut d’embl\u00e9e monter sa structure financi\u00e8re avec des capitaux propres, mais aussi de la dette pour se cr\u00e9er une tr\u00e9sorerie bien utile par la suite<\/strong> \u00bb, explique le dirigeant qui reconna\u00eet avoir commis l’erreur de ne pas s’appliquer cette r\u00e8gle lorsqu’il a cr\u00e9\u00e9 Apache, se contentant du million et demi d’euros qu’il avait lev\u00e9. \u00ab Je me suis retrouv\u00e9 dans la d\u00e9licate situation d’aller frapper aux portes des banques six mois apr\u00e8s \u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Parall\u00e8lement, certains se lancent d\u00e9j\u00e0 dans le sourcing, afin d’affiner leur assortiment. D’autres auront une id\u00e9e assez pr\u00e9cise du nom, du style de magasin. Mais rares sont ceux qui continuent \u00e0 travailler en solo. C’est donc le moment de r\u00e9activer ses contacts. Tarik Redjimi est remont\u00e9 jusqu’\u00e0 son \u00e9cole de commerce, l’Edhec. \u00ab Le r\u00e9seau m’a permis de trouver la banque, l’agence de design ou le styliste \u00bb, raconte-t-il, \u00e9voquant des dizaines de rendez-vous ! Christophe Parot se souvient d’avoir nou\u00e9 des contacts avec des hommes d’affaires au cours de voyages en avion, alors qu’il travaillait pour Habitat. C’est l\u00e0 qu’il a pu d\u00e9nicher ses premiers business angels. Des contacts qui peuvent s’av\u00e9rer fructueux \u00e0 condition de ne pas avoir peur de se faire subtiliser son id\u00e9e en la d\u00e9florant. Si elle est infond\u00e9e, cette crainte n’en est pas moins partag\u00e9e. Elle am\u00e8ne \u00e0 se taire ou \u00e0 se pr\u00e9cipiter l\u00e0 o\u00f9 il est vital d’\u00e9changer pour trouver tuyaux et partenaires. Les angoiss\u00e9s suivront donc le conseil du directeur de Face \u00e0 face, Jean Beaudoin, \u00ab en d\u00e9posant le nom, le logo et la marque \u00e0 l’INPI, ainsi qu’une description du concept architectural \u00bb. Une fois lib\u00e9r\u00e9 de cette crainte, il est essentiel de s’entourer d’experts. Les comp\u00e9tences, nombreuses, se trouvent rarement chez un seul partenaire. \u00ab De plus, la pluralit\u00e9 de regards est le moyen d’arriver \u00e0 un mod\u00e8le original et d’\u00e9viter de tomber dans le mod\u00e8le de s\u00e9rie \u00bb, explique Jean Samper, directeur de AC Franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ces experts aideront \u00e0 trouver un emplacement, un nom, le logo ou encore \u00e0 typer le magasin. Ils apporteront \u00e9galement le professionnalisme indispensable \u00e0 tout concept susceptible d’\u00eatre dupliqu\u00e9. \u00ab Faire une cha\u00eene s’envisage d\u00e8s le d\u00e9part, estime Tarik Redjimi. Cela am\u00e8ne \u00e0 penser autrement, et \u00e0 d\u00e9finir un prototype reproductible. \u00bb Christophe Parot est plus mesur\u00e9. \u00ab Mieux vaut d’abord r\u00e9gler le mod\u00e8le avant d’envisager la suite. \u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans LSA : Le 03 mai 2007 par NAD\u00c8GE JOYAUX <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Cr\u00e9ation – Avoir une bonne id\u00e9e ne suffit pas. Lancer un nouveau concept est un parcours sem\u00e9 d’emb\u00fbches, o\u00f9 m\u00e9thodes, relations, experts, amis et famille jouent un r\u00f4le cl\u00e9. C’est la derni\u00e8re ligne droite pour Tarik Redjimi. Dans trois mois, son premier magasin \u00ab Museum Avenue \u00bb ouvrira ses portes dans le nouveau centre commercial […]<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296818","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"\nIls lancent leur concept. 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