{"id":296846,"date":"2007-04-05T02:00:00","date_gmt":"2007-04-05T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/pizza-hut-reinvente-le-partage-de-la-pizza"},"modified":"2007-04-05T02:00:00","modified_gmt":"2007-04-05T01:00:00","slug":"pizza-hut-reinvente-le-partage-de-la-pizza","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/pizza-hut-reinvente-le-partage-de-la-pizza","title":{"rendered":"Pizza Hut r\u00e9invente le partage de la pizza"},"content":{"rendered":"
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Pizza Hut f\u00eate ses vingt ans en France avec le lancement de la Cheezy Crust Fun, une pizza r\u00e9volutionnaire dont la cro\u00fbte est d\u00e9coup\u00e9e en 24 bouch\u00e9es fourr\u00e9es \u00e0 partager<\/em><\/strong>. Ce produit unique sera accompagn\u00e9 d’un plan de communication ambitieux qui devrait encore conforter la position de Pizza Hut comme l’enseigne la plus en pointe dans l’innovation produit.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pizza Hut vient de lancer la principale innovation culinaire de l’ann\u00e9e sur tout le territoire fran\u00e7ais <\/em><\/strong>: la Cheezy Crust Fun. Cette nouvelle pizza in\u00e9dite, d\u00e9j\u00e0 star au Royaume-Uni o\u00f9 elle a \u00e9t\u00e9 introduite il y a quelques semaines, sera mise en valeur\u00a0 par un dispositif tr\u00e8s important en m\u00e9dia (plusieurs milliers d’affiches 4×3, couloir de m\u00e9tro et RER) et hors m\u00e9dia (imprim\u00e9s sans adresse, mailings adress\u00e9s, e-mailings, marketing viral). Le th\u00e8me de la campagne de communication : \u00ab Du fun \u00e0 partager ! \u00bb. Un slogan qui illustre l’aspect ludique et exceptionnel de ce nouveau produit ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’innovation au cur du positionnement de la marque<\/u><\/strong>
Issu du concept de la fameuse Cheezy Crust, un des produits \u00ab signature \u00bb de la marque, la Cheezy Crust Fun est le nouveau concept de pizza \u00e0 partager de Pizza Hut.
\u00ab Le march\u00e9 de la pizza en France est extr\u00eamement dynamique et concurrentiel <\/em>\u00bb, explique Alain Sebah, Directeur G\u00e9n\u00e9ral de Pizza Hut France. \u00ab Pour y r\u00e9ussir, il est indispensable de pouvoir garantir une qualit\u00e9 parfaite et d’innover en permanence. Pendant 20 ans cela a \u00e9t\u00e9 notre credo, ce qui explique notre position vis-\u00e0-vis des consommateurs, non seulement en parts de march\u00e9, mais \u00e9galement en termes d’innovation produit et services. Depuis 20 ans nous menons ce march\u00e9 et cela va continuer \u00bb.<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une pizza unique et r\u00e9volutionnaire
<\/u><\/strong>La Cheezy Crust Fun se distingue par son aspect visuel unique : il faut imaginer une cro\u00fbte d\u00e9coup\u00e9e en 24 morceaux fourr\u00e9s d’une d\u00e9licieuse sp\u00e9cialit\u00e9 au fromage. Les 24 bouch\u00e9es tourn\u00e9es vers l’ext\u00e9rieur se d\u00e9tachent ais\u00e9ment et se trempent dans une sauce tomate aux aromates pour plus de fun !
La pizza est disponible dans les 17 recettes de la carte (sans compter la pizza \u00e0 composer soi-m\u00eame). Elle est livr\u00e9e en 30 minutes dans les zones des unit\u00e9s de livraison et se d\u00e9guste dans les restaurants (service \u00e0 table) de l’enseigne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une ann\u00e9e 2007 exceptionnelle
<\/u><\/strong>En 2007, Pizza Hut va f\u00eater ses 20 ans de pr\u00e9sence en France. En effet, c’est en 1987 que l’enseigne ouvrait son premier restaurant dans le quartier de l’Op\u00e9ra \u00e0 Paris. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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2007 sera ann\u00e9e exceptionnelle \u00e0 plusieurs titres.<\/em><\/strong> Tout d’abord pas moins de 3 nouvelles ouvertures sont pr\u00e9vues, confortant ainsi l’extension du r\u00e9seau sur le territoire national. Ensuite, pour rester \u00e0 la pointe de l’innovation, Pizza Hut pr\u00e9voit de lancer plus de 30 nouveaux produits et services dont certains peuvent marquer durablement le secteur : un site complet de commande en ligne, un service de paiement par carte bancaire via le num\u00e9ro unique\u00a0 (le 0825 030 030, qui a pass\u00e9 la barre des 2 millions d’appels en 2006) et, c\u00f4t\u00e9 produit, la Cheezy Crust Fun. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avec une notori\u00e9t\u00e9 spontan\u00e9e de plus de 70% et une part de march\u00e9 de 35% parmi les enseignes nationales de livraison, Pizza Hut conforte sa position de leader en termes de ventes.<\/em><\/strong> Une position qui devrait encore \u00eatre confort\u00e9e avec la cr\u00e9ation de 3 nouveaux points de vente en 2007, ann\u00e9e du passage sous franchise de la majorit\u00e9 de ses unit\u00e9s, alignant ainsi la France avec la strat\u00e9gie mondiale du groupe Yum. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il faut noter que 83% du chiffre d’affaires de Yum ! Restaurants International est r\u00e9alis\u00e9 par des franchis\u00e9s et 90% de son d\u00e9veloppement est assur\u00e9 par eux.<\/em><\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pizza Hut f\u00eate ses vingt ans en France avec le lancement de la Cheezy Crust Fun, une pizza r\u00e9volutionnaire dont la cro\u00fbte est d\u00e9coup\u00e9e en 24 bouch\u00e9es fourr\u00e9es \u00e0 partager. Ce produit unique sera accompagn\u00e9 d’un plan de communication ambitieux qui devrait encore conforter la position de Pizza Hut comme l’enseigne la plus en pointe […]<\/p>\n","protected":false},"author":1,"featured_media":296847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[142],"class_list":["post-296846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-vie-du-reseau-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nPizza 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