{"id":296859,"date":"2007-02-18T01:00:00","date_gmt":"2007-02-18T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-grece-pays-dopportunites-pour-le-developpement-de-la-franchise-internationale"},"modified":"2007-02-18T01:00:00","modified_gmt":"2007-02-18T00:00:00","slug":"la-grece-pays-dopportunites-pour-le-developpement-de-la-franchise-internationale","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-grece-pays-dopportunites-pour-le-developpement-de-la-franchise-internationale","title":{"rendered":"La Gr\u00e8ce: pays d’opportunit\u00e9s pour le d\u00e9veloppement de la Franchise internationale"},"content":{"rendered":"
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La m\u00e9thode de la Franchise a fait son apparition pour la premi\u00e8re fois en Gr\u00e8ce dans les ann\u00e9es 1970, plus pr\u00e9cis\u00e9ment dans le domaine de la restauration rapide. Cependant, les premiers signes de croissance significative sont apparus entre 1997 et 2000. <\/p>\n

Actuellement, la Gr\u00e8ce poss\u00e8de le rythme de croissance le plus \u00e9lev\u00e9 de toute la r\u00e9gion des Balkans et de l’Europe du Sud-Est.<\/em><\/strong><\/p>\n

Les cha\u00eenes franchis\u00e9es se sont consid\u00e9rablement d\u00e9velopp\u00e9es au cours des 5 derni\u00e8res ann\u00e9es.
Le nombre de franchiseurs est pass\u00e9 de 241 en 2001 \u00e0 environ 550 au milieu de l’ann\u00e9e 2005. De plus, les entreprises franchis\u00e9es ont accru leur nombre de magasins d’environ 40% entre 2002 et 2004. En 2005, le pourcentage annuel de croissance des syst\u00e8mes de franchise a atteint les 12% et les points de vente ont augment\u00e9 de 13,4% par rapport \u00e0 2004. Plus de 550 syst\u00e8mes de franchise fonctionnent aujourd’hui en Gr\u00e8ce, soit un total d’environ 15.000 magasins.
Selon une r\u00e9cente \u00e9tude, 65% des r\u00e9seaux de franchise en Gr\u00e8ce sont de petite et moyenne taille dont les ventes s’\u00e9l\u00e8vent environ \u00e0 15 millions d’euros et 64% des franchiseurs sont des petites et moyennes entreprises qui emploient jusqu’\u00e0 100 personnes. Le nombre d’employ\u00e9s travaillant dans des entreprises franchis\u00e9es est donc estim\u00e9 \u00e0 100.000 personnes. Il est pr\u00e9vu que jusqu’\u00e0 la fin de l’ann\u00e9e 2006, la hausse du nombre de magasins franchis\u00e9s sera la plus importante jamais enregistr\u00e9e jusqu’\u00e0 pr\u00e9sent (+4,1%).<\/p>\n

Bien que l’on pourrait affirmer que la Gr\u00e8ce est un petit pays de 11 millions d’habitants, les franchiseurs internationaux devront reconna\u00eetre que la Gr\u00e8ce a une situation g\u00e9ographique privil\u00e9gi\u00e9e puisqu’elle se trouve au carrefour entre l’Europe, le Moyen-Orient et l’Afrique du Nord. En outre, tout franchiseur international ayant \u00e9tabli son activit\u00e9 en Gr\u00e8ce a la possibilit\u00e9 \u0093d’exporter\u0094 son syst\u00e8me et d’utiliser notre pays comme tremplin afin de s’\u00e9tendre plus facilement sur les march\u00e9s d\u00e9velopp\u00e9s voisins. Par ailleurs, la Gr\u00e8ce peut s’av\u00e9rer un \u0093march\u00e9 test\u0094 exceptionnel pour le lancement de nouveaux produits sur les nouveaux march\u00e9s tels que les march\u00e9s prometteurs de l’Europe de l’Est et des Balkans. <\/p>\n

La proximit\u00e9 de Chypre est un param\u00e8tre suppl\u00e9mentaire qui fait de la Gr\u00e8ce un pays particuli\u00e8rement attrayant pour les investisseurs internationaux. La situation g\u00e9ographique des deux pays aident de nombreux grands franchiseurs internationaux \u00e0 entrer dans les deux pays par le biais d’un commun accord. <\/p>\n

Le Salon International de la Franchise KEM, largement reconnu, a lieu depuis 8 ans en Gr\u00e8ce. Il est organis\u00e9 par la soci\u00e9t\u00e9 KEM S.A.<\/p>\n

La France sera mise \u00e0 l’honneur lors de la 9\u00e8me Exposition Internationale de la Franchise organis\u00e9e par KEM et elle aura lieu du 23 au 26 f\u00e9vrier 2007 \u00e0 Ath\u00e8nes.<\/p>\n

Alexandre Papayannis
Responsible marketing de Kem<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La m\u00e9thode de la Franchise a fait son apparition pour la premi\u00e8re fois en Gr\u00e8ce dans les ann\u00e9es 1970, plus pr\u00e9cis\u00e9ment dans le domaine de la restauration rapide. Cependant, les premiers signes de croissance significative sont apparus entre 1997 et 2000. Actuellement, la Gr\u00e8ce poss\u00e8de le rythme de croissance le plus \u00e9lev\u00e9 de toute la 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