{"id":296873,"date":"2007-01-07T01:00:00","date_gmt":"2007-01-07T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-marche-du-soutien-scolaire"},"modified":"2007-01-07T01:00:00","modified_gmt":"2007-01-07T00:00:00","slug":"le-marche-du-soutien-scolaire","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-marche-du-soutien-scolaire","title":{"rendered":"Le march\u00e9 du soutien scolaire"},"content":{"rendered":"<div id=\"9523\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"9523\" data-url=\"\/crezeo_widgets\/9523\/update_parameter\"          data-name=\"text\">       Un lyc\u00e9en sur trois est concern\u00e9 et pr\u00e8s d&rsquo;un coll\u00e9gien sur 5.<span style=\"mso-fareast-font-family: 'MS Mincho'\"> <\/span><\/p>\n<p><span style=\"mso-fareast-font-family: 'MS Mincho'\"><\/span><span style=\"mso-fareast-font-family: 'MS Mincho'\">La scolarit\u00e9 est un sujet sensible, les parents ont besoin d&rsquo;\u00eatre d\u00e9culpabilis\u00e9s et la confidentialit\u00e9 est souvent n\u00e9cessaire. Les familles doivent surmonter une l\u00e9g\u00e8re honte de devoir recourir \u00e0 l&rsquo;aide ext\u00e9rieure d&rsquo;une entreprise sp\u00e9cialis\u00e9e. Alors l&rsquo;important est de donner confiance d\u00e8s le premier contact, d&rsquo;assurer un bon suivi et d\u00e9dramatiser l&rsquo;\u00e9chec. Le march\u00e9 se d\u00e9veloppe, il est estim\u00e9 \u00e0 1,5 milliard d&rsquo;euros et repr\u00e9sente un vrai potentiel pour des entreprises qui prennent d\u00e9sormais la place du particulier et du travail au noir.<\/span> <\/p>\n<p><span style=\"mso-fareast-font-family: 'MS Mincho'\">Au d\u00e9but des ann\u00e9es 90 le soutien scolaire est investi par des petites structures, voire m\u00eame des associations de b\u00e9n\u00e9voles. C&rsquo;est alors qu&rsquo;Acadomia voit le jour. Aujourd&rsquo;hui il est en t\u00eate et affiche un volume d&rsquo;affaires de 31,75 millions d&rsquo;euros.<span style=\"mso-spacerun: yes\">\u00a0 <\/span>De nouveaux produits sont sans cesse propos\u00e9s comme le bilan scolaire, le planning de r\u00e9visions ou les programmes de conf\u00e9rences sur la gestion du stress&#8230; <\/span><\/p>\n<p><span style=\"mso-fareast-font-family: 'MS Mincho'\"><\/span><span style=\"mso-fareast-font-family: 'MS Mincho'\">La concurrence prend sa place. <\/span><span style=\"mso-fareast-font-family: 'MS Mincho'\">Chaque entreprise cherche \u00e0 prendre un secteur du march\u00e9 : Objectifs Maths propose des soutiens collectifs, Compl\u00e9tude des cours particuliers. D&rsquo;autres se sp\u00e9cialisent plut\u00f4t dans la formation \u00e0 distance, mais elle a ses limites, ainsi Keepschool compl\u00e8te son offre internet par du soutien classique. Le particulier n&rsquo;est pas dispos\u00e9 \u00e0 payer une formation qui lui para\u00eet \u00e9quivalente \u00e0 ce qu&rsquo;il trouve dans un livre. Quant aux \u00e9l\u00e8ves ils manquent d&rsquo;autonomie pour profiter pleinement d&rsquo;une formation en ligne. La<span style=\"mso-spacerun: yes\">\u00a0 <\/span>proposition est donc de compl\u00e9ter les cours en ligne par un suivi par mail ou par t\u00e9l\u00e9phone. Eureka fait quant \u00e0 elle le choix de se positionner en structure plus modeste avec des prix plus bas (15 \u20ac la le\u00e7on pour le lyc\u00e9en). Son atout : l&rsquo;\u00e9coute, qui lui permet de bien s&rsquo;adapter au besoin du client, aux m\u00e9thodes que doit acqu\u00e9rir l&rsquo;\u00e9l\u00e8ve suivant la demande de son professeur. Ainsi na\u00eet la confiance.<\/span><\/p>\n<p><span style=\"mso-fareast-font-family: 'MS Mincho'\">Int\u00e9ress\u00e9 ? Il existe des franchises. Mais accordez une attention plus grande\u00a0\u00e0\u00a0un concept de qualit\u00e9, certes, mais aussi qui prend en compte les d\u00e9ductions fiscales ou \u00e0 d\u00e9faut, de bien comprendre pourquoi vous vous \u00e9cartez de ce choix car le haut de gamme, c&rsquo;est bien, mais il faut rester dans le prix du march\u00e9.<\/span><\/p>\n<p><span style=\"mso-fareast-font-family: 'MS Mincho'\"><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><\/p>\n<p><\/span><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un lyc\u00e9en sur trois est concern\u00e9 et pr\u00e8s d&rsquo;un coll\u00e9gien sur 5. La scolarit\u00e9 est un sujet sensible, les parents ont besoin d&rsquo;\u00eatre d\u00e9culpabilis\u00e9s et la confidentialit\u00e9 est souvent n\u00e9cessaire. Les familles doivent surmonter une l\u00e9g\u00e8re honte de devoir recourir \u00e0 l&rsquo;aide ext\u00e9rieure d&rsquo;une entreprise sp\u00e9cialis\u00e9e. Alors l&rsquo;important est de donner confiance d\u00e8s le premier [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296873","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le march\u00e9 du soutien scolaire<\/title>\n<meta name=\"description\" content=\"Un lyc\u00e9en sur trois est concern\u00e9 et pr\u00e8s d&#039;un coll\u00e9gien sur 5. 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