{"id":296879,"date":"2006-12-02T11:55:00","date_gmt":"2006-12-02T10:55:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-didier-guerry-franchise-lady-moving-a-nice-6977"},"modified":"2006-12-02T11:55:00","modified_gmt":"2006-12-02T10:55:00","slug":"interview-de-didier-guerry-franchise-lady-moving-a-nice-6977","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-didier-guerry-franchise-lady-moving-a-nice-6977","title":{"rendered":"Interview de Didier Guerry, franchis\u00e9 Lady Moving \u00e0 Nice"},"content":{"rendered":"
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AC Franchise : Pourquoi avez-vous d\u00e9cid\u00e9 d’ouvrir un centre sportif Lady Moving? <\/h3>\n
Didier Guerry<\/b> : Il faut savoir que je suis issu du milieu du fitness : j’ai exploit\u00e9 des centres GYMNASE CLUB jusqu’en 1996. Ensuite, j’ai \u00e9t\u00e9 directeur d’une cha\u00eene de camping et d’h\u00f4tellerie de plein air jusqu’en 2005, pour d\u00e9cider finalement de revenir dans le milieu du fitness en 2006. J’ai choisi le groupe HEBE, tr\u00e8s connu de part sa r\u00e9putation et de part la marque Moving<\/b>, mais aussi pour son exp\u00e9rience de plus de 20 ans et pour sa p\u00e9rennit\u00e9. C’est lors d’un salon que j’ai pris connaissance du nouveau concept \u00ab Lady Moving<\/a> \u00bb, concept qui m’a fortement int\u00e9ress\u00e9. J’ai alors d\u00e9cid\u00e9 de devenir franchis\u00e9 AU SIF en Mars pour ensuite ouvrir mon centre en octobre 2006 \u00e0 Nice. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quelle est la principale difficult\u00e9 que vous avez rencontr\u00e9 en cr\u00e9ant votre activit\u00e9 ? <\/h3>\n
DG<\/b> : Le plus difficile est de monter le dossier de financement, car les banques sont assez \u00ab frileuses \u00bb par rapport \u00e0 ce secteur d’activit\u00e9, et elles le sont de plus en plus aujourd’hui. Le franchiseur m’a donc aid\u00e9 en me donnant des contacts pour des banques <\/b>et en se d\u00e9pla\u00e7ant personnellement pour le montage du dossier et aussi pour appuyer ma demande. Sinon, je n’ai eu aucune autre difficult\u00e9 car tout a \u00e9t\u00e9 tr\u00e8s bien programm\u00e9 d\u00e8s le d\u00e9part : tous mes d\u00e9lais (livraison, installation, formations ouverture) ont \u00e9t\u00e9 respect\u00e9 au jour le jour. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quels sont les apports du r\u00e9seau Lady Moving pour un franchis\u00e9 ? <\/h3>\n
DG<\/b> : Tout d’abord, le franchis\u00e9 b\u00e9n\u00e9ficie d’un concept livr\u00e9 \u00ab cl\u00e9 en main \u00bb, \u00e0 savoir<\/b> : d’une assistance compl\u00e8te et continue (avant, pendant et apr\u00e8s l’ouverture), d’une formation, de l’am\u00e9nagement de son centre, d’un cahier des charges tr\u00e8s bien d\u00e9finiPar ailleurs, le concept de Lady Moving est tr\u00e8s abouti : le principe est de proposer aux femmes une solution remise en forme et fitness simple, \u00e0 savoir un circuit de 30 minutes. La client\u00e8le vis\u00e9e est la femme moderne et press\u00e9e qui ne se s’est pas retrouv\u00e9e avant dans les autres centres de fitness et m\u00eame si elle ne souhaite pas une grande activit\u00e9 sportive, elle veut garder la sant\u00e9 et la forme. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Vous avez ouvert votre centre en octobre 2006, comment se passe le d\u00e9marrage de votre activit\u00e9? <\/h3>\n
DG<\/b> : Mon centre est situ\u00e9 en plein coeur de la ville, nous avons donc beaucoup de demandes et un tr\u00e8s bon taux de transformation des visiteurs en clients. En effet, le concept est nouveau, il attire et il est tr\u00e8s bien per\u00e7u par les femmes rendez-vous dans quelques mois pour vous en dire plus sur mon activit\u00e9 ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quel est le principal conseil que vous donneriez \u00e0 quelqu’un qui veut devenir franchis\u00e9 dans votre m\u00e9tier ? <\/h3>\n
DG<\/b> : Surtout il faut appliquer les process d\u00e9finis par le franchiseur et ne surtout pas les modifier <\/b>ou les transformer.et puis sinon je dirais que comme le concept Lady Moving est tr\u00e8s bien abouti, \u00ab il ne faut pas h\u00e9siter et y aller \u00e0 fond \u00bb ! Le concept est tellement agr\u00e9able que mon \u00e9pouse a d\u00e9cid\u00e9 d’int\u00e9grer l’\u00e9quipe, ce qui n’\u00e9tait pas du tout envisag\u00e9 auparavant !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

AC Franchise : Pourquoi avez-vous d\u00e9cid\u00e9 d’ouvrir un centre sportif Lady Moving? Didier Guerry : Il faut savoir que je suis issu du milieu du fitness : j’ai exploit\u00e9 des centres GYMNASE CLUB jusqu’en 1996. Ensuite, j’ai \u00e9t\u00e9 directeur d’une cha\u00eene de camping et d’h\u00f4tellerie de plein air jusqu’en 2005, pour d\u00e9cider finalement de revenir […]<\/p>\n","protected":false},"author":50,"featured_media":296878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-296879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview de Didier Guerry, franchis\u00e9 Lady Moving \u00e0 Nice<\/title>\n<meta name=\"description\" content=\"AC Franchise : Pourquoi avez-vous d\u00e9cid\u00e9 d'ouvrir un centre sportif Lady Moving? 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