{"id":296887,"date":"2006-11-01T01:00:00","date_gmt":"2006-11-01T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/du-pareil-au-meme-modernise-ses-boutiques"},"modified":"2006-11-01T01:00:00","modified_gmt":"2006-11-01T00:00:00","slug":"du-pareil-au-meme-modernise-ses-boutiques","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/du-pareil-au-meme-modernise-ses-boutiques","title":{"rendered":"Du Pareil au M\u00eame modernise ses boutiques"},"content":{"rendered":"
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Du Pareil au M\u00eame (DPAM), pionnier et leader de la distribution de mode enfantine d’entr\u00e9e de gamme, r\u00e9am\u00e9nage<\/em><\/strong> ses boutiques afin de donner une image forte de la marque<\/em><\/strong>, mais \u00e9galement pour augmenter la capacit\u00e9 d’exposition de la boutique.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour cela, Les Marchands, agence de conseil en merchandising, ont propos\u00e9 de nouvelles boutiques DPAM aux murs vert tendre, \u00e9gay\u00e9s par des illustrations aux couleurs de la nature. Ainsi, les boutiques se modernisent tout en gardant leur identit\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Sur les 280 magasins de la cha\u00eene, une quinzaine ont adopt\u00e9 le nouveau concept. Le reste des boutiques devrait prendre le pas durant l’ann\u00e9e \u00e0 venir. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans le Journal du Textile n\u00b01890<\/em> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Du Pareil au M\u00eame (DPAM), pionnier et leader de la distribution de mode enfantine d’entr\u00e9e de gamme, r\u00e9am\u00e9nage ses boutiques afin de donner une image forte de la marque, mais \u00e9galement pour augmenter la capacit\u00e9 d’exposition de la boutique. Pour cela, Les Marchands, agence de conseil en merchandising, ont propos\u00e9 de nouvelles boutiques DPAM aux 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