{"id":296899,"date":"2006-10-17T02:00:00","date_gmt":"2006-10-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/hongrie-franchise-en-chaine"},"modified":"2006-10-17T02:00:00","modified_gmt":"2006-10-17T01:00:00","slug":"hongrie-franchise-en-chaine","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/hongrie-franchise-en-chaine","title":{"rendered":"Hongrie, franchise en cha\u00eene"},"content":{"rendered":"<div id=\"16124\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"16124\" data-url=\"\/crezeo_widgets\/16124\/update_parameter\"          data-name=\"text\">       La Hongrie a \u00e9t\u00e9 l&rsquo;un des premiers pays de l&rsquo;ancien bloc sovi\u00e9tique \u00e0 s&rsquo;int\u00e9resser \u00e0 la franchise, et sa f\u00e9d\u00e9ration f\u00eate cette ann\u00e9e ses 15 ans. Le 12e salon-conf\u00e9rence de Budapest, R\u00e9action en Cha\u00eene, est l&rsquo;occasion de d\u00e9couvrir et de s&rsquo;implanter sur un march\u00e9 dynamique, tr\u00e8s favorable au commerce organis\u00e9.<\/p>\n<p>Un secteur de pointe. Avec 300 enseignes et 20000 franchis\u00e9s, la Hongrie (qui compte 10 millions d&rsquo;habitants) peut s&rsquo;enorgueillir d&rsquo;une honorable couverture en mati\u00e8re de franchise&#8230; Un dynamisme qu&rsquo;illustre l&rsquo;un de ses r\u00e9seaux leaders, le boulanger Fornetti, pr\u00e9sent dans 15 pays. La formule a fait son entr\u00e9e dans le pays dans les ann\u00e9es 1980 et re\u00e7oit aujourd&rsquo;hui un soutien actif du gouvernement, par le biais d&rsquo;aide \u00e0 la cr\u00e9ation d&rsquo;entreprise et \u00e0 l&rsquo;implantation de nouveaux r\u00e9seaux. Plus de la moiti\u00e9 des r\u00e9seaux qui se d\u00e9veloppent aujourd&rsquo;hui en Hongrie\u00a0 \u0097 dans des secteurs parfois tr\u00e8s originaux \u0097 sont d&rsquo;origine hongroise : papeteries, librairies, galeries d&rsquo;art, caf\u00e9s, boulangeries&#8230; sans oublier les tr\u00e8s traditionnels pralines \u00e0 la p\u00e2te d&rsquo;amande de SzamosMarcipan&#8230; <\/p>\n<p>La Hongrie, pays en fort d\u00e9veloppement \u00e9conomique et touristique, fait aussi tr\u00e8s bon accueil \u00e0 l&rsquo;h\u00f4tellerie (Accor, \u00e9videmment) et \u00e0 la restauration, rapide ou \u00e0 th\u00e8me. Les grands Am\u00e9ricains y sont tous install\u00e9s, en franchise ou en accord de master franchise. Budapest, l&rsquo;une des plus belles villes d&rsquo;Europe orientale, est de toute \u00e9vidence la premi\u00e8re cible&#8230; La mission \u00e9conomique de l&rsquo;ambassade de France signale quelques secteurs en vogue : les messageries postales, les services auto, l&rsquo;immobilier, les caf\u00e9s internet, la d\u00e9coration, la bijouterie fantaisie, les accessoires&#8230; D\u00e9j\u00e0 pr\u00e9sents c\u00f4t\u00e9 fran\u00e7ais : Yves Rocher, Dessange, Physiomins, Jacadi, 5 \u00e0 Sec&#8230; <\/p>\n<p>Les freins. Selon la mission \u00e9conomique, les freins \u00e0 l&rsquo;implantation sont essentiellement d&rsquo;ordre financier et g\u00e9ographique. Le pays n&rsquo;a pas encore un niveau de vie comparable \u00e0 celui des pays occidentaux : le salaire moyen est d&rsquo;environ 600 euros&#8230; Les banques n&rsquo;ont pas encore le r\u00e9flexe franchise, contrairement \u00e0 ce qui se passe en Europe occidentale. Tous obstacles que l&rsquo;entr\u00e9e de la Hongrie dans la communaut\u00e9 europ\u00e9enne, la baisse des taux d&rsquo;int\u00e9r\u00eat et l&rsquo;\u00e9volution des mentalit\u00e9s devraient peu \u00e0 peu lever. La culture et la langue hongroise en font aussi un pays unique en Europe, dont les habitudes de consommation ne sont pas strictement comparables \u00e0 ceux de ses voisins slaves ou germaniques. <\/p>\n<p>La meilleure solution est donc de trouver des partenaires sur place, et de passer par la master franchise ou par une filiale. La F\u00e9d\u00e9ration hongroise, membre historique de la F\u00e9d\u00e9ration europ\u00e9enne, peut guider les franchiseurs vers les experts et les partenaires idoines. Et les experts de la mission \u00e9conomique sont bien s\u00fbr \u00e0 la disposition des franchiseurs&#8230; Le salon-conf\u00e9rence de Budapest (la douzi\u00e8me \u00e9dition se tiendra les 22 et 23 septembre prochains) est une opportunit\u00e9 de choix pour rencontrer des partenaires et des investisseurs. Au programme des conf\u00e9rences, le financement d&rsquo;un r\u00e9seau ou d&rsquo;une entreprise, le marketing, la recherche de franchis\u00e9s&#8230; <br \/>\u00a0<br \/>\u00a0 Hongrie, les adresses<\/p>\n<p>L&rsquo;association<br \/>1537 Budapest, Pf.: 446.<br \/>Tel: 06 (1) 212-4124<br \/>Fax: 06 (1) 212-5712<\/p>\n<p>Le salon <br \/>Anett Rother<br \/>Tel.: +36 1 327 0188<br \/>Fax: +36 1 266 8190<br \/><a href=\"mailto:franchise@centralpress.hu\">franchise@centralpress.hu<\/a><\/p>\n<p>La mission<br \/>Kossuth Lajos t\u00e9r 13-15<br \/>1055<br \/>BUDAPEST <br \/>HONGRIE <br \/>T\u00e9l : (36 1) 327 02 40<br \/>Fax : (36 1) 266 12 48<br \/><a href=\"mailto:budapest@missioneco.org\">budapest@missioneco.org<\/a><\/p>\n<p>\u00a0<\/p>\n<p>rezo n\u00b026, septembre 2006. \u00a9FFF     <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La Hongrie a \u00e9t\u00e9 l&rsquo;un des premiers pays de l&rsquo;ancien bloc sovi\u00e9tique \u00e0 s&rsquo;int\u00e9resser \u00e0 la franchise, et sa f\u00e9d\u00e9ration f\u00eate cette ann\u00e9e ses 15 ans. Le 12e salon-conf\u00e9rence de Budapest, R\u00e9action en Cha\u00eene, est l&rsquo;occasion de d\u00e9couvrir et de s&rsquo;implanter sur un march\u00e9 dynamique, tr\u00e8s favorable au commerce organis\u00e9. Un secteur de pointe. Avec [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-296899","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hongrie, franchise en cha\u00eene<\/title>\n<meta name=\"description\" content=\"La Hongrie a \u00e9t\u00e9 l&#039;un des premiers pays de l&#039;ancien bloc sovi\u00e9tique \u00e0 s&#039;int\u00e9resser \u00e0 la franchise, et sa f\u00e9d\u00e9ration f\u00eate cette ann\u00e9e ses 15 ans. 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