{"id":296903,"date":"2006-09-19T10:00:00","date_gmt":"2006-09-19T09:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-nathalie-boucly-responsable-du-developpement-lady-moving"},"modified":"2006-09-19T10:00:00","modified_gmt":"2006-09-19T09:00:00","slug":"interview-de-nathalie-boucly-responsable-du-developpement-lady-moving","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-nathalie-boucly-responsable-du-developpement-lady-moving","title":{"rendered":"Interview de Nathalie Boucly, responsable du d\u00e9veloppement Lady Moving"},"content":{"rendered":"
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Description de l’activit\u00e9 :<\/h3>\n
Le concept est fond\u00e9 sur la personnalisation et l’\u00e9coute. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Interview de Nathalie Boucly, responsable du d\u00e9veloppement Lady Moving. Septembre 2006<\/p>\n

<\/em>AC Franchise : Pouvez-vous nous expliquer votre concept de franchise de club de fitness LADY MOVING?<\/em><\/strong> Nathalie Boucly : C’est un concept destin\u00e9 aux femmes qui ne veulent plus fr\u00e9quenter les clubs traditionnels parce qu’elles ne s’y retrouvent pas. Des clubs o\u00f9 elles n’obtiennent pas les r\u00e9sultats attendus et o\u00f9 elles sont g\u00ean\u00e9es par le regard des hommes qui les entourent. Lady Moving leur apporte en plus une \u00e9coute, en leur proposant des soins sp\u00e9cifiques et adapt\u00e9s, encadr\u00e9s par un coach. <\/p>\n

ACF : Comment avez-vous fait ce choix ?<\/em><\/strong>
NB : Il s’est impos\u00e9 par des enqu\u00eates qui ont \u00e9t\u00e9 r\u00e9alis\u00e9es aupr\u00e8s d’abonn\u00e9es, d’ex-abonn\u00e9es de centres de remise en forme et de l’analyse de fichiers clientes. L’\u00e9tude a abouti \u00e0 un double constat : Beaucoup de femmes sont complex\u00e9es lorsqu’elles se rendent dans une salle de sport mixte et beaucoup de femmes manquent de temps pour prendre soin de leur corps. Cette \u00e9tude ainsi que l’analyse du march\u00e9 aux Etats Unis ont donc d\u00e9montr\u00e9 que nous allions vers un march\u00e9 porteur. (En effet, aux Etats-Unis 16% de la population am\u00e9ricaine est adh\u00e9rente d’une salle de sport contre 6% en France !) Notre concept est strictement r\u00e9serv\u00e9 aux femmes qu’elles soient actives ou non. Nos prestations s’organisent autour de 5 p\u00f4les. : D’abord il y a l’accueil par une femme qui renseigne la cliente et bien s\u00fbr l’oriente vers les prestations les mieux adapt\u00e9es \u00e0 l’aide de diff\u00e9rents outils (entretien, analyseur corporel,..). Ensuite un p\u00f4le majeur, le \u00ab Circuit Minceur Tonicit\u00e9 \u00bb encadr\u00e9 par un coach, compos\u00e9 de 16 postes qui alternent appareils de musculation et cardio. Le coach Partner individualis\u00e9 dit one to one, pour l’ensemble du corps. La salle du Vid\u00e9o Training, qui permet \u00e0 la cliente de suivre un cours \u00e0 tout moment de la journ\u00e9e. Le p\u00f4le \u00ab Lady Spa \u00bb , Bien-\u00eatre \u0096 Relaxation \u0096 Minceur, dans lequel on retrouve toute une gamme de services. Enfin le p\u00f4le solarium UV\/ Lady Sun,). Lady Moving essaye ainsi d’\u00eatre LA solution pour aider la femme \u00e0 \u00eatre en harmonie avec son corps <\/p>\n

ACF : Comment s’organise l’ouverture des centres Lady Moving ?<\/em><\/strong>
NB : Nous avons l’avantage de reposer sur l’exp\u00e9rience des clubs Moving, qui sont au nombre de 70. Nous assurons donc un d\u00e9veloppement r\u00e9gulier et mesur\u00e9, qui d\u00e9marre puisque nous avons pris le temps de bien \u00e9tudier ce nouveau concept, cela a pris un an et demi. Aujourd’hui, nous participons \u00e0 tous les salons de la franchise EasyFairs et nous ouvrons depuis le dernier salon de Paris (en mars dernier) quasiment un centre par mois : Toulouse a \u00e9t\u00e9 inaugur\u00e9 en avril, Rennes en mai, Bayonne en juin. En Ao\u00fbt s’ouvrira le centre de Paris XVe puis arriveront Nimes, Nice, Chamb\u00e9ry et Lyon. <\/p>\n

ACF : Quels avantages offrez-vous aux candidats \u00e0 la franchise ?<\/em><\/strong>
NB : Le d\u00e9veloppeur encadre le nouveau franchis\u00e9 depuis la semaine qui pr\u00e9c\u00e8de l’ouverture jusqu’\u00e0 la semaine suivante. Il aide la candidate \u00e0 bien mettre au point le concept, le syst\u00e8me d’abonnement, le questionnaire \u00e0 remplir avec les clientes au moment de leur accueil… En fait nous donnons au nouveau franchis\u00e9 tous les \u00e9l\u00e9ments pour conna\u00eetre les programmes sp\u00e9cifiques Lady Moving et les appareils qui lui sont livr\u00e9s. On lui apprend donc le fonctionnement de ces appareils, du circuit et elle re\u00e7oit une formation de conseiller commercial. Tout cela est assez simple, la formation dure une bonne semaine… <\/p>\n

ACF : Comment s’organise le centre, en terme d’effectif en particulier ?<\/em><\/strong>
NB : La surface du centre est de 200 m2 environ et l’\u00e9quipe est constitu\u00e9e de 3 personnes, le franchis\u00e9, un coach exp\u00e9riment\u00e9 pour veiller au circuit, cela peut \u00eatre deux personnes \u00e0 mi-temps et un coach conseil \u00e0 l’acceuil (obligatoirement une femme). La franchis\u00e9e constitue son \u00e9quipe et nous la validons mais nous pouvons \u00e9galement l’aider dans son recrutement. <\/p>\n

ACF : Donc parlons de cette candidate \u00e0 la franchise Lady Moving…<\/em><\/strong>
NB : Elle doit avoir des qualit\u00e9s relationnelles et commerciales. Elle assure l’accueil doit montrer \u00e0 la fois du dynamisme et de la compr\u00e9hension, \u00eatre \u00e0 l’\u00e9coute des femmes parfois tr\u00e8s complex\u00e9es. Elle s’associe avec un coach : dipl\u00f4m\u00e9 d’Etat. Elle peut avoir une exp\u00e9rience en centre ou avoir \u00e9t\u00e9 animatrice.<\/p>\n

D\u00e9couvrez la franchise Lady Moving<\/a>\u00a0en vid\u00e9o
Rendez vous sur AC Franchise<\/a> TV pour plus de vid\u00e9os<\/p>\n

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Place du concept sur son march\u00e9 :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est un club exclusivement f\u00e9minin, particuli\u00e8rement adapt\u00e9 \u00e0 la femme active qui veut pouvoir obtenir ce qu’elle veut quand elle veut<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Description de l’activit\u00e9 : Le concept est fond\u00e9 sur la personnalisation et l’\u00e9coute. Point de vue du franchiseur ou de la t\u00eate de r\u00e9seau : Interview de Nathalie Boucly, responsable du d\u00e9veloppement Lady Moving. Septembre 2006 AC Franchise : Pouvez-vous nous expliquer votre concept de franchise de club de fitness LADY MOVING? Nathalie Boucly : […]<\/p>\n","protected":false},"author":45,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-296903","post","type-post","status-publish","format-standard","hentry","category-interviews-des-reseaux","entry"],"acf":[],"yoast_head":"\nInterview de Nathalie Boucly, responsable du d\u00e9veloppement Lady Moving<\/title>\n<meta name=\"description\" content=\"Description de l'activit\u00e9 : Le concept est fond\u00e9 sur la personnalisation et l'\u00e9coute. 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