{"id":296905,"date":"2006-08-24T02:00:00","date_gmt":"2006-08-24T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/filature-organisee-de-vos-clients"},"modified":"2006-08-24T02:00:00","modified_gmt":"2006-08-24T01:00:00","slug":"filature-organisee-de-vos-clients","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/filature-organisee-de-vos-clients","title":{"rendered":"Filature organis\u00e9e de vos clients"},"content":{"rendered":"
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Pour mieux conna\u00eetre vos clients, n’h\u00e9sitez pas \u00e0 traquer leurs comportements, \u00e0 noter leurs faits et gestes. Une agence d’enqu\u00eate marketing propose cette m\u00e9thode originale, v\u00e9ritable aide \u00e0 une meilleure adaptation.<\/p>\n

Con\u00e7ue par l’agence In Process, en r\u00e9gion parisienne, la technique consiste \u00e0 filer le consommateur dans sa vie quotidienne. Nestl\u00e9, la RATP ou Orange ont d\u00e9j\u00e0 fait appel \u00e0 ses services. Plus ch\u00e8re qu’une enqu\u00eate classique, la m\u00e9thode se r\u00e9v\u00e8le plus fiable. Contrairement aux informations recueillies par questionnaires, les sond\u00e9s ne trichent pas<\/em><\/strong>. La filature permet de voir les consommateurs agir de mani\u00e8re naturelle. <\/p>\n

Les clients doivent \u00eatre pr\u00e9venus et sont m\u00eame d\u00e9dommag\u00e9s jusqu’\u00e0 100 euros pour la dur\u00e9e de l’\u00e9tude. Mais ils ignorent \u00e0 quels moment ils seront suivis, et par qui.<\/em><\/strong> Les \u00a0\u00bb d\u00e9tectives \u00a0\u00bb quant \u00e0 eux sont des professionnels, sp\u00e9cialis\u00e9s en sciences humaines : sociologues, anthropologues ou ethnologues. Les analyses sont ainsi tr\u00e8s concr\u00e8tes. <\/p>\n

Les agents d’In Process suivent le consommateur aussi bien dans la rue qu’\u00e0 son travail ou pr\u00e8s de son domicile. Apr\u00e8s avoir rep\u00e9r\u00e9 ses habitudes, ils l’attendent puis notent tous ses faits et gestes. Ainsi pour Nestl\u00e9 Waters ils ont remarqu\u00e9 que les clientes posaient tous les vingt pas leurs packs de Contrex, car elles \u00e9taient souvent accompagn\u00e9es d’un enfant auquel elles donnaient la main. In Process a ainsi propos\u00e9 une poign\u00e9e en plastique qui \u00e9vite de meurtrir les doigts. La filature peut donc r\u00e9v\u00e9ler les causes d’une baisse des ventes jusqu’alors ignor\u00e9e. <\/strong><\/em><\/p>\n

Vu dans Capital Juin 2006\u00a0 <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pour mieux conna\u00eetre vos clients, n’h\u00e9sitez pas \u00e0 traquer leurs comportements, \u00e0 noter leurs faits et gestes. Une agence d’enqu\u00eate marketing propose cette m\u00e9thode originale, v\u00e9ritable aide \u00e0 une meilleure adaptation. Con\u00e7ue par l’agence In Process, en r\u00e9gion parisienne, la technique consiste \u00e0 filer le consommateur dans sa vie quotidienne. Nestl\u00e9, la RATP ou Orange […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296905","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nFilature organis\u00e9e de vos clients<\/title>\n<meta name=\"description\" content=\"Pour mieux conna\u00eetre vos clients, n'h\u00e9sitez pas \u00e0 traquer leurs comportements, \u00e0 noter leurs faits et gestes. 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