{"id":296907,"date":"2006-07-06T14:32:00","date_gmt":"2006-07-06T13:32:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-developpement-de-la-franchise-au-maroc-par-a-ouardane-fondateur-de-la-federation-de-la-franchise-8592"},"modified":"2006-07-06T14:32:00","modified_gmt":"2006-07-06T13:32:00","slug":"interview-developpement-de-la-franchise-au-maroc-par-a-ouardane-fondateur-de-la-federation-de-la-franchise-8592","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-developpement-de-la-franchise-au-maroc-par-a-ouardane-fondateur-de-la-federation-de-la-franchise-8592","title":{"rendered":"Interview : D\u00e9veloppement de la franchise au Maroc par A. Ouardane, fondateur de la f\u00e9d\u00e9ration de la franchise"},"content":{"rendered":"
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Les th\u00e8mes abord\u00e9s dans cette interview en 2006 sont le d\u00e9veloppement de la franchise au Maroc, les secteurs les plus d\u00e9velopp\u00e9s, les limitations \u00e0 l’exportation… Mr Ouardane, fondateur de la f\u00e9d\u00e9ration marocaine de la franchise et organisateur du salon, a r\u00e9pondu \u00e0 nos questions. Depuis, la croissance a \u00e9t\u00e9 ralentie car certains franchiseurs et franchis\u00e9s ont essuy\u00e9 les pl\u00e2tres d’un trop grand optimisme et d’une trop faible exp\u00e9rience. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : Est-ce-qu’il y a des secteurs porteurs et d’autres qui ne sont que des illusions ?<\/b>
A Ouardane : Au d\u00e9but il y a eu un engouement sur le secteur de la restauration rapide et aujourd’hui l’habillement repr\u00e9sente 50% des r\u00e9seaux et le fast food 10%. Maintenant c’est le service qui s’ouvre \u00e0 la franchise (enseignement, immobilier, communication).<\/p>\n

AC Franchise : Il y a environ 33 millions d’habitants au Maroc et combien ont les moyens de s’acheter des produits dans des magasins de franchise ?<\/b>
A.Ouardane : La r\u00e9ussite appelle la r\u00e9ussite et il y a un effet d’imitation et seulement 10% de taux d’\u00e9chec ce qui fait que les marocains qui disposent de moyens vont vers l’investissement en franchise et le consommateur est pouss\u00e9 avec l’effet de la TV internationale qui p\u00e9n\u00e8tre tous les foyers et qui donne des exemples de mode de vie. Les gens s’approvisionnent dans les grandes surfaces et cherchent une marque et la franchise leur garantit cela.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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AC Franchise : Y-t-il des franchiseurs d’origine marocaine ?<\/b>
A.Ouardane : Au d\u00e9part, il y avait surtout des franchiseurs \u00e9trangers mais aujourd’hui la franchise maroco-marocaine est en vogue, on compte 20 enseignes marocaines et cela se multiplie. Le probl\u00e8me que l’on a, c’est que le march\u00e9 est ce qu’il est et que beaucoup de franchises maroco-marocaines qui ont bien march\u00e9 Mobilia, Kitea se trouvent \u00e0 bout de souffle et se renouvellent en ouvrant de nouvelles enseignes. La volont\u00e9 des pouvoirs publics est d’encourager la franchise maroco-marocaine pour r\u00e9soudre les probl\u00e8mes d’emplois et d’am\u00e9liorer le niveau de vie et moderniser le commerce. (Note d’AC Franchise : Les meilleures enseignes marocaines ont souvent \u00e9t\u00e9 oblig\u00e9es de se s\u00e9parer de leurs franchis\u00e9s ou de les racheter. Les franchis\u00e9s ne respectaient pas un contrat qu’ils n’avaient pas lu ou pas bien lu et es franchiseurs avaient \u00e9t\u00e9 \u00ab\u00a0optimistes\u00a0\u00bb.) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : On m’a dit qu’il \u00e9tait difficile de trouver de bons emplacements commerciaux et que les centres commerciaux n’\u00e9taient pas toujours d’une qualit\u00e9 suffisante.<\/b>
A.Ouardane : Vous touchez du doigt le probl\u00e8me essentiel auquel se heurte le d\u00e9veloppement de la franchise au Maroc, c’est le foncier. La r\u00e9flexion porte aujourd’hui sur les possibilit\u00e9s d’organiser des zones commerciales qui mettraient \u00e0 la disposition de tous les franchiseurs potentiels des espaces qu’ils peuvent exploiter. Aujourd’hui le foncier est devenu tr\u00e8s cher et les grandes surfaces posent deux probl\u00e8mes : la disponibilit\u00e9 des espaces et le manque de professionnalisme dans la gestion de ces espaces. Probl\u00e8me de l’animation, de la r\u00e9partition des points de vente par m\u00e9tier et surtout la sp\u00e9culation de ceux qui les achetaient pour les revendre plus tard plus cher. Aujourd’hui il y a une r\u00e9flexion faite par la f\u00e9d\u00e9ration et le minist\u00e8re pour organiser tout cela en instaurant des textes l\u00e9gislatifs pour mettre de l’ordre. (Note d’AC Franchise : la sp\u00e9culation sur l’immobilier commercial a \u00e9t\u00e9 extr\u00eame) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : Si je suis franchiseur fran\u00e7ais, \u00e9tranger et que j’ai un franchis\u00e9 au Maroc, vais-je pouvoir toucher mon droit d’entr\u00e9e, mes royalties ou y a \u0096t-il des limitations \u00e0 l’exportation des devises ?<\/b>
A. Ouardane : Il n’y a pas de probl\u00e8me, on peut rapatrier les devises mais il y a une proc\u00e9dure administrative qui n’est pas contraignante \u00e0 laquelle il faut s’astreindre concernant les d\u00e9clarations et l’identification exacte de l’activit\u00e9 et des chiffres r\u00e9alis\u00e9s.  (Note d’AC Franchise : Il faut pr\u00e9senter son contrat de franchise au minist\u00e8re du commerce qui juge si le montant de redevances r\u00e9clam\u00e9 est normal par rapport aux services rendus. Il faut argumenter mais il n’ a pas un barrage administratif.) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Retrouvez la video de cet expert sur Ac Franchise TV.<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les th\u00e8mes abord\u00e9s dans cette interview en 2006 sont le d\u00e9veloppement de la franchise au Maroc, les secteurs les plus d\u00e9velopp\u00e9s, les limitations \u00e0 l’exportation… Mr Ouardane, fondateur de la f\u00e9d\u00e9ration marocaine de la franchise et organisateur du salon, a r\u00e9pondu \u00e0 nos questions. Depuis, la croissance a \u00e9t\u00e9 ralentie car certains franchiseurs et franchis\u00e9s […]<\/p>\n","protected":false},"author":1,"featured_media":296906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-296907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nInterview : D\u00e9veloppement de la franchise au Maroc par A. 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