{"id":296918,"date":"2006-04-20T02:00:00","date_gmt":"2006-04-20T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-concurrence-accrue-dans-linternet"},"modified":"2006-04-20T02:00:00","modified_gmt":"2006-04-20T01:00:00","slug":"une-concurrence-accrue-dans-linternet","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-concurrence-accrue-dans-linternet","title":{"rendered":"Une concurrence accrue dans l&rsquo;internet"},"content":{"rendered":"<div id=\"14923\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"14923\" data-url=\"\/crezeo_widgets\/14923\/update_parameter\"          data-name=\"text\">       Les ventes en ligne connaissent leurs premi\u00e8res difficult\u00e9s, surtout chez les sp\u00e9cialistes high-tech.<\/p>\n<p><strong><em>Le e-commerce fran\u00e7ais montre quelques signes d&rsquo;alerte<\/em><\/strong>. Sur un march\u00e9 en plein d\u00e9veloppement, certains sites connaissent des difficult\u00e9s. On peut expliquer le ph\u00e9nom\u00e8ne d&rsquo;abord par une concurrence accrue et vigoureuse. De nombreux sites se sont cr\u00e9\u00e9s en particulier pour l&rsquo;\u00e9lectronique grand public. Cela continue puisque des marques vendent d\u00e9sormais en direct sur internet .<\/p>\n<p><strong><em>S&rsquo;ensuit un engorgement et une guerre des prix<\/em><\/strong>. Alors qu&rsquo;une marge de 13 \u00e0 17 % semble n\u00e9cessaire pour couvrir les frais g\u00e9n\u00e9raux, certains pratiquent le discount et se contentent de 2 \u00e0 3 %. Ceci acc\u00e9l\u00e8re une sorte de d\u00e9flation sensible \u00e9galement en magasin. <\/p>\n<p>Par ailleurs <em><strong>la logistique n&rsquo;est pas toujours tr\u00e8s au point <\/strong><\/em>pour ces entreprises nouvelles. D\u00e8s qu&rsquo;un certain nombre de livraisons restent en souffrance, la sanction est imm\u00e9diate : on voit les ventes baisser de 30 % dans le trimestre qui suit. <\/p>\n<p>Autre <em><strong>signe d&rsquo;immaturit\u00e9 de ce secteur : un manque de r\u00e9activit\u00e9 <\/strong><\/em>pour offrir le bon produit au bon moment. Certains pensent qu&rsquo;il vaut mieux avoir une offre diversifi\u00e9e pour un march\u00e9 o\u00f9 les produits \u00e0 la mode changent d&rsquo;un No\u00ebl \u00e0 l&rsquo;autre. Tandis que d&rsquo;autres pr\u00f4nent plut\u00f4t la sp\u00e9cialisation. <\/p>\n<p>Enfin, il est clair que l&rsquo;international sera le relais de croissance \u00e0 ma\u00eetriser pour assurer la p\u00e9rennit\u00e9 de ces entreprises r\u00e9centes. <\/p>\n<p>Vu dans LSA N\u00b0 1940 du 16 f\u00e9vrier 2006<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les ventes en ligne connaissent leurs premi\u00e8res difficult\u00e9s, surtout chez les sp\u00e9cialistes high-tech. Le e-commerce fran\u00e7ais montre quelques signes d&rsquo;alerte. Sur un march\u00e9 en plein d\u00e9veloppement, certains sites connaissent des difficult\u00e9s. On peut expliquer le ph\u00e9nom\u00e8ne d&rsquo;abord par une concurrence accrue et vigoureuse. De nombreux sites se sont cr\u00e9\u00e9s en particulier pour l&rsquo;\u00e9lectronique grand public. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296918","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"<!-- 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