{"id":296919,"date":"2006-04-16T02:00:00","date_gmt":"2006-04-16T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lhomme-voyageur-est-aussi-depensier"},"modified":"2006-04-16T02:00:00","modified_gmt":"2006-04-16T01:00:00","slug":"lhomme-voyageur-est-aussi-depensier","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lhomme-voyageur-est-aussi-depensier","title":{"rendered":"L’homme voyageur est aussi d\u00e9pensier"},"content":{"rendered":"
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Dans l’univers des a\u00e9roports les hommes prennent le temps de faire du shopping et ach\u00e8tent davantage, en tout cas plus cher, que les femmes.<\/p>\n

Une \u00e9tude r\u00e9alis\u00e9e par A\u00e9roports de Paris r\u00e9v\u00e8le ce comportement particulier de l’homme. Il existe en effet une client\u00e8le importante d’hommes de 35 \u00e0 55 ans qui se d\u00e9placent pour affaires et passent plus de temps dans les a\u00e9roports qu’en centre-ville. Et dans cet espace particulier ils d\u00e9pensent volontiers 30 % de plus que les femmes en moyenne, c’est ce qui est constat\u00e9 dans les commerces des plates formes de Roissy et Orly<\/em><\/strong>. <\/p>\n

L’\u00e9tude r\u00e9alis\u00e9e par la Soci\u00e9t\u00e9 Added Value s’est pench\u00e9e vers cette cible au vu des statistiques puisque 78,5 millions des voyageurs qui passent chaque ann\u00e9e par les deux grands a\u00e9roports parisiens sont du sexe masculin. Ils repr\u00e9sentent 72 % du chiffre d’affaires des 207 boutiques sur les deux sites. <\/p>\n

Ils y font v\u00e9ritablement du l\u00e8che vitrine et visitent en moyenne 3 magasins. Ils osent entrer dans les parfumeries et les boutiques de lingerie, alors qu’ils fr\u00e9quentent peu ce type de boutiques en ville. On peut dire qu’\u00e0 l’a\u00e9roport \u00a0\u00bb l’homme se l\u00e2che \u00ab\u00a0.<\/em><\/strong>.. Il suffit pour s’en convaincre de constater que lorsqu’une femme d\u00e9pense 36 \u20ac en moyenne, l’homme ach\u00e8te pour 43 \u20ac. Cela est encore plus marquant pour le grand voyageur (il prend plus de 20 fois l’avion sur l’ann\u00e9e) et surtout depuis que les boutiques vont plus loin que le duty free en offrant des produits de mode, d’\u00e9lectronique ou d’optique. <\/p>\n

Parmi eux on peut trouver diff\u00e9rentes typologies<\/em><\/strong>. D’abord les ultrapragmatiques<\/em><\/strong> pour qui le voyage est une contrainte, ils font des achats essentiellement utilitaires et davantage \u00e0 l’aller. Ils ne sont pas tr\u00e8s disponibles, plut\u00f4t press\u00e9s. Ensuite les g\u00e9n\u00e9reux<\/em><\/strong> pour qui le voyage est un moment de transition. Ils ach\u00e8tent plut\u00f4t au retour et sont clients de souvenirs pour la famille ou de produits typiques du pays. Ils appr\u00e9cient les conditionnements uniques et de qualit\u00e9. Il y a par ailleurs les opportunistes<\/em><\/strong> pour qui le voyage est une occasion particuli\u00e8re de shopping. Ils prennent peu l’avion et sont plus jeunes. Ils ach\u00e8tent des produits tr\u00e8s divers, ils veulent faire de bonnes affaires. Ils sont attir\u00e9s par le prix dans les zones d\u00e9tax\u00e9es. Enfin restent les shoppers lib\u00e9r\u00e9s<\/em><\/strong>. Ce sont des passagers internationaux souvent originaires de pays o\u00f9 l’offre commerciale est limit\u00e9e. Ils sont en transit, ach\u00e8tent pour eux ou pour offrir. Ils sont sensibles aux produits associ\u00e9s au luxe, \u00e0 la qualit\u00e9 et au privil\u00e8ge. <\/p>\n

Il est \u00e0 noter que les boutiques d’a\u00e9roport ont perdu l’attrait du prix<\/em><\/strong>. Les articles d\u00e9tax\u00e9s font partie de l’imaginaire du voyage en avion. Les commer\u00e7ants peuvent encore jouer sur les promotions et les produits exclusifs pour attirer le consommateur<\/em><\/strong>. Ainsi la version pour femme du parfum Vetiver de Guerlain ne se vend qu’\u00e0 l’a\u00e9roport, Lanc\u00f4me a aussi d\u00e9velopp\u00e9 pour cet univers une palette de maquillage exclusif… De quoi inciter certains hommes \u00e0 acheter des cadeaux \u00e0 offrir…<\/p>\n

Vu dans LSA 9 mars 2006 N\u00b0 1943<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans l’univers des a\u00e9roports les hommes prennent le temps de faire du shopping et ach\u00e8tent davantage, en tout cas plus cher, que les femmes. Une \u00e9tude r\u00e9alis\u00e9e par A\u00e9roports de Paris r\u00e9v\u00e8le ce comportement particulier de l’homme. Il existe en effet une client\u00e8le importante d’hommes de 35 \u00e0 55 ans qui se d\u00e9placent pour affaires […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296919","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nL'homme voyageur est aussi d\u00e9pensier<\/title>\n<meta name=\"description\" content=\"Dans l'univers des a\u00e9roports les hommes prennent le temps de faire du shopping et ach\u00e8tent davantage, en tout cas plus cher, que les femmes. 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