{"id":296925,"date":"2006-03-03T01:00:00","date_gmt":"2006-03-03T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quelques-chiffres-sur-le-salon-de-la-franchise-de-paris"},"modified":"2006-03-03T01:00:00","modified_gmt":"2006-03-03T00:00:00","slug":"quelques-chiffres-sur-le-salon-de-la-franchise-de-paris","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quelques-chiffres-sur-le-salon-de-la-franchise-de-paris","title":{"rendered":"Quelques chiffres sur le salon de la Franchise de Paris"},"content":{"rendered":"
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A l’approche du salon de la franchise 2005, du 18 au 21 mars, nous revenons sur une \u00e9tude communiqu\u00e9e par les organisateurs sur les visiteurs\u00a0du salon 2002 sachant que les variations sont faibles d’une ann\u00e9e sur l’autre.<\/p>\n

– Motivation n\u00b01 : entreprendre. 93 % des visiteurs sont des entrepreneurs potentiels et 58 % viennent au salon dans le but d’ouvrir une franchise ou une master franchise.
Notre commentaire <\/strong><\/em>: Incertitude : le taux de passage \u00e0 l’acte.<\/p>\n

– Des visiteurs entrepreneurs. La typologie des visiteurs en 2002 est tr\u00e8s professionnelle : 32 % de commer\u00e7ants dont 7 % d\u00e9j\u00e0 franchis\u00e9s, 40 % de cadres, 16 % d’employ\u00e9s, 6 % d’investisseurs et 6 % d’autres professionnels.
Notre commentaire <\/strong><\/em>: Quand l’emploi va bien le taux de cadres baisse mais une constante : de plus en plus de commer\u00e7ants se rendent compte que la Franchise est l\u00e0 pour les aider contre les grosses soci\u00e9t\u00e9s succursalistes.<\/p>\n

Des visiteurs de tous horizons<\/strong><\/em>
35 % des visiteurs viennent de Paris et r\u00e9gion parisienne, 54 % de province et 11 % de l’\u00e9tranger.
Notre commentaire : La province fait 80 % de la population fran\u00e7aise mais 60 % des visiteurs. <\/em><\/strong>Ce n’est pas mal mais Internet fait mieux, bien s\u00fbr. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

A l’approche du salon de la franchise 2005, du 18 au 21 mars, nous revenons sur une \u00e9tude communiqu\u00e9e par les organisateurs sur les visiteurs\u00a0du salon 2002 sachant que les variations sont faibles d’une ann\u00e9e sur l’autre. – Motivation n\u00b01 : entreprendre. 93 % des visiteurs sont des entrepreneurs potentiels et 58 % viennent au 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