{"id":296927,"date":"2006-02-20T15:18:00","date_gmt":"2006-02-20T14:18:00","guid":{"rendered":"https:\/\/ac-franchise.be\/de-cinq-a-8-minutes-frantz-lallement-la-boite-a-pizza-7810"},"modified":"2006-02-20T15:18:00","modified_gmt":"2006-02-20T14:18:00","slug":"de-cinq-a-8-minutes-frantz-lallement-la-boite-a-pizza-7810","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/de-cinq-a-8-minutes-frantz-lallement-la-boite-a-pizza-7810","title":{"rendered":"De cinq \u00e0 8 minutes, Frantz Lallement, La Bo\u00eete \u00e0 Pizza"},"content":{"rendered":"
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\u00ab\u00a0Trouver le juste \u00e9quilibre entre le temps de livraison et la perte potentielle de client\u00e8le car un client qui constate une arriv\u00e9e plus rapide commande plus souvent.\u00a0\u00bb Frantz Lallement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00ab\u00a0Le concept de la <\/b>franchise La Bo\u00eete \u00e0 Pizza<\/b><\/a> est \u00e0 la fois clair et \u00e9volutif. <\/b>La valeur du go\u00fbt permet de mieux fid\u00e9liser les clients. Aussi nous offrons six op\u00e9rations annuelles avec plus de 30 pizzas et des recettes saisonni\u00e8res.\u00a0\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/p>\n
Frantz Lallement, La Bo\u00eete \u00e0 Pizza <\/div>\n<\/p><\/div>\n
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AC Franchise : La livraison est un \u00e9l\u00e9ment important dans votre m\u00e9tier, pouvez-vous en parler ? <\/h3>\n
Frantz Lallement<\/b> : En effet le temps moyen de livraison doit \u00eatre situ\u00e9 entre 25 et 30 minutes. On s’aper\u00e7oit qu’en livrant en 15 \u00e0 20 minutes, on obtient une croissance plus rapide. Donc il est n\u00e9cessaire d’avoir suffisamment de livreurs mais aussi d’\u00eatre situ\u00e9 dans une zone de livraison qui ne soit pas trop \u00e9tendue. Il y a l\u00e0 un dosage judicieux entre le marketing, la masse salariale et le produit. Ce dosage repose sur le p\u00e9rim\u00e8tre de la zone de chalandise. Ainsi quand la livraison peut avoir lieu en 5 \u00e0 8 minutes, ce qui est assez long si on ajoute la remise de l’article et le retour, on valorisera davantage la publicit\u00e9 par coupon pour produits \u00e0 emporter, en revanche entre 0 et 5 minutes, la publicit\u00e9 portera sur le produit livr\u00e9. Cet ensemble de param\u00e8tres repr\u00e9sente un vif int\u00e9r\u00eat pour la cha\u00eene. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : Vous avez \u00e9galement un site internet ? <\/h3>\n
FL<\/b> : Oui, nous nous appuyons sur l’ADSL. La commande par internet est \u00e9galement une possibilit\u00e9 pour le client et il b\u00e9n\u00e9ficie<\/b> l\u00e0 aussi de promotions sp\u00e9ciales. Sur le site il y a des services suppl\u00e9mentaires : des recettes sur la mani\u00e8re de faire des pizzas par exemple. Les nouvelles technologies vont \u00e9galement nous permettre d’\u00e9voluer. Par exemple pour le choix des pizzas sur \u00e9crans plasma dans les points de vente. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : Quels sont les avantages offerts au franchis\u00e9 de La Bo\u00eete \u00e0 Pizza ? <\/h3>\n
FL<\/b> : Nous lui apportons une v\u00e9ritable gestion du r\u00e9seau, nous g\u00e9rons les campagnes<\/b>. Nous lui permettons aussi de bien comprendre le produit et le management de son point de vente. Nous constatons que la rentabilit\u00e9 est int\u00e9ressante chez nous. Ainsi le chiffre d’affaires par unit\u00e9 est d’environ 31 000 \u20ac. Et puis la connaissance du m\u00e9tier et des param\u00e8tres que nous \u00e9voquions lui assure une bonne rentabilit\u00e9. Nous avons une centrale d’achat performante et un service marketing que je qualifierais de \u00a0\u00bb bouillonnant \u00ab\u00a0. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC Franchise : Quels efforts leur demandez-vous en retour ? <\/h3>\n
FL<\/b> : D’abord je leur demande d’avoir un \u00e9tat d’esprit d’\u00e9quipe, de partager les id\u00e9es et aussi d’appr\u00e9cier la gourmandise du produit<\/b>. Nous souhaitons qu’ils participent \u00e0 la vie du r\u00e9seau. Nous avons des commissions qui leur sont ouvertes pour le marketing ou le produit. Par ailleurs ils ont au d\u00e9part un apport personnel de 30 \u00e0 35 000 \u20ac sur les 120 \u00e0 140 000 que repr\u00e9sente le projet.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0Trouver le juste \u00e9quilibre entre le temps de livraison et la perte potentielle de client\u00e8le car un client qui constate une arriv\u00e9e plus rapide commande plus souvent.\u00a0\u00bb Frantz Lallement. \u00ab\u00a0Le concept de la franchise La Bo\u00eete \u00e0 Pizza est \u00e0 la fois clair et \u00e9volutif. La valeur du go\u00fbt permet de mieux fid\u00e9liser les clients. 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