{"id":296929,"date":"2006-02-07T01:00:00","date_gmt":"2006-02-07T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-premier-salon-de-la-franchise-en-algerie-fut-un-succes-4666"},"modified":"2006-02-07T01:00:00","modified_gmt":"2006-02-07T00:00:00","slug":"le-premier-salon-de-la-franchise-en-algerie-fut-un-succes-4666","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-premier-salon-de-la-franchise-en-algerie-fut-un-succes-4666","title":{"rendered":"Le premier salon de la franchise en Alg\u00e9rie fut un succ\u00e8s"},"content":{"rendered":"
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Forum Franchise Alg\u00e9rie, le 1er salon international de la franchise en Alg\u00e9rie vient de se d\u00e9rouler \u00e0 Alger du 3 au 5 f\u00e9vrier 2006 avec le soutien et la participation active de AC Franchise.<\/p>\n

Saluons l’\u00e9nergie d\u00e9ploy\u00e9e par l’\u00e9quipe du Cercle, l’organisateur de ce premier salon, sous l’impulsion de son PdG Hassan Bouzeliffa et de sa directrice A\u00efda Kabouya dans des d\u00e9lais inhabituels car r\u00e9duits \u00e0 quelques mois.<\/p>\n

Les quelques exposants eurent des contacts concrets et profit\u00e8rent m\u00eame parfois de leur s\u00e9jour pour visiter les emplacements propos\u00e9s par les investisseurs alg\u00e9riens int\u00e9ress\u00e9s par leur franchise. Ce fut le cas de Mobis, Alpha beaut\u00e9, H\u00f4tels Balladins, Mango, etc..  Pano Boutique a d’ailleurs sign\u00e9 sur son stand son premier contrat de franchise alg\u00e9rien avec le franchis\u00e9 qui avait accept\u00e9 d’attendre le salon pour le faire. <\/p>\n

Cette premi\u00e8re est le symbole de la possible ouverture de l’Alg\u00e9rie au nouveau commerce international. Cet \u00e9v\u00e8nement \u00e9tait plac\u00e9 sous le patronage du minist\u00e8re du commerce qui y fit deux interventions dans le cadre des conf\u00e9rences. La seconde intervention permit d’ailleurs un \u00e9change entre la salle, la directrice du commerce au minist\u00e8re et votre serviteur sur le cadre juridique n\u00e9cessaire \u00e0 l’\u00e9panouissement de la franchise et nous avons rencontr\u00e9 une grande attention pour l’exp\u00e9rience europ\u00e9enne que nous avons communiqu\u00e9e.<\/p>\n

Certes, la franchise est encore bien peu d\u00e9velopp\u00e9e dans le pays mais le mouvement est en marche et les franchiseurs fran\u00e7ais sont attendus car leurs marques sont d\u00e9j\u00e0 connues. Les alg\u00e9riens regardent beaucoup la t\u00e9l\u00e9vision fran\u00e7aise, lisent des journaux en fran\u00e7ais, partagent avec leur famille install\u00e9e en France la m\u00eame connaissance des marques fran\u00e7aises, etc… Nombreux sont les alg\u00e9riens qui nous ont demand\u00e9 de dire aux marques fran\u00e7aises de ne pas laisser le champ libre aux am\u00e9ricains ou aux espagnols, italiens et autres europ\u00e9ens.<\/p>\n

AC Franchise assura son r\u00f4le d’information en organisant trois conf\u00e9rences didactiques anim\u00e9es par le signataire (Qu’est-ce que la franchise ? Le contrat de franchise. Les aspects financiers de la franchise), en animant les \u00e9changes avec les autres intervenants et avec la salle et en y tenant un stand.  Les conf\u00e9rences furent suivies par un public nombreux et donn\u00e8rent lieu \u00e0 des \u00e9changes qui d\u00e9montr\u00e8rent \u00e0 la fois le besoin d’information d’une large partie du public et le haut niveau d’int\u00e9r\u00eat provoqu\u00e9 par le commerce dans ses formes les plus modernes.<\/p>\n

Nous publierons prochainement le bilan qui nous sera communiqu\u00e9 par les organisateurs ainsi qu’une analyse sur la franchise en Alg\u00e9rie.<\/p>\n

A suivre….<\/p>\n

Jean Samper
Consultant en Franchise<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Forum Franchise Alg\u00e9rie, le 1er salon international de la franchise en Alg\u00e9rie vient de se d\u00e9rouler \u00e0 Alger du 3 au 5 f\u00e9vrier 2006 avec le soutien et la participation active de AC Franchise. Saluons l’\u00e9nergie d\u00e9ploy\u00e9e par l’\u00e9quipe du Cercle, l’organisateur de ce premier salon, sous l’impulsion de son PdG Hassan Bouzeliffa et de sa directrice 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