{"id":296931,"date":"2006-01-13T22:18:00","date_gmt":"2006-01-13T21:18:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-du-franchiseur-body-one-2423"},"modified":"2006-01-13T22:18:00","modified_gmt":"2006-01-13T21:18:00","slug":"interview-du-franchiseur-body-one-2423","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-du-franchiseur-body-one-2423","title":{"rendered":"Interview du franchiseur Body One"},"content":{"rendered":"
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La franchise Body one<\/b><\/a> est un concept de lingerie \u00ab\u00a0chic et pas cher\u00a0\u00bb <\/b>pour une client\u00e8le plut\u00f4t jeune, int\u00e9grant aujourd’hui maillots de bain et lingerie de nuit. L’int\u00e9rieur de magasin permet de disposer d’un espace suffisant pour vendre la lingerie de nuit et des maillots de bain en plus de la lingerie traditionnelle, ils doivent avoir une surface de boutique de l’ordre de 70 \u00e0 80 m2 sur un emplacement 1 ou 1bis.<\/p>\n

Note ajout\u00e9e par AC Franchise en 2015 : H\u00e9las, cette franchise a depuis disparu. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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AC Franchise : Comment se situe votre enseigne Body One sur le march\u00e9 ? <\/h3>\n
Marc Seroussi <\/b>: Nous sommes consid\u00e9r\u00e9s comme leader de la lingerie sur le march\u00e9 fran\u00e7ais<\/b>, nous avons aujourd’hui 120 magasins \u00e0 notre enseigne et devrions en avoir 140 fin 2006. Notre introduction en bourse en octobre 2004 nous a permis de lever des fonds pour acc\u00e9l\u00e9rer notre d\u00e9veloppement , ce qui a permis d’assoir notre notori\u00e9t\u00e9, notre chiffre d affaires a d’ailleurs bien augment\u00e9 cette ann\u00e9e . <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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AC F Comment \u00eates vous organis\u00e9 ? <\/h3>\n
MS<\/b> : Nos produits sont fabriqu\u00e9s pour 1\/3 en Asie et pour 2\/3 en Italie, Turquie et Tunisie. Nous avons nos propres stylistes, int\u00e9gr\u00e9s ou en free lance. Tous les mois nous communiquons dans des revues f\u00e9minines importantes comme Elle et Isa et nous obtenons de nombreux r\u00e9dactionnels dans sept \u00e0 dix magazines chaque mois. Pour les maillots nous avons une collection permanente et pour la lingerie des collections tr\u00e8s identifi\u00e9es.<\/b> La prochaine collection est tr\u00e8s sexy pour l’hiver 2005-2006, avec du rouge et du noir.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF Quels avantages apportez-vous aux franchis\u00e9s Body One ?<\/h3>\n
MS<\/b> : Il y a un droit d’entr\u00e9e mais pas de frais de pub, ni redevance, ni royalties. <\/b>La PLV est offerte. les franchises travaillent avec un stock tendu puisque notre centrale r\u00e9assortit r\u00e9guli\u00e8rement les produits vendus, le nouveau contrat d affiliation est un r\u00e9el succ\u00e9s puisque nous r\u00e9troc\u00e9dons \u00e0 notre affili\u00e9 45% du chiffre d affaires.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quelle est votre actualit\u00e9 ?<\/h3>\n
 MS <\/b>: Nous pr\u00e9voyons un d\u00e9veloppement sur l’Asie et une master franchise au Mexique ainsi qu’\u00e0 l’Ile Maurice, autant dire que nous attaquons l’international.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Body one est un concept de lingerie \u00ab\u00a0chic et pas cher\u00a0\u00bb pour une client\u00e8le plut\u00f4t jeune, int\u00e9grant aujourd’hui maillots de bain et lingerie de nuit. L’int\u00e9rieur de magasin permet de disposer d’un espace suffisant pour vendre la lingerie de nuit et des maillots de bain en plus de la lingerie traditionnelle, ils doivent […]<\/p>\n","protected":false},"author":1,"featured_media":296930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-296931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview 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