{"id":296938,"date":"2005-12-12T11:49:00","date_gmt":"2005-12-12T10:49:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-nouvelle-vie-par-le-franchise-bureau-vallee-de-valence-7447"},"modified":"2005-12-12T11:49:00","modified_gmt":"2005-12-12T10:49:00","slug":"une-nouvelle-vie-par-le-franchise-bureau-vallee-de-valence-7447","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-nouvelle-vie-par-le-franchise-bureau-vallee-de-valence-7447","title":{"rendered":"Une nouvelle vie par le franchis\u00e9 Bureau Vall\u00e9e de Valence"},"content":{"rendered":"
\n
\n
AC Franchise : Pourquoi avoir choisi le r\u00e9seau de franchise Bureau Vall\u00e9e?<\/em><\/strong>
LL : Je me suis install\u00e9 cette ann\u00e9e. En fait je venais d’avoir 40 ans et j’avais fait me semble-t-il le tour de mon premier m\u00e9tier : chef de projet. Je voulais \u00e0 la fois changer de m\u00e9tier et devenir mon propre patron. De plus j’ai d\u00e9cid\u00e9 de fuir la R\u00e9gion Parisienne, avec femme et enfants. Quand j’ai pris cette d\u00e9cision, je me suis rendu au salon de la Franchise. J’avais \u00e9limin\u00e9 deux options: celle d’une reprise et celle d’une cr\u00e9ation en isol\u00e9. J’ai analys\u00e9 trois secteurs d’activit\u00e9 possibles pour moi mais aussi des secteurs qui me semblaient porteurs. J’ai finalement retenu les fournitures de bureau et mon choix d\u00e9finitif s’est assez rapidement port\u00e9 sur Bureau Vall\u00e9e. <\/p>\n

AC Franchise : Qu’est-ce qui a \u00e9t\u00e9 d\u00e9terminant dans le choix de cette enseigne ?<\/em><\/strong>
LL : Il y a deux raisons essentielles d’abord le discount, les produits sont de qualit\u00e9 et abordables. Et le fait que cette enseigne propose une centrale de r\u00e9f\u00e9rencement, il y a une \u00e9quipe d’acheteurs qui analyse les produits, n\u00e9gocie avec les fournisseurs, puis le franchis\u00e9 reste libre de ses commandes. Par ailleurs tous les mois une campagne de publicit\u00e9 est propos\u00e9e et plusieurs millions d’exemplaires de tracts sont diffus\u00e9s, des affiches mettent en avant les bons produits. La m\u00e9canique est bien rod\u00e9e. <\/p>\n

AC Franchise : C’est important pour vous cette organisation en r\u00e9seau ?<\/em><\/strong>
LL : Oui on constate que le r\u00e9seau se porte bien, il suffit de voir la progression du nombre d’ouvertures. Personnellement avec mon ancien m\u00e9tier je ne craignais pas l’aspect management mais pour le reste, j’ai pu dans le r\u00e9seau m’initier aux diff\u00e9rents postes, j’ai re\u00e7u une formation sur les produits, pour moi c’est une reconversion \u00e0 180 \u00b0. Aujourd’hui je peux m’investir dans cette activit\u00e9, avec mon \u00e9pouse. C’est gr\u00e2ce au r\u00e9seau que j’y suis arriv\u00e9 aussi rapidement. Mais cela reste une vraie cr\u00e9ation d’entreprise, je suis autonome dans la prise de d\u00e9cision. <\/p>\n

AC Franchise : Vous avez ouvert en avril dernier, comment cela se passe-t-il ?<\/em><\/strong>
LL : La progression est normale. Je suis optimiste, la fr\u00e9quentation a doubl\u00e9, l’activit\u00e9 a vraiment d\u00e9marr\u00e9 depuis mi-juillet. Je suis dans une zone assez concurrentielle, il faut continuer \u00e0 fournir des efforts. Mais je suis fier de mon magasin, il est bien garni, les produits sont bien pr\u00e9sent\u00e9s, avec des couleurs agr\u00e9ables, l’\u00e9quipe est sympathique… Je suis dans une phase de prise de march\u00e9, je dois tenir compte de chaque crit\u00e8re de qualit\u00e9. <\/p>\n

AC Franchise : Quel conseil donneriez-vous \u00e0 un futur candidat ?
<\/em><\/strong>LL : Il doit savoir que le r\u00e9seau est l\u00e0 en soutien, si vous posez une question, on vous apporte la r\u00e9ponse. Mais on reste seul ma\u00eetre \u00e0 bord. Vous \u00eates un vrai cr\u00e9ateur d’entreprise. Il faut aller de l’avant et se donner dans son activit\u00e9. Par exemple pour la communication, je d\u00e9cide, je suis conseill\u00e9 par le r\u00e9seau mais j’assume mes choix. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

AC Franchise : Pourquoi avoir choisi le r\u00e9seau de franchise Bureau Vall\u00e9e? LL : Je me suis install\u00e9 cette ann\u00e9e. En fait je venais d’avoir 40 ans et j’avais fait me semble-t-il le tour de mon premier m\u00e9tier : chef de projet. Je voulais \u00e0 la fois changer de m\u00e9tier et devenir mon propre patron. 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