{"id":296941,"date":"2005-12-02T01:00:00","date_gmt":"2005-12-02T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-sms-nouvel-outil-marketing"},"modified":"2005-12-02T01:00:00","modified_gmt":"2005-12-02T00:00:00","slug":"le-sms-nouvel-outil-marketing","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-sms-nouvel-outil-marketing","title":{"rendered":"Le SMS, nouvel outil marketing"},"content":{"rendered":"
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Les textos ou SMS sont d\u00e9sormais utilis\u00e9s par de nombreux possesseurs de t\u00e9l\u00e9phones mobiles. Vous pouvez les utiliser \u00e0 des fins commerciales.<\/p>\n

Souvenez-vous de ce dimanche de boycot des messages courts… Les op\u00e9rateurs n’en ont-ils pas profit\u00e9 pour vous en envoyer ? Et oui vous recevez de plus en plus de messages courts pour vous inciter soit \u00e0 appeler, soit \u00e0 consulter vos courriels… C’est que \u00e7a marche ! Le SMS, short messaging service, comprend 160 caract\u00e8res ou 130 maximum. Votre mailing doit donc \u00eatre particuli\u00e8rement bref ! C’est le moment de faire preuve de cr\u00e9ativit\u00e9, car vous devez pourtant respecter les r\u00e8gles du marketing direct : dramatisation, solution, action. <\/p>\n

L’id\u00e9al est que votre client soit d’accord, donc le SMS-mailing ne s’utilise pas -en principe- en pure prospection. Le t\u00e9l\u00e9phone mobile appartient \u00e0 la sph\u00e8re priv\u00e9e. Le taux d’acceptation sera positif si votre client a l’impression de b\u00e9n\u00e9ficier d’une valeur ajout\u00e9e :\u00a0 cadeaux, promotions… Ensuite ayez le souci de la qualit\u00e9 r\u00e9dactionnel de votre message. Vous devez certes \u00eatre concis, mais aussi apporter une information plus ou moins lapidaire. Terminez par un imp\u00e9ratif : appelez le ou connectez vous \u00e0… <\/p>\n

Dominique Deslandes <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les textos ou SMS sont d\u00e9sormais utilis\u00e9s par de nombreux possesseurs de t\u00e9l\u00e9phones mobiles. Vous pouvez les utiliser \u00e0 des fins commerciales. Souvenez-vous de ce dimanche de boycot des messages courts… Les op\u00e9rateurs n’en ont-ils pas profit\u00e9 pour vous en envoyer ? Et oui vous recevez de plus en plus de messages courts pour vous […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-296941","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nLe SMS, nouvel outil marketing<\/title>\n<meta name=\"description\" content=\"Les textos ou SMS sont d\u00e9sormais utilis\u00e9s par de nombreux possesseurs de t\u00e9l\u00e9phones mobiles. 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