{"id":296944,"date":"2005-11-17T01:00:00","date_gmt":"2005-11-17T00:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-pme-simplante-en-chine-avec-succes"},"modified":"2005-11-17T01:00:00","modified_gmt":"2005-11-17T00:00:00","slug":"une-pme-simplante-en-chine-avec-succes","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-pme-simplante-en-chine-avec-succes","title":{"rendered":"Une PME s’implante en Chine avec succ\u00e8s"},"content":{"rendered":"
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La cha\u00eene Cinq \u00e0 Sec a ouvert 2 pressings \u00e0 Shanghai, moyennant quelques am\u00e9nagements comme le changement de nom, une traduction d’une sorte de slogan \u00a0\u00bb les 5 merveilleux du propre \u00ab\u00a0.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le syst\u00e8me D est la cl\u00e9 de la r\u00e9ussite du teinturier fran\u00e7ais en Chine<\/strong><\/em>. Avec un investissement de 500 000 euros, un an de pr\u00e9paration et un commando de quinze personnes, il a commenc\u00e9 doucement : deux magasins fin 2005. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Forte d’une exp\u00e9rience internationale puisqu’elle est pr\u00e9sente dans 30 pays, l’enseigne a tout naturellement mis le cap sur le g\u00e9ant asiatique. Le pdg a \u00e9t\u00e9 convaincu par trois constats : d’abord l’entr\u00e9e de la Chine dans l’organisation mondiale du commerce en 2001, la lib\u00e9ralisation des services et l’\u00e9l\u00e9vation du niveau de vie<\/strong>. <\/em>Un patron local a rapidement \u00e9t\u00e9 recrut\u00e9, en contact permanent avec le si\u00e8ge. J\u00e9r\u00f4me Cambounet est l’homme qui convient, 26 ans, dipl\u00f4m\u00e9 de l’ESCP, il conseillait les entreprises fran\u00e7aises d\u00e9sirant s’implanter \u00e0 Shangai. Il a juste fallu qu’il apprenne le m\u00e9tier. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais son carnet d’adresse a permis de trouver le fameux \u00a0\u00bb sponsor \u00a0\u00bb n\u00e9cessaire pour s’installer en Chine. Apr\u00e8s avoir\u00a0modifi\u00e9 le nom, il fallait ensuite chercher l’emplacement. L’entrepreneur a choisi de s’installer dans un nouveau quartier d’affaires <\/em><\/strong>fr\u00e9quent\u00e9 \u00e0 40 % par des \u00e9trangers et \u00e0 c\u00f4t\u00e9 de l’hyper Auchan de Yangpu, un quartier populaire<\/em><\/strong>. Une petite \u00e9quipe a \u00e9t\u00e9 recrut\u00e9e et quelques affiches appos\u00e9es sur les vitrines des deux magasins pour d\u00e9nicher les repasseuses. Les salaires sont un peu sup\u00e9rieurs \u00e0 ceux de la concurrence afin de s’assurer leur fid\u00e9lit\u00e9 et les horaires sont adapt\u00e9s \u00e0 l’environnement local avec une ouverture 7 jours sur 7. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans Management – Novembre 2005 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La cha\u00eene Cinq \u00e0 Sec a ouvert 2 pressings \u00e0 Shanghai, moyennant quelques am\u00e9nagements comme le changement de nom, une traduction d’une sorte de slogan \u00a0\u00bb les 5 merveilleux du propre \u00ab\u00a0. Le syst\u00e8me D est la cl\u00e9 de la r\u00e9ussite du teinturier fran\u00e7ais en Chine. Avec un investissement de 500 000 euros, un an 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