{"id":296951,"date":"2005-09-24T02:00:00","date_gmt":"2005-09-24T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/rajeunissement-de-loffre-et-exportations"},"modified":"2005-09-24T02:00:00","modified_gmt":"2005-09-24T01:00:00","slug":"rajeunissement-de-loffre-et-exportations","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/rajeunissement-de-loffre-et-exportations","title":{"rendered":"Rajeunissement de l’offre et exportations"},"content":{"rendered":"
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L’enseigne d’\u00e9quipement de la table, Genevi\u00e8ve Lethu, s’adresse \u00e0 une client\u00e8le plus jeune et progresse sur les march\u00e9s ext\u00e9rieurs. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Genevi\u00e8ve Lethu repr\u00e9sente aujourd’hui 150 boutiques dont un tiers \u00e0 l’export<\/em><\/strong>, majoritairement des franchises. Trois nouveaux points de vente doivent s’ouvrir d’ici la fin de l’ann\u00e9e : \u00e0 Bruxelles, \u00e0 Hongkong et \u00e0 Alger. Une extension au Maghreb est pr\u00e9vue gr\u00e2ce \u00e0 la Master franchise, la France reste en effet\u00a0une r\u00e9f\u00e9rence culturelle importante dans ce secteur. Implant\u00e9e en Europe du Sud, l’enseigne vise aussi l’Europe du Nord. En France il reste une quinzaine d’ouvertures possibles avant d’atteindre le seuil. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La moiti\u00e9 du r\u00e9seau est d\u00e9sormais au concept de troisi\u00e8me g\u00e9n\u00e9ration <\/em><\/strong>et 75 % sont informatis\u00e9s. La collection automne hiver 2005-2006 marque une \u00e9volution et inclut une s\u00e9rie de produits astucieux, originaux et accessibles en prix afin d’attirer une client\u00e8le plus jeune<\/em><\/strong>. L’assiette est plus moderne et ne d\u00e9passe pas le prix psychologique de 10 \u20ac. Des kits sont mis en avant et de plus en plus les produits sont exclusifsde la marque Genevi\u00e8ve Lethu. Le linge de table reste sobre et qualitatif. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La soci\u00e9t\u00e9 est aujourd’hui ind\u00e9pendante du Gie Fliba qui a \u00e9t\u00e9 rachet\u00e9 par Arc International. Le chiffre d’affaires 2004 \u00e9tait en l\u00e9g\u00e8re progression (+2%) mais il semble que le premier semestre 2005 ait \u00e9t\u00e9 plus difficile. Avec les nouvelles ouvertures la situation devrait progresser, d’autant que le second semestre repr\u00e9sente traditionnellement 65 % du chiffre d’affaires annuel. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dominique Deslandes <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

L’enseigne d’\u00e9quipement de la table, Genevi\u00e8ve Lethu, s’adresse \u00e0 une client\u00e8le plus jeune et progresse sur les march\u00e9s ext\u00e9rieurs. Genevi\u00e8ve Lethu repr\u00e9sente aujourd’hui 150 boutiques dont un tiers \u00e0 l’export, majoritairement des franchises. Trois nouveaux points de vente doivent s’ouvrir d’ici la fin de l’ann\u00e9e : \u00e0 Bruxelles, \u00e0 Hongkong et \u00e0 Alger. Une extension […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[140],"class_list":["post-296951","post","type-post","status-publish","format-standard","hentry","category-actualites-des-reseaux","tag-politique-concept-produit","entry"],"acf":[],"yoast_head":"\nRajeunissement de l'offre et exportations<\/title>\n<meta name=\"description\" content=\"L'enseigne d'\u00e9quipement de la table, Genevi\u00e8ve Lethu, s'adresse \u00e0 une client\u00e8le plus jeune et progresse sur les march\u00e9s ext\u00e9rieurs. 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