{"id":296954,"date":"2005-09-10T02:00:00","date_gmt":"2005-09-10T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-se-leve-a-lest"},"modified":"2005-09-10T02:00:00","modified_gmt":"2005-09-10T01:00:00","slug":"la-franchise-se-leve-a-lest","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-se-leve-a-lest","title":{"rendered":"La franchise se l\u00e8ve \u00e0 l’Est"},"content":{"rendered":"
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Le commerce russe avait largement d\u00e9sappris l’art de la marque, il y reprend go\u00fbt avec notamment l’influence de quelques enseignes europ\u00e9ennes et am\u00e9ricaines. La franchise para\u00eet alors une strat\u00e9gie de choix <\/em><\/strong>dans le milieu des affaires. A l’heure actuelle il y aurait plus de 200 r\u00e9seaux de franchise en Russie. De nombreux obstacles persistent : mauvaise qualit\u00e9 des syst\u00e8mes informatiques, opacit\u00e9 de la comptabilit\u00e9, cadre juridique flou, m\u00e9connaissance de la propri\u00e9t\u00e9 industrielle… A ceci s’ajoute le manque de soutien de l’Etat et la mollesse des banques.\u00a0<\/p>\n

Les choses \u00e9voluent cependant, les juristes russes mettent au point des combinaisons refl\u00e9tant dans le contrat les dispositions de la franchise et certaines r\u00e9gions sont en demande d’un d\u00e9veloppement commercial moderne. Etam et La Boucherie y ont fait leur entr\u00e9e avec d’autres franchises occidentales et russes. Pour l’Ukraine la franchise est chose r\u00e9cente<\/em><\/strong>. Elle vient de se doter, comme la Russie, d’une association de franchise relativement active. En Ukraine la franchise permet de d\u00e9velopper des marques et des savoir-faire locaux dans le domaine de la restauration, du pr\u00eat-\u00e0-porter, des voyages, du commerce sp\u00e9cialis\u00e9… le plus gros ukrainien est le chausseur Monarkh. Pour une enseigne il est bon de savoir parier sur l’avenir. L’Ukraine et la Russie fabriquent tous les ans des milliers d’entrepreneurs qui d\u00e9couvrent l’\u00e9conomie moderne. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Dominique Deslandes<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le commerce russe avait largement d\u00e9sappris l’art de la marque, il y reprend go\u00fbt avec notamment l’influence de quelques enseignes europ\u00e9ennes et am\u00e9ricaines. La franchise para\u00eet alors une strat\u00e9gie de choix dans le milieu des affaires. A l’heure actuelle il y aurait plus de 200 r\u00e9seaux de franchise en Russie. De nombreux obstacles persistent : 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