{"id":296958,"date":"2005-06-29T02:00:00","date_gmt":"2005-06-29T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lagence-pilote-de-valence-aurait-double-sa-clientele-en-2-mois"},"modified":"2005-06-29T02:00:00","modified_gmt":"2005-06-29T01:00:00","slug":"lagence-pilote-de-valence-aurait-double-sa-clientele-en-2-mois","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lagence-pilote-de-valence-aurait-double-sa-clientele-en-2-mois","title":{"rendered":"L’agence pilote de Valence aurait doubl\u00e9 sa client\u00e8le en 2 mois"},"content":{"rendered":"
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Thierry Abriat, dirigeant associ\u00e9 d’ILLICO TRAVAUX, s’est rendu lundi 30 mai 2005 \u00e0 Valence, pour dresser un premier bilan de l’agence avec pas-de-porte apr\u00e8s 2 mois d’activit\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce bilan est positif et les chiffres rapport\u00e9s r\u00e9v\u00e8lent les avantages du couplage entre une vitrine et l’activit\u00e9 de courtier<\/strong>. En effet, cette pr\u00e9sence physique dans un lieu tr\u00e8s fr\u00e9quent\u00e9 (supermarch\u00e9, enseigne du bricolage, la poste, mairie de Valence) g\u00e9n\u00e8re un flux de passage important. Jusqu’ici sollicit\u00e9 par des personnes connaissant le service par le bouche \u00e0 oreille, la communication locale ou le site Internet, le courtier b\u00e9n\u00e9ficie aujourd’hui d’un ph\u00e9nom\u00e8ne d’int\u00e9r\u00eat inh\u00e9rent \u00e0 son exposition au grand public. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Interpell\u00e9s par le message de la vitrine, de nombreux professionnels (artisans et entreprises de travaux) d\u00e9sirent travailler avec le r\u00e9seau de comp\u00e9tences et se pr\u00e9sentent r\u00e9guli\u00e8rement pour \u00eatre r\u00e9f\u00e9renc\u00e9s<\/strong>. De m\u00eame, des particuliers ayant des projets de r\u00e9novation n’h\u00e9sitent pas \u00e0 franchir la porte pour qualifier leur demande. A l’inverse, une certaine tranche du grand public cherche uniquement des informations et sollicite en premier lieu les conseils de l’agence. Ce nouveau type de prospect est malgr\u00e9 tout tr\u00e8s int\u00e9ressant puisque la moiti\u00e9 d’entre eux fait ensuite appel au courtier pour leur travaux. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le pas-de-porte a eu pour effet de g\u00e9n\u00e9rer 3 \u00e0 5 clients suppl\u00e9mentaires par jour par rapport \u00e0 l’activit\u00e9 sans devanture, soit un total de 80 \u00e0 100 clients par mois pour l’agence de Valence.<\/strong> Globalement, 50% des personnes entrantes trouvent une solution en ad\u00e9quation avec leur besoin et deviennent des clients.
Additionn\u00e9s \u00e0 l’activit\u00e9 sans vitrine pr\u00e9c\u00e9dant ces 2 mois d’ouverture, ce sont pr\u00e8s de 1660 devis qui ont \u00e9t\u00e9 d\u00e9livr\u00e9s depuis le d\u00e9but de l’ann\u00e9e. Au-del\u00e0 des chiffres r\u00e9v\u00e9lateurs, ce lieu de rencontre cr\u00e9dibilise le m\u00e9tier et permet d’obtenir encore plus de formalisme avec les professionnels. Les exigences du service sont donc renforc\u00e9es et permettent d’obtenir des devis encore plus rapidement.
Le courtier dispose \u00e0 pr\u00e9sent d’un confort de travail non n\u00e9gligeable puisque la client\u00e8le vient \u00e0 lui, ce qui minimise ses d\u00e9placements et ses co\u00fbts de communication locale. L’am\u00e9nagement du temps de travail est \u00e9galement facilit\u00e9 par de nombreux professionnels apportant les devis directement \u00e0 l’agence, une occasion de parcourir ensemble la proposition et de maintenir un bon relationnel.
L’analyse de cette implantation refl\u00e8te les avantages consid\u00e9rables qu’apporte une vitrine pour le m\u00e9tier de courtier en travaux et certains concessionnaires envisagent d\u00e8s \u00e0 pr\u00e9sent l’ouverture de leur propre agence. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Communiqu\u00e9<\/strong> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Thierry Abriat, dirigeant associ\u00e9 d’ILLICO TRAVAUX, s’est rendu lundi 30 mai 2005 \u00e0 Valence, pour dresser un premier bilan de l’agence avec pas-de-porte apr\u00e8s 2 mois d’activit\u00e9. Ce bilan est positif et les chiffres rapport\u00e9s r\u00e9v\u00e8lent les avantages du couplage entre une vitrine et l’activit\u00e9 de courtier. En effet, cette pr\u00e9sence physique dans un lieu 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