{"id":296966,"date":"2005-06-17T02:00:00","date_gmt":"2005-06-17T01:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/easyfairs-franchise-lille-a-lheure-du-bilan"},"modified":"2005-06-17T02:00:00","modified_gmt":"2005-06-17T01:00:00","slug":"easyfairs-franchise-lille-a-lheure-du-bilan","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/easyfairs-franchise-lille-a-lheure-du-bilan","title":{"rendered":"EasyFairs Franchise Lille \u00e0 l’heure du bilan"},"content":{"rendered":"
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Le salon EasyFairs Franchise Lille qui s’est tenu les 30 et 31 mai au Grand Palais a accueilli 650 visiteurs avec un haut niveau de qualification et des projets r\u00e9ellement identifi\u00e9s.<\/p>\n

Les r\u00e9sultats de l’\u00e9tude men\u00e9e\u00a0au cours de la manifestation aupr\u00e8s des visiteurs t\u00e9moignent du niveau de leur qualification, apportant des pr\u00e9cisions qualitatives sur leur profil et leur degr\u00e9 d’avancement dans leur projet d’investissement. :Les visiteurs montrent de r\u00e9els profils professionnels<\/strong>. Pour plus de 60%, les visiteurs \u00e9taient des salari\u00e9s en entreprise, des commer\u00e7ants ainsi que des cadres en recherche d’emploi, tous d\u00e9sireux de\u00a0 faire leur choix d’enseigne sur la r\u00e9gion. 50% des visiteurs sont venus sur le salon avec un r\u00e9el projet et une capacit\u00e9 d’investissement allant jusqu’\u00e0 75 000\u20ac ou plus<\/strong> pour 30 % d’entre eux. Les secteurs d’investissement rep\u00e9r\u00e9s sont : l’alimentaire, les services et l’\u00e9quipement de la personne (avec une pr\u00e9dilection pour le secteur sant\u00e9- beaut\u00e9), le commerce sp\u00e9cialis\u00e9 comme l’immobilier <\/p>\n

Cette \u00e9tude confirme parall\u00e8lement l’int\u00e9r\u00eat manifest\u00e9 tant par les enseignes exposantes que par leurs partenaires potentiels pour la proximit\u00e9 g\u00e9ographique <\/strong>et professionnelle d’un tel \u00e9v\u00e9nement comme pour la qualit\u00e9 des rendez-vous d’affaires qui en r\u00e9sultent.\u00a0 Les exposants ont consid\u00e9r\u00e9 ce salon comme une r\u00e9elle plate forme de rendez-vous <\/strong>et un moyen de nouer des contacts tr\u00e8s positifs avec une moyenne de 20 \u00e0 25 contacts efficaces, dont certaines signatures sur site. <\/p>\n

Les visiteurs quant \u00e0 eux ont jug\u00e9 qu’EasyFairs Franchise Lille constituait une bonne plate-forme d’information sur leur projet permettant : \u00e0 65% d’entre eux d’\u00e9valuer leurs futures enseignes, \u00e0 10% d’effectuer un r\u00e9el choix d’enseigne sur le salon, \u00e0 50% de parfaire leur dossier de candidature <\/strong>ou de finaliser leur projet. Enfin 87% des visiteurs affirment n’aller dans aucun salon hors de leur r\u00e9gion, t\u00e9moignant ainsi de l’efficacit\u00e9 des relations de proximit\u00e9.<\/p>\n

Dominique Deslandes
\u00a0<\/p>\n

\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le salon EasyFairs Franchise Lille qui s’est tenu les 30 et 31 mai au Grand Palais a accueilli 650 visiteurs avec un haut niveau de qualification et des projets r\u00e9ellement identifi\u00e9s. Les r\u00e9sultats de l’\u00e9tude men\u00e9e\u00a0au cours de la manifestation aupr\u00e8s des visiteurs t\u00e9moignent du niveau de leur qualification, apportant des pr\u00e9cisions qualitatives sur leur 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